Consumer Goods & Retail Strategy Consulting Firm

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Work

Lululemon

Our work with one of the industry-leading athleisure brands in Lululemon resulted in one of the most intuitive and user-friendly apps available. With Lululemon’s active and mindful aesthetic and G & Co’s product development, user experience (UX), and user interface (UI) design depth, we produced the ultimate one-stop-shop for all things athletic gear and community-generated inspiration.

Nike

Enabling the vision of one of the most recognizable and influential athletic wear brands in the world was an opportunity to design the future for consumer-driven eCommerce. We helped Nike further their direct-to-consumer efforts and double down on a consistent and streamlined shopping customer experience through design strategy in mobile app development and product development.

Schutz

Arezzo&Co, one of the largest fashion companies in Latin America, reached out to G & Co. to revitalize the user experience (UX) for Schutz, a footwear brand looking to make a profound statement through its design and shopping experience. Because the ubiquity of eCommerce has permeated every corner of the globe, we sought to create a design identity for Schutz’s digital presence that is universally intuitive and enjoyable for any footwear fanatic to shop with.

Marriott Bonvoy

G & Co. was tapped by Marriott to rejuvenate its digital landscape amidst the pandemic-induced shift in travel behaviors.

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Testimonials

Aaron Bellack

Manager, Marketplace Operations
Saks Fifth Avenue

"G & Co. is a dynamic, resourceful, and engaging team that can dive in, collaborate across teams, and deliver actionable insights. I would recommend them for any company that requires strategic thinking and leadership."

Alexandra Reed

Director, Digital Marketing EMEA
Nike

"Upon reviewing multiple alternatives, our selection fell on G & Co., - a choice that has been absolutely precise from the very start. This collaboration has brought forth immense value and positivity for Nike, making it an exceptionally gratifying endeavor."

Akio Tanaka

Senior Director, Digital Transformation
Toyota

"G & Co.'s team exemplifies strategic expertise and fearless innovation. Their commitment to solving complex problems is commendable."

Patricia Miller

Senior Director, Customer Experience
Enterprise Airline

"G & Co. is a blend of passion, collaboration, and unmatched digital expertise, always exceeding our business expectations."

$10

Billion

Robust strategy delivered to meet revenue goal by 2027.

102

Million people reached after implementation of user experience design.

162

Increase in online direct-to-consumer conversion.

100

Delivers & consumers benchmarked across the United States for a 3-month survey.

Months

Created a full-scale, responsive UX/UI design for desktop, mobile, and tablet.

Million

Downloads of the Toyota app for convenient, vehicle management.

Months

Re-design accomplished

478

Increase in campaign reach with new market targeting

Months

Mobile app design accomplished from start to finish

Million

Average monthly insights report downloads

$10

Billion

Robust strategy delivered to meet revenue goal by 2027.

102

Million people reached after implementation of user experience design.

162

Increase in online direct-to-consumer conversion.

100

Delivers & consumers benchmarked across the United States for a 3-month survey.

Months

Created a full-scale, responsive UX/UI design for desktop, mobile, and tablet.

Million

Downloads of the Toyota app for convenient, vehicle management.

Months

Re-design accomplished

478

Increase in campaign reach with new market targeting

Months

Mobile app design accomplished from start to finish

Million

Average monthly insights report downloads

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FAQs

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Global Leadership

We’re 100+ individuals from across the world driven by innovation and diverse perspectives. We craft your brands innovations for the world of tomorrow.

Adrian Garnica

President

As the President of G & Co., Adrian is a visionary leader responsible for driving growth, managing teams, and fostering client relationships. With a proven track record at McKinsey and R/GA, Adrian has successfully developed and executed strategic visions, led consultant teams, secured major clients such as Nike, Google, and Louis Vuitton, and ensured top-quality project delivery. Adrian's expertise lies in scaling, operations, and client-agency collaboration.

Kevin Sonof

VP, Strategy

Kevin serves G & Co. as VP of Strategy, bringing an accomplished strategist perspective for driving growth, delivering high-quality consulting projects, and cultivating client relationships. With expertise in market research, cross-functional collaboration, and staying abreast of industry trends, Kevin has successfully worked with renowned brands such as AT&T, Verizon, Google, Facebook, and Coca-Cola.

Jimena Robles

Head of Marketing & Experience

As the Head of Marketing & Experience at G & Co. Jimena employs her skill of spearheading enterprise creative strategies and roadmaps. She previously oversaw client engagements at Edelman and Essence.

Juan Manuel Gonzalez

Chief Executive Officer

As the CEO of G & Co., Juan is a visionary leader driving the company's strategic direction and growth. With expertise in executive leadership, business development, and relationship management, Juan has successfully developed and executed business plans, expanded the firm's market presence, and worked with renowned brands such as Saks Fifth Avenue, Levi’s, and Coca-Cola while taking the company to a worldwide presence and expanding to more than fifty employees. He has been recognized by the CFDA, ANA, Wall Street Journal, and Inc.

Estella Mahone

Chief Financial Officer

Estella is a seasoned financial leader responsible for developing strategies, ensuring compliance, and optimizing financial stability. With expertise in financial planning, analysis, and risk management, Estella collaborates cross-functionally to drive strategic decision-making and enabling client missions.

Francisco Chung

VP, Digital

Francisco is a dynamic leader driving business growth through digital innovation. With a proven track record of developing and executing digital strategies, Francisco leads teams, identifies opportunities, and delivers tailored solutions for clients. With a rich background working with brands like Apple, Sony, and General Electric, he brings extensive expertise in driving growth, optimizing operations, and fostering strong collaboration with clients. His achievements have been recognized during his tenure as Creative Technical Director at Isobar, frog, and Material.

Jeff MacBride

VP, Project Management

Jeff excels in developing and implementing effective project management strategies. With a strong track record in leading teams and collaborating cross-functionally, Jeff ensures successful project delivery, client satisfaction, and continuous improvement. Having served renowned clients and brands, Jeff's expertise in scaling operations and fostering a collaborative culture is backed by achievements at Lockheed Martin and as an adjunct professor in project management.

Shaelyn Ventrano

Senior Project Coordinator

As our Senior Project Coordinator, Shaelyn's expertise lies in coordinating project activities and ensuring seamless execution. With a background as a Cryptologic Linguist and Division Lead in the US Navy, Shaelyn brings exceptional organizational and communication skills to the team to help monitor project progress, facilitate collaboration, and maintain meticulous documentation. Clients value Shaelyn's proactive approach, timely updates, and attentive service. Her dedication to process improvement and sharing best practices showcases her commitment to excellence in project management.

Jacob Wright

VP, Growth

Jacob helps G & Co. in his capacity to drive market expansion and revenue growth through strategic initiatives. With a strong business development track record in working with renowned brands like Nespresso, MGM Resorts, Microsoft, Johnson & Johnson, and Unilever, Jacob develops comprehensive growth plans, leveraging industry best practices, analyzing key performance indicators to identifiy areas for improvement and fosters a culture of collaboration and achievement. Prior experience at leading agencies includes roles as an Account Manager, Strategist, and Director of Strategy.

Capabilities

1/5

Brand Intelligence

We blend advanced analytics with strategic expertise to provide a comprehensive view of your market and competition.

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Brand Strategy

Competitive & Competitor Intelligence

Market & Brand Intelligence

Research & Insights

Benchmarking

Product Elevation

Our comprehensive approach to product elevation leverages cutting-edge technologies and user-centric designs, transforming ideas into impactful solutions.

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Product & Service Design

Concepts & Prototypes

UX/UI & Design

Full Stack Mobile & Web Development

API & CMS Development

Product Experience Management (PXM)