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Concepts & Prototypes Agency & Consulting Firm

G & Co. stands at the forefront of the concepts & prototypes industry, recognized as a premier concepts & prototypes agency and consulting firm. With a proven track record of delivering innovative solutions and strategic insights, our expertise drives exceptional results and accelerates client success.

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7+
G & Co. has over 7+ years of experience working with Adobe Experience Cloud, helping clients to implement, integrate and optimize the platform to drive business results.
26
G & Co. has a team of more than 25 employees who are certified experts across the Adobe platform.
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Concepts & Prototypes Agency & Consulting Firm Services

G & Co. leverages its deep expertise as a leading concepts & prototypes agency and consulting firm to drive business performance and achieve client goals through innovative solutions. By providing cutting-edge services in product concept design, rapid prototyping, and user-centered design, we facilitate the creation of high-impact prototypes that align with market needs and user expectations. Our approach integrates design thinking, concept optimization, and MVP development to streamline product development cycles, enhance market fit, and accelerate time-to-market. Through detailed wireframes, mockups, and interactive prototypes, we ensure strategic alignment and effective user engagement, positioning clients for sustained success and competitive advantage.

Product Concept Design

G & Co. excels in transforming visionary ideas into tangible product concepts, leveraging our deep expertise as a concepts & prototypes agency and consulting firm. We ensure your concept is both innovative and aligned with market needs, setting the stage for successful product development.

Rapid Prototyping

With our rapid prototyping services, G & Co. accelerates your product development cycle, quickly turning concepts into functional prototypes. This agile approach allows for iterative testing and refinement, ensuring that your final product is both market-ready and optimized for success.

Design Thinking

At G & Co., our design thinking methodology integrates creative problem-solving with strategic insight. As a leading concepts & prototypes agency and consulting firm, we facilitate a human-centered approach to innovation, ensuring that your solutions are not only groundbreaking but also deeply aligned with user needs.

Concept Optimization

G & Co. provides expert concept optimization, refining your initial ideas to enhance viability and performance. Our rigorous analysis and strategic adjustments ensure that each concept maximizes its potential, offering clear advantages in the competitive landscape.

MVP Development

Our MVP development services at G & Co. focus on building a minimum viable product that captures core functionalities while validating market potential. As a top concepts & prototypes agency and consulting firm, we help you launch efficiently and iterate based on real user feedback.

User-Centered Design

G & Co. prioritizes user-centered design to create solutions that resonate deeply with your target audience. By integrating user feedback into every stage, we ensure that our prototypes are intuitive, engaging, and tailored to meet the needs of end-users effectively.

Wireframes & Mockups

G & Co. delivers precise wireframes and mockups to visually map out your product’s design and functionality. Our detailed and iterative approach as a concepts & prototypes agency and consulting firm helps you visualize and refine your ideas before development begins.

Interactive & Clickable Prototypes

Our interactive and clickable prototypes provide a dynamic representation of your product, allowing for immersive testing and feedback. G & Co.'s expertise ensures that these prototypes effectively simulate user interactions, enabling you to validate design choices and user experience before final implementation.

Our Impact as a Concepts & Prototypes Agency & Consulting Firm

G & Co. addresses key challenges in the concepts & prototypes sector by leveraging a consumer-centric and business objective-oriented approach. Our global presence, combined with our Acumen research platform, provides unparalleled insights into market trends and consumer sentiment. This allows us to tailor solutions that not only align with your strategic goals but also enhance your competitive edge by delivering prototypes that resonate with target audiences and drive measurable growth.

Agile Adaptation

G & Co. facilitates agile adaptation by implementing iterative design and development practices. Our flexible approach allows clients to quickly incorporate feedback and make real-time adjustments to prototypes, ensuring that products evolve in alignment with changing market conditions and user needs.

Enhanced Product Innovation

At G & Co., we drive enhanced product innovation through cutting-edge concept design and creative problem-solving. Our methodologies foster breakthrough ideas and novel solutions, enabling clients to develop unique products that stand out in the marketplace and meet evolving consumer demands.

Improved Market Fit

G & Co. ensures improved market fit by integrating consumer insights and design thinking into the prototyping process. This alignment with market needs and user preferences helps clients develop products that resonate with their target audience, increasing the likelihood of market success.

Cost Efficiency

G & Co. maximizes cost efficiency by focusing on MVP development and prototype optimization. Our strategic approach minimizes unnecessary expenditures and resource allocation, helping clients achieve their development goals within budget while maintaining high-quality outcomes.

Increased Customer Engagement

Through user-centered design and interactive prototypes, G & Co. enhances customer engagement by creating intuitive and appealing product experiences. This focus on user interaction boosts satisfaction and strengthens brand loyalty, leading to greater customer retention and advocacy.

Strategic Competitive Advantage

G & Co. provides a strategic competitive advantage by leveraging global market insights and benchmarking research. Our comprehensive understanding of industry trends and consumer sentiment equips clients with the knowledge needed to outpace competitors and position their products effectively in the market.

Testimonials

Aaron Bellack
Manager, Marketplace Operations
Saks Fifth Avenue

"G & Co. is a dynamic, resourceful, and engaging team that can dive in, collaborate across teams, and deliver actionable insights. I would recommend them for any company that requires strategic thinking and leadership."

Alexandra Reed
Director, Digital Marketing EMEA
Nike

"Upon reviewing multiple alternatives, our selection fell on G & Co., - a choice that has been absolutely precise from the very start. This collaboration has brought forth immense value and positivity for Nike, making it an exceptionally gratifying endeavor."

Akio Tanaka
Senior Director, Digital Transformation
Toyota

"G & Co.'s team exemplifies strategic expertise and fearless innovation. Their commitment to solving complex problems is commendable."

Patricia Miller
Senior Director, Customer Experience
Enterprise Airline

"G & Co. is a blend of passion, collaboration, and unmatched digital expertise, always exceeding our business expectations."

$10
Billion

Robust strategy delivered to meet revenue goal by 2027.

102
+

Million people reached after implementation of user experience design.

38
%

Uplift in brand eCommerce redesign impacting customer retention.

162
%

Increase in online direct-to-consumer conversion.

100
+

Delivers & consumers benchmarked across the United States for a 3-month survey.

2
Months

Created a full-scale, responsive UX/UI design for desktop, mobile, and tablet.

1
Million

Downloads of the Toyota app for convenient, vehicle management.

3
Months

Re-design accomplished

478
%

Increase in campaign reach with new market targeting

2
Months

Mobile app design accomplished from start to finish

23
Million

Average monthly insights report downloads

$10
Billion

Robust strategy delivered to meet revenue goal by 2027.

102
+

Million people reached after implementation of user experience design.

38
%

Uplift in brand eCommerce redesign impacting customer retention.

162
%

Increase in online direct-to-consumer conversion.

100
+

Delivers & consumers benchmarked across the United States for a 3-month survey.

2
Months

Created a full-scale, responsive UX/UI design for desktop, mobile, and tablet.

1
Million

Downloads of the Toyota app for convenient, vehicle management.

3
Months

Re-design accomplished

478
%

Increase in campaign reach with new market targeting

2
Months

Mobile app design accomplished from start to finish

23
Million

Average monthly insights report downloads

Our Expertise as a Concepts & Prototypes Agency & Consulting Firm

G & Co. brings extensive expertise to the concepts & prototypes industry, shaped by our work with leading brands like Nike, Saks Fifth Avenue, and Marriott. Our team of over 100 strategists and experience specialists leverages deep industry knowledge and cutting-edge research, such as our Industry Indexes, to deliver insightful, effective solutions. This breadth of experience and understanding enables us to address complex challenges and drive innovation in the sector.G & Co. brings extensive expertise to the concepts & prototypes industry, shaped by our work with leading brands like Nike, Saks Fifth Avenue, and Marriott. Our team of over 100 strategists and experience specialists leverages deep industry knowledge and cutting-edge research, such as our Industry Indexes, to deliver insightful, effective solutions. This breadth of experience and understanding enables us to address complex challenges and drive innovation in the sector.

Innovative Design Thinking

G & Co. excels in innovative design thinking, applying creative methodologies to develop unique solutions in the concepts & prototypes industry. Our approach fosters breakthrough ideas and ensures that prototypes not only meet but exceed market expectations, driving exceptional results for our clients.

Rapid Prototyping Capabilities

Our rapid prototyping capabilities at G & Co. enable swift transformation of concepts into functional models, accelerating product development. By utilizing advanced techniques, we help clients quickly test, refine, and bring their prototypes to market, enhancing agility and responsiveness.

Robust Testing Methodologies

G & Co. employs robust testing methodologies to rigorously evaluate prototypes, ensuring they meet high standards of quality and performance. Our systematic approach identifies potential issues early, allowing for timely adjustments and reducing the risk of costly revisions.

Comprehensive Market Analysis

Our comprehensive market analysis provides clients with deep insights into industry trends and consumer preferences. By leveraging detailed research and benchmarking, G & Co. helps clients make informed decisions, align their prototypes with market demands, and achieve a competitive edge.

Advanced Technology Integration

G & Co. integrates advanced technologies into the prototyping process, utilizing cutting-edge tools and platforms to enhance design precision and functionality. This integration ensures that our clients' prototypes leverage the latest innovations, optimizing performance and user experience.

Global Talent Network

Our global talent network at G & Co. brings together top experts from diverse fields, offering clients unparalleled expertise in the concepts & prototypes industry. This network enables us to deliver innovative solutions and insights that are informed by a wide range of perspectives and experiences.

Real Estate & Accommodation

G & Co. leverages its deep expertise in concept design and prototyping to deliver tailored solutions for the real estate and accommodation sectors. Our approach ensures that apartments & condos, homes, and penthouses are developed with a keen understanding of market demands and trends. We help clients navigate the complexities of luxury real estate by providing innovative designs and prototypes that align with consumer expectations and industry standards.

Automotive & Transportation

G & Co. offers cutting-edge concept and prototype development for the automotive and transportation industries, specializing in cars, airlines and aviation travel, and yacht brands. Our strategic approach combines advanced technology integration with market insights, enabling clients to create innovative, user-centric designs that meet the evolving demands of the automotive sector.

Fashion & Apparel

G & Co. brings unparalleled expertise in concept design to the fashion and apparel industry, with a focus on haute couture, designers, jewelry, and watches. Our design thinking approach helps brands create innovative, trendsetting products that resonate with consumers, ensuring a strong market presence and competitive advantage.

Beauty & Personal Care

G & Co. applies its deep understanding of consumer behavior and market trends to the beauty and personal care sectors. We help clients develop innovative cosmetics and makeup products by integrating cutting-edge design and prototyping processes, ensuring that new launches meet consumer expectations and drive market success.

Food & Beverage

G & Co. offers specialized concept and prototype development services for the food & beverage industry, focusing on dining, fine wine, and spirits. Our comprehensive market analysis and design thinking approach help brands create exceptional products and experiences that resonate with consumers and stand out in a competitive market.

Travel & Hospitality

G & Co. partners with clients in the travel and hospitality sectors to create innovative concepts and prototypes for hotels, resorts, and restaurants. Our expertise in hotel & travel services, coupled with a deep understanding of tourism trends, enables us to develop tailored solutions that enhance the guest experience and drive business growth.

Home Goods & Interior Design

G & Co. leverages its design and prototyping expertise to deliver innovative solutions for the home goods and interior design sectors. By focusing on consumer needs and market trends, we help clients create furniture and home goods that align with contemporary tastes and enhance interior design aesthetics.

Health & Wellness

G & Co. offers targeted concept development and prototyping services for the health and wellness industry, with a focus on health clubs and wellness & spa facilities. Our approach integrates user feedback and market insights, ensuring that new offerings meet consumer demands and contribute to long-term wellness trends.

Consumer Goods

G & Co. brings its expertise in design thinking and prototyping to the consumer goods sector, helping clients develop innovative consumer packaged goods and retail solutions. By leveraging consumer insights and market research, we ensure that new products resonate with target audiences and drive retail success.

Leisure & Experiences

G & Co. specializes in developing concepts and prototypes for the leisure and experiences industry, including leisure activities and sports. Our strategic approach combines creativity with market analysis, enabling clients to create compelling experiences that engage consumers and foster brand loyalty.

Financial & Clientele

G & Co. provides expert concept development and prototyping services tailored to the financial sector, with a focus on luxury high-net-worth individuals (HNWIs) and wealth management. Our deep understanding of this niche market allows us to create bespoke solutions that meet the unique needs and expectations of luxury clientele.

Technologies

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FAQs

What are the benefits of hiring a concepts & prototypes agency?

Hiring a concepts & prototypes agency provides numerous benefits that can significantly enhance your product development efforts. These agencies offer specialized expertise in turning abstract ideas into tangible, high-quality prototypes, allowing for more informed decision-making and risk reduction. By leveraging their deep industry knowledge and advanced methodologies, such as iterative design and rapid prototyping, these agencies help streamline development processes and accelerate time-to-market. Additionally, they bring a fresh perspective and innovative approaches, which can drive creativity and ensure that your products meet market demands and user expectations more effectively.

How can a concepts & prototypes agency improve my product development process?

A concepts & prototypes agency can enhance your product development process by offering a structured approach to transforming ideas into viable products. They employ advanced techniques such as digital prototyping, which enables rapid testing and iteration of designs, reducing the time and cost associated with traditional development methods. These agencies also provide valuable insights through comprehensive market research and consumer feedback, ensuring that prototypes align with market needs and user preferences. Furthermore, their expertise in iterative design and feasibility analysis helps refine concepts continuously, leading to more robust and market-ready products.

How do concepts & prototypes agencies help in accelerating time-to-market?

Concepts & prototypes agencies accelerate time-to-market by implementing efficient development processes and leveraging cutting-edge technologies. Through techniques such as rapid prototyping and iterative design, these agencies enable swift creation and refinement of prototypes, allowing for quicker validation and iteration. Their use of advanced tools and digital prototyping platforms streamlines design and testing phases, reducing delays and accelerating the overall timeline. Additionally, their expertise in agile development practices helps manage project timelines effectively and adapt to changes quickly, ensuring that products reach the market faster while maintaining high quality and alignment with market demands.

What role does innovation play in a concepts & prototypes agency's services?

Innovation is central to the services offered by a concepts & prototypes agency. These agencies are at the forefront of adopting and applying the latest technological advancements and creative methodologies to drive product development. They utilize design thinking and creative ideation to explore novel solutions and push the boundaries of traditional product design. By fostering a culture of disruptive innovation and staying abreast of future trends, they help clients develop cutting-edge prototypes that differentiate them in the market. This focus on innovation not only enhances the functionality and appeal of prototypes but also ensures that products are positioned to meet evolving consumer needs and industry standards.

How can a concepts & prototypes agency ensure my product has a better market fit?

A concepts & prototypes agency ensures a better market fit for your product through a multi-faceted approach. Initially, they conduct comprehensive market research to understand consumer needs, preferences, and competitive dynamics. This research informs the development process and helps align the prototype with market demands. Additionally, agencies employ user feedback and iterative design methodologies to refine prototypes continuously based on real-world insights and user interactions. By incorporating empathy mapping and feasibility analysis, they ensure that the product not only meets user expectations but also stands out in the market. Their use of advanced techniques such as digital prototyping and market testing further validates product-market fit, enabling fine-tuning before the final launch.

What are the key differentiators between leading concepts & prototypes agencies?

Leading concepts & prototypes agencies distinguish themselves through several key differentiators. First, their depth of expertise and industry experience allows them to handle a diverse range of projects and industries effectively. They also employ cutting-edge technologies and methodologies, such as rapid prototyping, digital prototyping, and iterative design, to enhance efficiency and innovation. A strong focus on consumer insights and design thinking helps them tailor solutions to meet specific market needs.

Additionally, their ability to integrate agile development practices and maintain a collaborative approach with clients ensures that projects remain aligned with business objectives and adapt to changing requirements. Proven success metrics and a robust portfolio of high-impact projects further set top agencies apart.

How do concepts & prototypes agencies handle rapid prototyping and iteration?

Concepts & prototypes agencies handle rapid prototyping and iteration by employing advanced tools and methodologies designed to accelerate the development process. They use digital prototyping platforms to quickly create and modify prototypes, allowing for immediate feedback and adjustments. This iterative approach involves continuous testing and refinement, with each iteration building on insights gained from previous versions. Agencies also leverage agile development practices to manage iterations effectively, ensuring that prototypes evolve in alignment with project goals and user feedback. By integrating rapid prototyping techniques with robust version control and project management systems, these agencies can deliver high-quality prototypes efficiently while minimizing risks and optimizing outcomes.

What methods do concepts & prototypes agencies use for robust product testing?

Concepts & prototypes agencies utilize a range of methods for robust product testing to ensure prototypes meet high standards of performance and quality. These methods include structured usability testing, where prototypes are evaluated by real users to identify strengths and areas for improvement. They also employ rigorous stress testing to assess the durability and functionality of prototypes under various conditions. Additionally, agencies use A/B testing to compare different design variations and determine which performs best. Advanced techniques such as simulation and scenario testing provide insights into how prototypes will perform in real-world situations. By combining these methods with detailed data analysis and feedback loops, agencies ensure comprehensive evaluation and optimization of product prototypes.

How can a concepts & prototypes agency contribute to improved customer engagement?

A concepts & prototypes agency can significantly enhance customer engagement through several strategic approaches. By incorporating user feedback into the design process via iterative prototyping, agencies ensure that prototypes align closely with customer needs and preferences. They utilize user experience (UX) design principles to create engaging and intuitive interfaces, which improve customer satisfaction and interaction.

Additionally, agencies conduct extensive market research and empathy mapping to understand and address user pain points effectively. Engaging customers in co-creation workshops and pilot testing phases also provides valuable insights and fosters a sense of involvement and investment in the final product. This customer-centric approach ensures that the final design resonates with the target audience, leading to stronger engagement and loyalty.

What is the impact of global market insights provided by concepts & prototypes agencies?

Global market insights provided by concepts & prototypes agencies offer a substantial impact on product development and strategic planning. By leveraging comprehensive market research and consumer sentiment analysis, agencies provide valuable information on emerging trends, regional preferences, and competitive landscapes. This data helps clients make informed decisions about product features, design, and positioning. Agencies with a global perspective can identify opportunities and risks across different markets, allowing clients to tailor their products for international success.

Additionally, understanding global trends and consumer behaviors enables clients to innovate and differentiate their products effectively, ensuring they meet diverse market demands and maintain a competitive edge in a rapidly evolving global marketplace.

How do concepts & prototypes agencies ensure high-quality and precise prototypes?

Concepts & prototypes agencies ensure high-quality and precise prototypes through a rigorous and systematic approach. They start with detailed design specifications and use advanced digital prototyping tools to create accurate and functional models. The iterative design process includes multiple rounds of testing and refinement, incorporating user feedback and performance data to address any issues and enhance quality.

Agencies also employ robust quality control procedures, including stress testing and simulation, to verify the durability and reliability of prototypes. Additionally, they leverage expert craftsmanship and precise manufacturing techniques, such as 3D printing and CNC machining, to ensure that physical prototypes match digital models exactly. This comprehensive approach guarantees that prototypes meet the highest standards of quality and accuracy.

Global Leadership

We’re 100+ individuals from across the world driven by innovation and diverse perspectives. We craft your brands innovations for the world of tomorrow.

Adrian Garnica
President
As the President of G & Co., Adrian is a visionary leader responsible for driving growth, managing teams, and fostering client relationships. With a proven track record at McKinsey and R/GA, Adrian has successfully developed and executed strategic visions, led consultant teams, secured major clients such as Nike, Google, and Louis Vuitton, and ensured top-quality project delivery. Adrian's expertise lies in scaling, operations, and client-agency collaboration.
Kevin Sonof
VP, Strategy
Kevin serves G & Co. as VP of Strategy, bringing an accomplished strategist perspective for driving growth, delivering high-quality consulting projects, and cultivating client relationships. With expertise in market research, cross-functional collaboration, and staying abreast of industry trends, Kevin has successfully worked with renowned brands such as AT&T, Verizon, Google, Facebook, and Coca-Cola.
Jimena Robles
Head of Marketing & Experience
As the Head of Marketing & Experience at G & Co. Jimena employs her skill of spearheading enterprise creative strategies and roadmaps. She previously oversaw client engagements at Edelman and Essence.
Juan Manuel Gonzalez
Chief Executive Officer
As the CEO of G & Co., Juan is a visionary leader driving the company's strategic direction and growth. With expertise in executive leadership, business development, and relationship management, Juan has successfully developed and executed business plans, expanded the firm's market presence, and worked with renowned brands such as Saks Fifth Avenue, Levi’s, and Coca-Cola while taking the company to a worldwide presence and expanding to more than fifty employees. He has been recognized by the CFDA, ANA, Wall Street Journal, and Inc.
Estella Mahone
Chief Financial Officer
Estella is a seasoned financial leader responsible for developing strategies, ensuring compliance, and optimizing financial stability. With expertise in financial planning, analysis, and risk management, Estella collaborates cross-functionally to drive strategic decision-making and enabling client missions.
Francisco Chung
VP, Digital
Francisco is a dynamic leader driving business growth through digital innovation. With a proven track record of developing and executing digital strategies, Francisco leads teams, identifies opportunities, and delivers tailored solutions for clients. With a rich background working with brands like Apple, Sony, and General Electric, he brings extensive expertise in driving growth, optimizing operations, and fostering strong collaboration with clients. His achievements have been recognized during his tenure as Creative Technical Director at Isobar, frog, and Material.
Jeff MacBride
VP, Project Management
Jeff excels in developing and implementing effective project management strategies. With a strong track record in leading teams and collaborating cross-functionally, Jeff ensures successful project delivery, client satisfaction, and continuous improvement. Having served renowned clients and brands, Jeff's expertise in scaling operations and fostering a collaborative culture is backed by achievements at Lockheed Martin and as an adjunct professor in project management.
Shaelyn Ventrano
Senior Project Coordinator
As our Senior Project Coordinator, Shaelyn's expertise lies in coordinating project activities and ensuring seamless execution. With a background as a Cryptologic Linguist and Division Lead in the US Navy, Shaelyn brings exceptional organizational and communication skills to the team to help monitor project progress, facilitate collaboration, and maintain meticulous documentation. Clients value Shaelyn's proactive approach, timely updates, and attentive service. Her dedication to process improvement and sharing best practices showcases her commitment to excellence in project management.
Jacob Wright
VP, Growth
Jacob helps G & Co. in his capacity to drive market expansion and revenue growth through strategic initiatives. With a strong business development track record in working with renowned brands like Nespresso, MGM Resorts, Microsoft, Johnson & Johnson, and Unilever, Jacob develops comprehensive growth plans, leveraging industry best practices, analyzing key performance indicators to identifiy areas for improvement and fosters a culture of collaboration and achievement. Prior experience at leading agencies includes roles as an Account Manager, Strategist, and Director of Strategy.

Capabilities

1/5

Brand Intelligence

We blend advanced analytics with strategic expertise to provide a comprehensive view of your market and competition.

Product Elevation

Our comprehensive approach to product elevation leverages cutting-edge technologies and user-centric designs, transforming ideas into impactful solutions.

Commerce Excellence

Our expertise in commerce acceleration lies in blending strategy with technology to create cohesive, impactful solutions.

Enterprise Transformation

We bring a holistic perspective to enterprise transformation, combining digital expertise with strategic insights to reimagine business processes.

AI & Data Evolution

We specialize in the seamless integration of AI and data strategies, ensuring that every implementation is tailored to meet specific business needs.

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