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Direct to Consumer
Retail
eCommerce
Luxury
Consumer

Crafting Future Experiences, Today.

Creating What's Next for the World's Most Ambitious Brands.

G & Co is a strategy and experience partner headquartered in New York City‌,‌ built to drive growth for ambitious brands with global reach and local talent‌.‌ Our team of 100+ strategists and creatives operates at the intersection of business‌,‌ design‌,‌ and culture‌.‌ ‌A‌s a certif‌ied minority business enterprise (MBE)‌,‌ we transform ideas into impact‌,‌ helping brands def‌ine what’s next‌.‌

Global Reach
for Global Impact
Global Reach
for Global Impact
New York City
Shanghai
San Francisco
Milan
Paris
Hong Kong
Mexico City
São Paulo
Growth Products

Strategy & Intelligence

Market & Brand Intelligence • Data & Analytics • Competitive & Competitor Intelligence

Digital Product & Experiences

UX/UI & Design • Omnichannel Experiences • Digital Product & App Development • eCommerce • Customer Experience

Media & Growth

Digital Marketing • Brand Creative & Advertising • Media & Creative Strategy

Capabilities

1/5

Brand Intelligence

We blend advanced analytics with strategic expertise to provide a comprehensive view of your market and competition.

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Brand Strategy
Competitive & Competitor Intelligence
Market & Brand Intelligence

Product Elevation

Our comprehensive approach to product elevation leverages cutting-edge technologies and user-centric designs, transforming ideas into impactful solutions.

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Product & Service Design
Concepts & Prototypes
UX/UI & Design
Full Stack Mobile & Web Development
API & CMS Development
Product Experience Management (PXM)

Commerce Excellence

Our expertise in commerce acceleration lies in blending strategy with technology to create cohesive, impactful solutions.

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Omnichannel Strategy
eCommerce
Omnichannel Experiences

Enterprise Transformation

We bring a holistic perspective to enterprise transformation, combining digital expertise with strategic insights to reimagine business processes.

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Retail Training Development
Retail Market Research
Business Intelligence & Strategy

AI & Data Evolution

We specialize in the seamless integration of AI and data strategies, ensuring that every implementation is tailored to meet specific business needs.

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Benchmarking
Research & Insights
Digital Transformation

G & Co. at a Glance

Mission of Delivering Impactful Work for Partners

1

Average Monthly Detailed Strategic Reports Created

16

Average Monthly Insights Report Downloads

205

Impactful Projects Delivered to Partners

120
+

Proudly Minority-owned. Minority Business Certified.

100
%

Enterprise Value Contributed

4
B
$10
Billion

Robust strategy delivered to meet revenue goal by 2027.

102
+

Million people reached after implementation of user experience design.

38
%

Uplift in brand eCommerce redesign impacting customer retention.

162
%

Increase in online direct-to-consumer conversion.

100
+

Delivers & consumers benchmarked across the United States for a 3-month survey.

2
Months

Created a full-scale, responsive UX/UI design for desktop, mobile, and tablet.

1
Million

Downloads of the Toyota app for convenient, vehicle management.

3
Months

Re-design accomplished

478
%

Increase in campaign reach with new market targeting

2
Months

Mobile app design accomplished from start to finish

23
Million

Average monthly insights report downloads

$10
Billion

Robust strategy delivered to meet revenue goal by 2027.

102
+

Million people reached after implementation of user experience design.

38
%

Uplift in brand eCommerce redesign impacting customer retention.

162
%

Increase in online direct-to-consumer conversion.

100
+

Delivers & consumers benchmarked across the United States for a 3-month survey.

2
Months

Created a full-scale, responsive UX/UI design for desktop, mobile, and tablet.

1
Million

Downloads of the Toyota app for convenient, vehicle management.

3
Months

Re-design accomplished

478
%

Increase in campaign reach with new market targeting

2
Months

Mobile app design accomplished from start to finish

23
Million

Average monthly insights report downloads

$10
Billion

Robust strategy delivered to meet revenue goal by 2027.

102
+

Million people reached after implementation of user experience design.

38
%

Uplift in brand eCommerce redesign impacting customer retention.

162
%

Increase in online direct-to-consumer conversion.

100
+

Delivers & consumers benchmarked across the United States for a 3-month survey.

2
Months

Created a full-scale, responsive UX/UI design for desktop, mobile, and tablet.

1
Million

Downloads of the Toyota app for convenient, vehicle management.

3
Months

Re-design accomplished

478
%

Increase in campaign reach with new market targeting

2
Months

Mobile app design accomplished from start to finish

23
Million

Average monthly insights report downloads

$10
Billion

Robust strategy delivered to meet revenue goal by 2027.

102
+

Million people reached after implementation of user experience design.

38
%

Uplift in brand eCommerce redesign impacting customer retention.

162
%

Increase in online direct-to-consumer conversion.

100
+

Delivers & consumers benchmarked across the United States for a 3-month survey.

2
Months

Created a full-scale, responsive UX/UI design for desktop, mobile, and tablet.

1
Million

Downloads of the Toyota app for convenient, vehicle management.

3
Months

Re-design accomplished

478
%

Increase in campaign reach with new market targeting

2
Months

Mobile app design accomplished from start to finish

23
Million

Average monthly insights report downloads

Diversity, Equity and Inclusion. MBE Certified by the NMSDC.

At G & Co, our work within diversity, equity and inclusion is never complete. G & Co is a certified minority business enterprise (MBE) by the National Minority Supplier Development Council (NMSDC) and an ANA-recognized Certified Diverse Supplier.

‍

Diverse and equitable teams are smarter and more innovative. That's why we're driven to create an environment where our people are strengthened by their diversity of thought, background, and perspective, and have equal opportunities to grow

Global reach for global impact

New York City

HQ: 66 Hudson Blvd E, 24th Floor, New York, NY 10001

Shanghai

429 Nanquan North Road, Pudong

London

32 London Bridge St, London, UK GB.

Paris

67 Rue Beaubourg, Paris, FR

Hong Kong

Lee Garden One, 46th Floor, Hong Kong, HK

Global Leadership

We’re 100+ individuals from across the world driven by innovation and diverse perspectives. We craft your brands innovations for the world of tomorrow.

Adrian Garnica
President
As the President of G & Co., Adrian is a visionary leader responsible for driving growth, managing teams, and fostering client relationships. With a proven track record at McKinsey and R/GA, Adrian has successfully developed and executed strategic visions, led consultant teams, secured major clients such as Nike, Google, and Louis Vuitton, and ensured top-quality project delivery. Adrian's expertise lies in scaling, operations, and client-agency collaboration.
Kevin Sonof
VP, Strategy
Kevin serves G & Co. as VP of Strategy, bringing an accomplished strategist perspective for driving growth, delivering high-quality consulting projects, and cultivating client relationships. With expertise in market research, cross-functional collaboration, and staying abreast of industry trends, Kevin has successfully worked with renowned brands such as AT&T, Verizon, Google, Facebook, and Coca-Cola.
Jimena Robles
Head of Marketing & Experience
As the Head of Marketing & Experience at G & Co. Jimena employs her skill of spearheading enterprise creative strategies and roadmaps. She previously oversaw client engagements at Edelman and Essence.
Juan Manuel Gonzalez
Chief Executive Officer
As the CEO of G & Co., Juan is a visionary leader driving the company's strategic direction and growth. With expertise in executive leadership, business development, and relationship management, Juan has successfully developed and executed business plans, expanded the firm's market presence, and worked with renowned brands such as Saks Fifth Avenue, Levi’s, and Coca-Cola while taking the company to a worldwide presence and expanding to more than fifty employees. He has been recognized by the CFDA, ANA, Wall Street Journal, and Inc.
Estella Mahone
Chief Financial Officer
Estella is a seasoned financial leader responsible for developing strategies, ensuring compliance, and optimizing financial stability. With expertise in financial planning, analysis, and risk management, Estella collaborates cross-functionally to drive strategic decision-making and enabling client missions.
Francisco Chung
VP, Digital
Francisco is a dynamic leader driving business growth through digital innovation. With a proven track record of developing and executing digital strategies, Francisco leads teams, identifies opportunities, and delivers tailored solutions for clients. With a rich background working with brands like Apple, Sony, and General Electric, he brings extensive expertise in driving growth, optimizing operations, and fostering strong collaboration with clients. His achievements have been recognized during his tenure as Creative Technical Director at Isobar, frog, and Material.
Jeff MacBride
VP, Project Management
Jeff excels in developing and implementing effective project management strategies. With a strong track record in leading teams and collaborating cross-functionally, Jeff ensures successful project delivery, client satisfaction, and continuous improvement. Having served renowned clients and brands, Jeff's expertise in scaling operations and fostering a collaborative culture is backed by achievements at Lockheed Martin and as an adjunct professor in project management.
Shaelyn Ventrano
Senior Project Coordinator
As our Senior Project Coordinator, Shaelyn's expertise lies in coordinating project activities and ensuring seamless execution. With a background as a Cryptologic Linguist and Division Lead in the US Navy, Shaelyn brings exceptional organizational and communication skills to the team to help monitor project progress, facilitate collaboration, and maintain meticulous documentation. Clients value Shaelyn's proactive approach, timely updates, and attentive service. Her dedication to process improvement and sharing best practices showcases her commitment to excellence in project management.
Jacob Wright
VP, Growth
Jacob helps G & Co. in his capacity to drive market expansion and revenue growth through strategic initiatives. With a strong business development track record in working with renowned brands like Nespresso, MGM Resorts, Microsoft, Johnson & Johnson, and Unilever, Jacob develops comprehensive growth plans, leveraging industry best practices, analyzing key performance indicators to identifiy areas for improvement and fosters a culture of collaboration and achievement. Prior experience at leading agencies includes roles as an Account Manager, Strategist, and Director of Strategy.
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