Revolutionizing Digital Healthcare for a Modern Consumer

Our work focused on optimizing the digital experience to increase engagement, trust, and ease of access to personalized healthcare solutions. We consulted and provided direction on how we thought about designing and strategizing the customer experience.

By elevating their digital strategy, content framework, and user experience, we helped Hims & Hers scale their telehealth offerings and deepen consumer trust in an industry where transparency is key. Our work ensured that every touchpoint—from initial consultation to prescription fulfillment—felt frictionless, intuitive, and empowering.

Bridging Healthcare and Consumer Trust

Healthcare is deeply personal. For Hims & Hers, building confidence in telehealth solutions meant ensuring every digital interaction was seamless, educational, and reassuring. We focused on creating a digital experience that instilled trust through expert-backed content, personalized pathways, and a design language that balanced approachability with medical credibility.

With telemedicine becoming an essential part of modern healthcare, we restructured the customer journey to eliminate friction points, ensuring users could easily navigate from awareness to consultation, and ultimately, treatment. By refining the UX/UI and streamlining the information architecture, we positioned Hims & Hers as a leader in digital-first healthcare.

Some components of this transformation—particularly those involving infrastructure and platform enablement—were developed confidentially in partnership with a specialized collaborator.

Optimizing the Digital Patient Journey

For a digital healthcare platform to succeed, the user journey must be seamless, efficient, and transparent.

With an emphasis on accessibility and ease-of-use, we improved the navigation and flow, simplifying the site architecture and mobile app for a frictionless experience from symptom identification to checkout. When it comes to the patient experience, personalization is key—a mantra we held ourselves to as we developed tailored recommendation flows based on user inputs and medical assessments.

All of our efforts were grounded in transparency and education, with a focus on integrating clear, science-backed content to build trust and understanding around treatments. In collaboration with our confidential partner, we ensured this foundation was not only human-centered but also regulatory-aligned.

By ensuring a cohesive and optimized experience, we helped Hims & Hers drive higher engagement, improved retention, and increased consultation-to-conversion rates.

Redefining Healthcare Content & Brand Experience

Digital healthcare brands must balance medical authority with consumer-friendly storytelling. For Hims & Hers, we developed a content strategy that simplified complex health topics, making them digestible and engaging for a broad audience.

Our approach included a focus on educational content development, grounded in doctor-backed articles, explainer videos, and interactive tools to guide users through health concerns and treatments. We coupled this with a refined, empathetic brand voice that maintained approachability without compromising credibility.

Shaping the Future of Telehealth

This redefined what a digital-first healthcare experience should be—intuitive, educational, and trustworthy. By creating a highly optimized digital ecosystem, we ensured that consumers could seamlessly move from concern to consultation to care, reinforcing Hims & Hers’ position as the go-to brand for accessible, personalized healthcare.

With a reimagined digital strategy, a streamlined consultation experience, and a trust-first content framework, Hims & Hers is poised to lead the evolution of telehealth and wellness, bringing expert care closer to millions of consumers.