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Insurance Digital Product & UX/UI Design Agency

We partner with leading insurers, insurtech innovators, and reinsurance firms to turn complex challenges into frictionless digital experiences. Whether it’s simplifying claims processing, enhancing self-service capabilities, or integrating AI-driven personalization, we combine strategy, design, and technology—including cutting-edge insurance UX/UI design—to help insurers stay ahead in a rapidly evolving landscape. Let’s build the future of insurance together with exceptional insurance web design.

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Insurance Digital Product & UX/UI Design Agency Services

Transforming insurance with flawless digital experiences. G & Co. helps insurers redefine digital engagement, enhance efficiency, and create future-ready solutions. Whether modernizing legacy platforms, optimizing policyholder experiences, or launching innovative digital products such as an insurance app, we blend strategy, design, and technology to create impactful, user-centric solutions. We work with leading insurers, insurtech firms, and reinsurance providers to turn complex challenges into intuitive, high-performing digital experiences. By integrating human-centered design, AI-driven personalization, scalable digital ecosystems, and expertise in insurance UX design, we help our partners stay competitive in a rapidly evolving market

Digital Insurance

We help insurers build future-ready digital ecosystems that are scalable, and customer-centric. From modernizing legacy platforms to optimizing digital touchpoints, including web design for insurance, we create solutions that simplify complex processes, enhance user journeys, and enable long-term growth in an evolving insurance landscape.

Insurtech Innovation

We partner with industry pioneers to design and develop innovative digital products that push the boundaries of insurance technology. Whether enhancing underwriting, claims automation, or policyholder engagement, we create scalable, high-performing solutions that keep insurtech firms ahead of the curve.

Product Strategy

A winning digital product starts with the right strategy. We help insurers define, refine, and execute product roadmaps that bridge business goals with customer expectations—ensuring differentiation, retention, and lasting value in a competitive insurance marketplace.

Digital Innovation

Innovation in insurance isn’t about technology alone—it’s about creating intelligent experiences. We integrate AI, automation, and emerging tech to modernize workflows, enhance efficiency, and build digital-first solutions like an insurance mobile app that transform how insurers operate and engage customers.

Digital Product Design

We design intuitive, high-impact digital products that simplify insurance processes and make them more accessible. Whether it’s a self-service portal, insurance app, or agent platform, our solutions are built for usability, performance, and streamlined customer interactions.

User-Centered Design

Great digital experiences start with understanding the user. We take a human-centered approach, leveraging research, usability testing, and behavioral insights to create frictionless interactions that increase policyholder satisfaction, adoption, and engagement—powered by thoughtful insurance UX.

UX/UI Design

We craft elegant, high-performing interfaces that make complex workflows feel effortless. By blending functionality, aesthetics, and accessibility, we help insurers create digital experiences that are not only easy to use—but a delight to interact with, especially through insurance UX/UI design best practices.

Policyholder Experience

Customers expect personalized, intuitive interactions—insurance should be no exception. We design frictionless claims processes, self-service capabilities, and personalized experiences that foster engagement, boost retention, and ensure insurers deliver the digital experiences today’s policyholders demand—online and through insurance web design.

Our Impact as an Insurance Digital Product & UX/UI Design Agency

G & Co. helps insurers bridge the gap between customer expectations and business objectives to deliver real, measurable growth. By combining user-centered design, emerging technology, and deep market insights, we optimize policyholder experiences, modernize digital products, and enhance operational efficiency. Our proprietary benchmarking platform, Acumen, provides insurers with real-time market intelligence, ensuring their strategies stay competitive and customer-focused. With a global perspective and a relentless push for innovation in insurance UX/UI design, we create digital solutions that differentiate brands, build loyalty, and set insurers up for long-term success in an evolving industry.

Digital-First Product Innovation

Insurance is evolving, and so should its digital products. We design and build high-performing solutions that enhance engagement, simplify policyholder interactions, and support business growth—helping insurers stay ahead in an increasingly digital-first market with tailored insurance app solutions.

Smarter, Faster Claims Processing

The claims experience is where insurers can turn a stressful moment into a brand-defining interaction. Our AI-powered automation, intuitive UX, and real-time decision-making tools streamline workflows, reduce processing times, and ensure transparent, frictionless claims resolution—boosting efficiency and customer trust.

Maximizing Customer Lifetime Value

Loyalty is earned through great experiences. Using data-driven personalization, predictive analytics, and streamlined digital touchpoints, we help insurers improve retention, create meaningful cross-sell opportunities, and increase long-term customer value.

Frictionless Onboarding & Enrollment

Complexity drives drop-off. We create intuitive, automated onboarding flows that eliminate friction, accelerate verification, and improve policy acqUIsition—ensuring higher conversion rates and a smooth start-to-finish experience that benefits from modern insurance UX design.

Empowered Self-Service Experiences

Policyholders expect control at their fingertips. Our AI-powered self-service portals enable users to manage policies, file claims, and access support effortlessly, reducing service costs while improving engagement and operational efficiency via expertly crafted insurance agency web design.

Scalable API & Ecosystem Integrations

A modern insurance platform is built on interoperability. We enable efficient and intelligent API integrations with third-party platforms, insurtech solutions, and core systems, ensuring insurers stay agile, expand service offerings, and continuously innovate across insurance web design solutions.

Testimonials

Aaron Bellack
Manager, Marketplace Operations
Saks Fifth Avenue

"G & Co. is a dynamic, resourceful, and engaging team that can dive in, collaborate across teams, and deliver actionable insights. I would recommend them for any company that requires strategic thinking and leadership."

Alexandra Reed
Director, Digital Marketing EMEA
Nike

"Upon reviewing multiple alternatives, our selection fell on G & Co., - a choice that has been absolutely precise from the very start. This collaboration has brought forth immense value and positivity for Nike, making it an exceptionally gratifying endeavor."

Akio Tanaka
Senior Director, Digital Transformation
Toyota

"G & Co.'s team exemplifies strategic expertise and fearless innovation. Their commitment to solving complex problems is commendable."

Patricia Miller
Senior Director, Customer Experience
Enterprise Airline

"G & Co. is a blend of passion, collaboration, and unmatched digital expertise, always exceeding our business expectations."

$10
Billion

Robust strategy delivered to meet revenue goal by 2027.

102
+

Million people reached after implementation of user experience design.

162
%

Increase in online direct-to-consumer conversion.

100
+

Delivers & consumers benchmarked across the United States for a 3-month survey.

2
Months

Created a full-scale, responsive UX/UI design for desktop, mobile, and tablet.

1
Million

Downloads of the Toyota app for convenient, vehicle management.

3
Months

Re-design accomplished

478
%

Increase in campaign reach with new market targeting

2
Months

Mobile app design accomplished from start to finish

23
Million

Average monthly insights report downloads

$10
Billion

Robust strategy delivered to meet revenue goal by 2027.

102
+

Million people reached after implementation of user experience design.

162
%

Increase in online direct-to-consumer conversion.

100
+

Delivers & consumers benchmarked across the United States for a 3-month survey.

2
Months

Created a full-scale, responsive UX/UI design for desktop, mobile, and tablet.

1
Million

Downloads of the Toyota app for convenient, vehicle management.

3
Months

Re-design accomplished

478
%

Increase in campaign reach with new market targeting

2
Months

Mobile app design accomplished from start to finish

23
Million

Average monthly insights report downloads

Our Expertise as an Insurance Digital Product & UX/UI Design Agency

G & Co. builds intuitive, customer-centric digital experiences that help insurers stay ahead in a rapidly evolving industry. Our team of over 100+ strategists, designers, and technologists combines deep insurance expertise with cutting-edge digital design to achieve measurable growth. From modernizing platforms to enhancing policyholder engagement, we craft solutions that are intuitive, scalable, and future-ready. By blending research, innovation, and execution, we help insurers deliver smarter digital products, whether through an insurance app and insurance web design,that improve efficiency and redefine customer relationships.

Consumer-Centric Innovation

Great insurance products start with understanding real customer needs. We use real-time data, behavioral insights, and user research to craft intuitive, high-impact digital experiences—ensuring frictionless interactions, higher engagement, and long-term policyholder loyalty.

Connected Customer Journeys

Policyholders expect consistency across every touchpoint. We design intuitive, cross-platform experiences that make it easy for users to switch between mobile apps, web portals, and agent interactions—boosting retention and engagement.

AI-Powered Personalization

Personalization is the key to differentiation. We help insurers leverage AI and machine learning to deliver real-time policy recommendations, dynamic pricing, and tailored digital experiences—improving customer satisfaction and maximizing lifetime value.

Deep Insurance Market Knowledge

With extensive experience in digital transformation, we understand the nuances of insurance products, customer expectations, and competitive pressures. Our benchmarking insights and industry research help insurers stay ahead with future-ready digital strategies that seamlessly integrate with insurance UX/UI design.

Regulatory & Compliance Expertise

Insurance digital products must be secure, accessible, and compliant. We ensure that every platform we design meets evolving regulatory standards—from data security to ADA compliance—helping insurers mitigate risk while delivering best-in-class insurance app and web user experience.

Behavioral and UX Research

Design should be data-backed and user-tested. Through usability testing, behavioral analytics, and customer journey mapping, we identify friction points and optimization opportunities, ensuring higher engagement, better conversion rates, and stronger policyholder relationships. Our methodology strengthens insurance agency web design and enhances overall digital strategy.

FAQs

What does an insurance digital product & UX/UI design agency do?

An insurance digital product & UX/UI design agency specializes in transforming how insurers engage with customers by designing user-centric digital experiences. G & Co. crafts end-to-end digital solutions that enhance policyholder interactions, streamline claims processing, and modernize underwriting platforms through expert insurance agency web design. Our expertise spans product strategy, insurance UX/UI design, insurance mobile app, and insurance web design, ensuring insurers can deliver intuitive, high-performing digital services.

We go beyond traditional design by integrating data-driven insights, AI-powered personalization, and behavioral analytics to create interfaces that increase conversion rates and customer satisfaction. Additionally, we optimize self-service portals, mobile applications, and policy management platforms to improve operational efficiency and reduce service costs. By aligning business objectives with cutting-edge UX/UI principles, we help insurers enhance engagement, boost digital adoption, and remain competitive in an evolving market.

How can an insurance digital product & UX/UI design agency improve customer engagement?

A specialized UX/UI agency helps insurers improve customer engagement by designing frictionless, intuitive, and personalized digital experiences that align with policyholder expectations using advanced insurance UX design. G & Co. leverages human-centered design, user research, and digital innovation to create platforms that enhance policy management, claims submission, and real-time customer support. By integrating AI-driven personalization, behavioral analytics, and dynamic content strategies, we ensure that insurers can deliver relevant, customized experiences across web applications, insurance mobile app platforms, and self-service portals. 

We also improve omnichannel consistency, allowing customers to seamlessly transition between desktop, mobile, and live agent interactions without disruption. Moreover, we focus on reducing complexity in policy selection, onboarding, and claims processing, ensuring that every interaction strengthens customer satisfaction and retention. Our expertise in usability testing, interaction design, and product development supports modern insurance UX solutions that lead to higher conversion rates, increased loyalty, and measurable business impact.

What are the benefits of hiring an insurance digital product & UX/UI design consulting firm?

Hiring a specialized consulting firm like G & Co. ensures that insurers receive expert gUIdance in digital transformation, product innovation, and customer experience enhancement. Our work enables insurance companies to accelerate growth, optimize digital efficiency, and enhance customer satisfaction through world-class insurance UX/UI design and product strategy. By conducting in-depth market research, competitive benchmarking, and behavioral analytics, we help insurers identify and implement digital solutions that improve customer retention, policyholder experience, and operational efficiency. 

Our expertise in design systems, information architecture, and scalable API integrations ensures smooth adoption of digital tools across the enterprise. Additionally, we provide ongoing performance tracking and iterative design improvements, ensuring that digital platforms continuously evolve to meet changing market demands. With our global insights, enterprise-scale capabilities, and consumer-centric approach, we help insurers navigate complex digital challenges while ensuring sustainable business success.

How do insurance digital product & UX/UI design agencies help modernize legacy systems?

Legacy systems often hinder innovation, leading to slow processing times, fragmented customer experiences, and high operational costs. G & Co. helps insurers modernize outdated infrastructures by implementing scalable, cloud-based, and API-driven digital solutions that improve agility, efficiency, and customer engagement. We specialize in integrating legacy systems with modern digital platforms, enhancing insurance UI/UX design, and optimizing workflow automation to ensure secure data flow and user interaction. 

Our expertise in digital product design, enterprise software modernization, and insurance mobile app implementation with cloud-based services enables insurers to transition away from rigid, outdated platforms toward flexible, future-ready solutions. Through user-centered design and usability testing, we ensure that modernized systems enhance—not complicate—the policyholder experience. By leveraging insurtech advancements, AI-driven automation, and robust design systems, we help insurers reduce costs, improve customer satisfaction, and gain a competitive edge in a rapidly evolving digital landscape.

Why should insurance companies invest in UI/UX design for digital products?

Specialized Insurance UX/UI design is no longer a lUXury—it’s a strategic imperative for insurance companies looking to retain customers, streamline operations, and boost digital adoption. G & Co. helps insurers build intuitive, high-performing digital experiences that enhance engagement, reduce churn, and differentiate their offerings in a crowded market. Investing in insurance UX/UI design ensures that policyholders can easily navigate insurance app and web platforms, manage policies, and submit claims without frustration. 

Poorly designed digital experiences lead to customer dissatisfaction, increased support costs, and lost revenue opportunities. By implementing user-centered design, usability testing, and behavioral analytics, we create interfaces that achieve higher conversion rates and long-term loyalty. Furthermore, strong insurance UX reduces friction in the sales and onboarding process, leading to higher digital adoption rates and improved operational efficiency. As digital expectations rise, insurers that fail to prioritize UX/UI risk falling behind—whereas those who invest in best-in-class insurance agency web design and mobile solutions will secure lasting competitive advantage.

What key factors differentiate top insurance digital product & UX/UI design agencies?

The best insurance UX/UI design agencies differentiate themselves through industry expertise, data-driven design, and measurable impact. G & Co. stands out by combining deep insurance market knowledge, cutting-edge digital product strategy, and customer-centric innovation to help insurers achieve growth, efficiency, and superior policyholder experiences. With a deep understanding of P&C insurers, insurtech, reinsurance, and multiline insurers, we tailor solutions that align with business objectives. Our expertise in user research, behavioral insights, and AI-driven personalization ensures every digital interaction is optimized for engagement. 

By maintaining unified experiences across insurance mobile app, web, and self-service platforms, we create omnichannel consistency that strengthens customer satisfaction. Enterprise-scale implementation is another critical factor, as our proficiency in cloud-based solutions, API integrations, and digital transformation enables insurers to modernize operations effectively. Additionally, our knowledge of data security, privacy laws, and accessibility standards ensures that every solution we develop is fully compliant with industry regulations. By partnering with G & Co., insurers gain a trusted advisor that delivers not only exceptional insurance UX/UI design but also strategic consulting, market benchmarking, and scalable digital solutions that support long-term success.

How does working with an insurance digital product & UX/UI design agency enable business growth?

Partnering with an insurance UX/UI design agency like G & Co. accelerates business growth by enhancing customer experience, optimizing digital engagement, and increasing operational efficiency. Through best-in-class digital product design and UX/UI strategy, we help insurers attract, convert, and retain policyholders while reducing service costs and improving margins. Our work focuses on streamlining customer journeys to ensure policyholder experiences are intuitive and frictionless, ultimately achieving higher conversion rates and retention. By improving claims processing efficiency and self-service adoption, we help insurers reduce operational expenses and improve overall service delivery. 

Data-driven personalization plays a crucial role in deepening customer engagement, as we leverage AI-powered insights to create tailored digital experiences that resonate with policyholders. We also specialize in modernizing outdated platforms, implementing scalable cloud-based solutions that prepare insurers for the future. Through a combination of insurance UX/UI design, insurance mobile app strategy, and digital transformation expertise, G & Co. enables insurers to unlock new revenue streams, improve efficiency, and maintain a competitive edge in an increasingly digital-first industry.

What should I look for in an insurance digital product & UX/UI design agency?

Selecting the right insurance digital product & insurance UX/UI design agency reqUIres a focus on expertise, strategic thinking, and executional excellence. G & Co. brings deep industry knowledge, proven design methodologies, and a data-driven approach to deliver measurable business impact. An agency must possess a strong understanding of insurance market dynamics, from P&C insurers to insurtech and reinsurance firms, ensuring digital experiences align with industry-specific challenges. Robust UX research capabilities are essential for developing customer-centric solutions that improve policyholder engagement and conversion rates. 

Additionally, expertise in integrating cloud-based services, API ecosystems, and AI-driven personalization enables insurers to stay ahead in a rapidly evolving market. Compliance and regulatory adherence are equally critical to ensuring intuitive, secure digital interactions. A leading agency should not only deliver exceptional UX/UI design but also provide strategic consulting and digital transformation services that future-proof businesses. G & Co. stands apart by combining these elements, ensuring insurers achieve sustainable growth and competitive differentiation through exceptional insurance agency web design, insurance mobile app innovation, and digital product development.

How do insurance digital product & UX/UI design agencies enhance policyholder experience?

A well-designed digital policyholder experience is critical for improving customer satisfaction, retention, and lifetime value. G & Co. helps insurers create intuitive digital experiences that remove friction from every interaction, from policy enrollment to claims processing, using refined insurance UX/UI design. Our approach integrates user-centered design, AI-driven personalization, and behavioral research to understand policyholders’ needs and preferences, ensuring digital products provide meaningful, engaging interactions. We optimize self-service capabilities, enabling policyholders to manage policies, submit claims, and receive support effortlessly through web applications, insurance mobile app platforms, and chatbots. 

Our expertise in omnichannel experience design ensures consistency across touchpoints, improving accessibility and ease of use. Additionally, we leverage analytics and A/B testing to refine interfaces and workflows, continuously enhancing customer journeys. By modernizing digital touchpoints and streamlining interactions, we help insurers build stronger relationships with policyholders, reduce churn, and establish long-term loyalty in an increasingly competitive landscape.

What digital transformation services do insurance UX/UI design firms provide?

Insurance UX/UI design firms play a crucial role in enabling digital transformation by modernizing legacy systems, enhancing customer experiences, and achieving operational efficiency. G & Co. provides end-to-end digital transformation services, from digital strategy development to execution, ensuring insurers achieve their business objectives. Our expertise includes modernizing outdated policy administration systems, integrating cloud-based services, and developing scalable digital platforms that improve agility. We specialize in API and ecosystem integrations, enabling secure connectivity between insurers, brokers, and third-party providers. 

Additionally, we enhance self-service capabilities, allowing policyholders to manage their accounts effortlessly. AI-driven personalization and predictive analytics further optimize digital engagement, ensuring every interaction is tailored to the customer. Regulatory compliance is embedded into every digital solution we design, ensuring adherence to industry standards. Through these comprehensive services, G & Co. enables insurers to transition from traditional models to digital-first enterprises, unlocking new efficiencies, revenue streams, and competitive advantages.

Global Leadership

We’re 100+ individuals from across the world driven by innovation and diverse perspectives. We craft your brands innovations for the world of tomorrow.

Adrian Garnica
President
As the President of G & Co., Adrian is a visionary leader responsible for driving growth, managing teams, and fostering client relationships. With a proven track record at McKinsey and R/GA, Adrian has successfully developed and executed strategic visions, led consultant teams, secured major clients such as Nike, Google, and Louis Vuitton, and ensured top-quality project delivery. Adrian's expertise lies in scaling, operations, and client-agency collaboration.
Kevin Sonof
VP, Strategy
Kevin serves G & Co. as VP of Strategy, bringing an accomplished strategist perspective for driving growth, delivering high-quality consulting projects, and cultivating client relationships. With expertise in market research, cross-functional collaboration, and staying abreast of industry trends, Kevin has successfully worked with renowned brands such as AT&T, Verizon, Google, Facebook, and Coca-Cola.
Jimena Robles
Head of Marketing & Experience
As the Head of Marketing & Experience at G & Co. Jimena employs her skill of spearheading enterprise creative strategies and roadmaps. She previously oversaw client engagements at Edelman and Essence.
Juan Manuel Gonzalez
Chief Executive Officer
As the CEO of G & Co., Juan is a visionary leader driving the company's strategic direction and growth. With expertise in executive leadership, business development, and relationship management, Juan has successfully developed and executed business plans, expanded the firm's market presence, and worked with renowned brands such as Saks Fifth Avenue, Levi’s, and Coca-Cola while taking the company to a worldwide presence and expanding to more than fifty employees. He has been recognized by the CFDA, ANA, Wall Street Journal, and Inc.
Estella Mahone
Chief Financial Officer
Estella is a seasoned financial leader responsible for developing strategies, ensuring compliance, and optimizing financial stability. With expertise in financial planning, analysis, and risk management, Estella collaborates cross-functionally to drive strategic decision-making and enabling client missions.
Francisco Chung
VP, Digital
Francisco is a dynamic leader driving business growth through digital innovation. With a proven track record of developing and executing digital strategies, Francisco leads teams, identifies opportunities, and delivers tailored solutions for clients. With a rich background working with brands like Apple, Sony, and General Electric, he brings extensive expertise in driving growth, optimizing operations, and fostering strong collaboration with clients. His achievements have been recognized during his tenure as Creative Technical Director at Isobar, frog, and Material.
Jeff MacBride
VP, Project Management
Jeff excels in developing and implementing effective project management strategies. With a strong track record in leading teams and collaborating cross-functionally, Jeff ensures successful project delivery, client satisfaction, and continuous improvement. Having served renowned clients and brands, Jeff's expertise in scaling operations and fostering a collaborative culture is backed by achievements at Lockheed Martin and as an adjunct professor in project management.
Shaelyn Ventrano
Senior Project Coordinator
As our Senior Project Coordinator, Shaelyn's expertise lies in coordinating project activities and ensuring seamless execution. With a background as a Cryptologic Linguist and Division Lead in the US Navy, Shaelyn brings exceptional organizational and communication skills to the team to help monitor project progress, facilitate collaboration, and maintain meticulous documentation. Clients value Shaelyn's proactive approach, timely updates, and attentive service. Her dedication to process improvement and sharing best practices showcases her commitment to excellence in project management.
Jacob Wright
VP, Growth
Jacob helps G & Co. in his capacity to drive market expansion and revenue growth through strategic initiatives. With a strong business development track record in working with renowned brands like Nespresso, MGM Resorts, Microsoft, Johnson & Johnson, and Unilever, Jacob develops comprehensive growth plans, leveraging industry best practices, analyzing key performance indicators to identifiy areas for improvement and fosters a culture of collaboration and achievement. Prior experience at leading agencies includes roles as an Account Manager, Strategist, and Director of Strategy.

Capabilities

1/5

Brand Intelligence

We blend advanced analytics with strategic expertise to provide a comprehensive view of your market and competition.

Product Elevation

Our comprehensive approach to product elevation leverages cutting-edge technologies and user-centric designs, transforming ideas into impactful solutions.

Commerce Excellence

Our expertise in commerce acceleration lies in blending strategy with technology to create cohesive, impactful solutions.

Enterprise Transformation

We bring a holistic perspective to enterprise transformation, combining digital expertise with strategic insights to reimagine business processes.

AI & Data Evolution

We specialize in the seamless integration of AI and data strategies, ensuring that every implementation is tailored to meet specific business needs.

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