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Analytics, Reporting & Insights Agency

Today's businesses need something beyond raw data—they need a clear path forward. That’s where G & Co. comes in. We work closely with you to understand your unique challenges and goals, providing the tools and insights needed to fuel innovation and achieve measurable results.

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7+
G & Co. has over 7+ years of experience working with Adobe Experience Cloud, helping clients to implement, integrate and optimize the platform to drive business results.
26
G & Co. has a team of more than 25 employees who are certified experts across the Adobe platform.
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Analytics, Reporting & Insights Agency Services

We go beyond crunching numbers—we translate data into clear, actionable strategies that deliver results. We specialize in helping businesses make smarter decisions through unique, data-driven strategies. From advanced analytics to predictive modeling, we unlock deeper insights that help you streamline operations, seize growth opportunities, and stay ahead of the curve. Our expertise spans everything from customer behavior insights to business intelligence and performance reporting, ensuring you’re equipped with the tools to grow sustainably and stay competitive in today’s fast-moving market.

Market Research

We dive deep into the data to provide comprehensive market research that informs every decision. Whether you're identifying trends or mapping out competitive landscapes, our research unlocks growth opportunities that fuel your strategic direction and help you outpace the competition.

Customer Behavior Insights

We put customer behavior at the heart of our insights. By leveraging data to uncover patterns and preferences, we help you refine strategies, enhance engagement, and maximize customer lifetime value, ensuring you stay connected to what drives your customers.

Qualitative Analysis

Data alone doesn’t tell the whole story. Our qualitative analysis dives beneath the numbers, helping you understand consumer attitudes and motivations. This human-centered approach adds depth to your strategies, enabling decisions that resonate and deliver tangible results.

Predictive Analytics

Anticipating the future is easier with the right data. Our predictive analytics forecast trends and help you implement proactive strategies, giving you a competitive edge in any market. With G & Co., you’re not just reacting—you’re leading.

Advanced Analytics

We make complex data simple. Our advanced analytics services turn raw information into valuable insights that enhance operational efficiency and measurable growth. We work closely with you to ensure every data point is working to your advantage.

Business Intelligence

We provide dynamic business intelligence solutions that turn data into informed recommendations. We streamline the process, enabling you to make informed, real-time decisions that improve performance and unlock new opportunities across your organization.

Data Visualization

Complex data doesn’t need to be complicated. Our intuitive data visualization tools transform your data into compelling visual narratives, making insights clearer and decisions faster, all while enhancing the effectiveness of your overall strategy.

Performance Reporting

We deliver performance reporting solutions that keep you on track. By providing real-time insights into key performance metrics, we help you monitor progress, enhance operations, and foster sustained improvement—all while ensuring accountability and transparency at every step.

Our Impact as an Analytics, Reporting & Insights Agency

We’re all about turning data into meaningful action. Our role isn’t only to provide insights—we partner with you to transform your business challenges into opportunities. Using our proprietary Acumen platform, we offer real-time market and consumer sentiment insights that help align your strategy with the trends that matter most. With a global presence and continuous check-ins, we stay agile, making sure your performance is optimized at every step to keep you ahead of the competition.

Innovation & Product Development

Shaping the future of your business means staying ahead of change. That’s where we come in. We work alongside you to fuel innovation through data-driven insights. By tapping into consumer feedback and market trends, we help you refine products, identify new opportunities, and develop strategies that keep you competitive, sustainable, and poised for growth.

Understanding Your Customers

Your customers are at the heart of everything we do. We dig deep into their behavior and preferences, turning data into insights that help you create better, more personalized experiences. From tailoring your marketing to enhancing customer loyalty, we ensure you not only understand your customers but also build lasting relationships that foster engagement and revenue.

Navigating the Competition

In today’s fast-moving market, staying ahead means knowing where you stand. Our competitive benchmarking services reveal where you fit in the industry landscape, giving you the insights you need to differentiate yourself. With G & Co., you’ll uncover strategic opportunities that keep you one step ahead of your competitors.

Tracking Real-Time Performance

Keeping your finger on the pulse of your business is crucial. We offer real-time performance tracking solutions that ensure you’re always in control. Our intuitive dashboards and KPI tools let you monitor progress, make adjustments as needed, and stay aligned with your objectives—all in real time.

Maximizing Marketing ROI

We extend our support beyond running campaigns—we help you make them work harder. By integrating detailed analytics into your marketing strategies, we empower you to refine messaging, target the right audience, and make data-driven decisions that maximize engagement and ROI. It’s about making sure every dollar you spend delivers real value.

Future-Proofing Through Predictive Analytics

The future doesn’t have to be uncertain. With our predictive analytics, you can stay ahead of the curve by forecasting market trends and customer behavior. Our advanced modeling techniques enable you to make proactive decisions, mitigating risks while seizing emerging opportunities, so your business thrives in any landscape.

Testimonials

Aaron Bellack
Manager, Marketplace Operations
Saks Fifth Avenue

"G & Co. is a dynamic, resourceful, and engaging team that can dive in, collaborate across teams, and deliver actionable insights. I would recommend them for any company that requires strategic thinking and leadership."

Alexandra Reed
Director, Digital Marketing EMEA
Nike

"Upon reviewing multiple alternatives, our selection fell on G & Co., - a choice that has been absolutely precise from the very start. This collaboration has brought forth immense value and positivity for Nike, making it an exceptionally gratifying endeavor."

Akio Tanaka
Senior Director, Digital Transformation
Toyota

"G & Co.'s team exemplifies strategic expertise and fearless innovation. Their commitment to solving complex problems is commendable."

Patricia Miller
Senior Director, Customer Experience
Enterprise Airline

"G & Co. is a blend of passion, collaboration, and unmatched digital expertise, always exceeding our business expectations."

$10
Billion

Robust strategy delivered to meet revenue goal by 2027.

102
+

Million people reached after implementation of user experience design.

162
%

Increase in online direct-to-consumer conversion.

100
+

Delivers & consumers benchmarked across the United States for a 3-month survey.

2
Months

Created a full-scale, responsive UX/UI design for desktop, mobile, and tablet.

1
Million

Downloads of the Toyota app for convenient, vehicle management.

3
Months

Re-design accomplished

478
%

Increase in campaign reach with new market targeting

2
Months

Mobile app design accomplished from start to finish

23
Million

Average monthly insights report downloads

$10
Billion

Robust strategy delivered to meet revenue goal by 2027.

102
+

Million people reached after implementation of user experience design.

162
%

Increase in online direct-to-consumer conversion.

100
+

Delivers & consumers benchmarked across the United States for a 3-month survey.

2
Months

Created a full-scale, responsive UX/UI design for desktop, mobile, and tablet.

1
Million

Downloads of the Toyota app for convenient, vehicle management.

3
Months

Re-design accomplished

478
%

Increase in campaign reach with new market targeting

2
Months

Mobile app design accomplished from start to finish

23
Million

Average monthly insights report downloads

Our Expertise as an Analytics, Reporting & Insights Agency

We don't just deliver insights—we help you make sense of them. With years of experience working alongside top global brands like Nike, Saks Fifth Avenue, and Marriott, we’ve honed our ability to turn complex data into clear, actionable strategies that move the needle. Our team of over 100 strategists and specialists are deeply embedded in the analytics, reporting, and insights space, consistently delivering results that fuel business growth. Through our proprietary Acumen platform and benchmarking Industry Indexes, we help you stay ahead by understanding market dynamics and consumer behavior, offering you the tools to navigate with confidence.

Empowering Business Decisions

Data fuels impactful decisions. We integrate data-driven strategies across every engagement, embedding analytics into the heart of your operations. This empowers your team to make real-time, insight-based decisions that support sustainable growth and success.

Proprietary Tools that Unlock Insights

Our proprietary platform, Acumen, was created to unlock transformative insights, processing vast datasets with precision and speed. Acumen provides a clear view of trends and market movements, equipping you with the foresight to make informed decisions, stay agile, and consistently outpace the competition.

Holistic Market Analysis

Seeing the whole picture is key. Our holistic approach to market analysis integrates both qualitative and quantitative research, giving you a comprehensive view of your industry, competitors, and customers. This 360-degree understanding helps you craft strategic initiatives that lead to improved market positioning and sustained success.

Translating Data into Action

Data is only valuable when it leads to action. That’s why we focus on delivering insights that are clear, actionable, and results-driven. We transform complex data into straightforward recommendations, enabling you to implement strategies that lead to measurable improvements in performance.

Looking Ahead with Predictive Modeling

Staying ahead means anticipating what’s next. Using advanced predictive modeling, we help you forecast trends, understand future customer behaviors, and adjust your strategies proactively. By leveraging data science, you’ll be better equipped to capitalize on opportunities and mitigate risks.

Continuous Innovation Focus

We’re always pushing the envelope. Our commitment to continuous innovation keeps us at the forefront of analytics, reporting, and insights. We invest in R&D to ensure that you benefit from the latest trends and technological advancements, enhancing your business performance to its fullest potential.

Real Estate & Accommodation

From luxury real estate to everyday living spaces, we bring deep insights into the real estate and accommodation sectors. Whether it’s navigating market dynamics or understanding buyer preferences, we help you develop offerings that resonate with your audience.

Automotive & Transportation

In the fast-evolving automotive and transportation industries, understanding trends and consumer needs is crucial. We provide the insights you need to stay ahead, whether you’re in autos, aviation, or beyond—empowering you to enhance customer experiences and foster innovation.

Fashion & Apparel

The world of fashion is constantly shifting, and G & Co. is there to help you stay on top of it. From haute couture to luxury accessories, we analyze market trends and consumer behaviors, helping you fine-tune your strategies and capture market share.

Beauty & Personal Care

Navigating the beauty industry requires precision. We support beauty brands by identifying trends and customer preferences, enabling you to refine product offerings and marketing strategies that enhance brand loyalty and growth.

Food & Beverage

In the ever-changing food & beverage industry, understanding consumer desires is key to staying relevant. Whether you’re focused on dining, fine wines, or culinary trends, we provide insights that help you enhance the customer experience and grow brand loyalty.

Travel & Hospitality

The travel and hospitality industry thrives on delivering memorable experiences. We provide the insights needed to refine customer journeys, improve operational efficiency, and stay competitive, whether in luxury resorts, restaurants, or tourism services.

Home Goods & Interior Design

Trends in home goods and interior design are always evolving. We help you stay ahead by understanding consumer preferences, enabling you to deliver products that align with current market demands while enhancing customer satisfaction.

Health & Wellness

In the expanding health and wellness sector, understanding customer motivations is crucial. We partner with brands across the industry to develop strategies that foster loyalty, enhance experiences, and fuel growth in an increasingly competitive marketplace.

Consumer Goods

Whether it’s everyday products or high-end retail, we support consumer goods brands with insights that refine their offerings and strengthen market positioning. We help you understand what your customers want and how to deliver it most effectively.

Leisure & Experiences

From sports to leisure activities, we provide data-driven insights that help you craft experiences your customers will love. By understanding their preferences, we help you create memorable moments that foster loyalty and boost revenue.

Financial & Clientele

We deliver curated insights for the financial and wealth management sectors, empowering organizations to refine their strategies, enhance service offerings, and build stronger client relationships across diverse audiences.

Technologies

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FAQs

What are the benefits of hiring an analytics agency?

Hiring an analytics agency like G & Co. can significantly enhance your organization’s capabilities and performance. 

We bring specialized expertise that allows us to analyze complex data sets, uncover insights, and translate them into actionable strategies. By leveraging advanced analytics and state-of-the-art tools, we help identify market trends, streamline operations, and enhance customer experiences.

Partnering with an agency means access to a team of experienced professionals dedicated to staying ahead of industry developments and best practices. We take a consumer-centric approach, ensuring that our solutions support your business objectives and target audience. This results in improved ROI on marketing campaigns, streamlined processes, and a competitive edge in your industry. 

We facilitate continuous learning through regular success check-ins, ensuring alignment with your evolving goals. 

Hiring G & Co. means not only enhancing your analytics capabilities but also empowering your organization to make informed, strategic decisions that foster sustainable growth.

How can an analytics agency improve business performance?

An analytics agency like G & Co. can enhance business performance by providing a data-driven framework that informs decision-making across all levels of the organization. 

We employ advanced analytics techniques to identify key performance indicators (KPIs) and benchmark your business against industry standards. This comprehensive analysis enables you to recognize areas of strength and pinpoint opportunities for improvement.

By implementing predictive modeling and customer behavior insights, we help you anticipate market trends and consumer needs, allowing you to adapt your strategies proactively. Our focus on useful insights ensures that your teams can easily translate data into strategic initiatives, enhancing operational efficiency and marketing effectiveness.

With our expertise in performance metrics and reporting, G & Co. equips your organization with the tools necessary to continuously monitor progress and adjust strategies in real-time. Our collaborative approach fosters a culture of data-driven decision-making, ultimately leading to improved financial outcomes and a stronger market position.

What types of analytics services do consulting firms offer?

Consulting firms like G & Co. offer a diverse range of analytics services customized to meet the unique needs of each client. 

Our offerings typically include advanced analytics, which involves using statistical methods and algorithms to analyze data and forecast future trends. We also provide data visualization services, ensuring complex data sets are transformed into easily interpretable visuals for stakeholders.

We specialize in customer insights, using methodologies like audience segmentation and customer behavior analysis to help clients understand their target demographics better. This is complemented by our performance reporting services, which provide regular updates on KPIs and other critical metrics.

G & Co. offers market research and benchmarking services, allowing organizations to assess their competitive landscape and position themselves effectively. Our expertise in A/B testing and multivariate testing enables clients to refine their marketing strategies and campaigns for maximum impact. 

Overall, our comprehensive suite of analytics services ensures clients have the insights and tools necessary to facilitate strategic decision-making and achieve their business objectives.

How do analytics agencies help in data-driven decision making?

Analytics agencies like G & Co. play a crucial role in fostering a data-driven decision-making culture within organizations. 

We start by collecting and analyzing vast amounts of data from various sources, providing insights that inform strategic choices. By leveraging advanced analytics tools and techniques, we ensure that data is not only accessible but also actionable for decision-makers.

Through our robust reporting frameworks, we help clients monitor performance metrics and key performance indicators (KPIs) in real-time. This transparency allows leaders to make informed decisions swiftly, responding to market changes and consumer behaviors effectively. We also conduct regular success check-ins to align our findings with your strategic goals, ensuring ongoing relevance.

G & Co. emphasizes the importance of training and empowering teams to use data in their everyday operations. 

By equipping your staff with the skills and knowledge to interpret data, we enable a culture where insights foster innovation and performance. In this way, we help our clients navigate complexity and achieve sustained business growth through informed decision-making.

What should I look for in an analytics consulting firm?

When selecting an analytics consulting firm, it’s essential to consider several key factors to ensure you choose a partner that aligns with your business goals. First, evaluate their industry experience and expertise. G & Co. has a strong reputation across various sectors, and can bring valuable insights and best practices personalized to your industry.

Second, assess their range of services. Look for a firm that offers comprehensive analytics solutions, including advanced analytics, data visualization, and performance reporting. This breadth ensures you have access to a holistic approach to analytics and insights.

Also, consider their technology stack. A firm should utilize tools and platforms that can handle complex data sets and provide robust analytics capabilities.

Finally, prioritize a collaborative approach. A firm that values partnership and focuses on understanding your specific challenges will be better positioned to deliver meaningful insights. G & Co. emphasizes close collaboration with clients to ensure alignment and success throughout the engagement.

How can a reporting agency enhance our reporting capabilities?

A reporting agency like G & Co. can significantly enhance your reporting capabilities by streamlining data collection and analysis processes. We specialize in creating customized reporting solutions that provide real-time insights into key performance indicators (KPIs) and other relevant metrics. This enables organizations to make informed decisions based on the most current data available.

Our expertise in data visualization transforms complex data sets into intuitive dashboards, making it easier for stakeholders at all levels to understand performance metrics quickly. This clarity enhances communication and allows for more strategic discussions based on factual insights.

Moreover, we implement robust performance reporting frameworks that standardize reporting practices across your organization, ensuring consistency and accuracy. G & Co. also emphasizes the importance of training your team to effectively interpret and act on reports, fostering a data-driven culture. 

By partnering with us, your organization will not only enhance its reporting capabilities but also gain the insights necessary to empower informed decision-making and improve overall performance.

What is the role of insights agencies in business strategy?

Insights agencies like G & Co. play a critical role in shaping effective business strategies by transforming raw data into meaningful insights. 

Our primary function is to analyze market dynamics, consumer behavior, and competitive landscapes to provide actionable recommendations that support your strategic objectives. 

By utilizing advanced analytics techniques and proprietary tools, we identify trends and opportunities that may not be apparent through conventional analysis.

We work closely with your leadership teams to ensure that insights are integrated into the decision-making process. 

Our collaborative approach fosters a culture of data-driven thinking, empowering your organization to make informed choices that lead to sustainable growth. Regular success check-ins help align our insights with your evolving goals, ensuring ongoing relevance. 

Insights agencies like G & Co. are essential partners in navigating complex market conditions and propelling strategic initiatives that enhance competitiveness and profitability.

How can an analytics firm help identify market trends?

An analytics firm like G & Co. specializes in identifying market trends through comprehensive data analysis and advanced modeling techniques. 

We collect data from various sources, including consumer surveys, sales data, and digital interactions, to build a holistic view of the market landscape. Utilizing advanced analytics tools, we identify patterns and correlations that reveal emerging trends, consumer preferences, and shifts in market dynamics.

Our team conducts competitive analysis and benchmarking to contextualize these trends within your industry, allowing you to understand where you stand relative to your competitors. 

We employ predictive analytics to forecast future market movements based on historical data, enabling proactive strategy formulation. 

By synthesizing this information into insights, we empower organizations to adapt quickly to changing market conditions, seize new opportunities, and mitigate potential risks.

What are the key features of effective analytics platforms?

Effective analytics platforms must encompass several key features to deliver meaningful insights. First and foremost, they should provide robust data integration capabilities, allowing organizations to consolidate data from multiple sources effortlessly. This ensures a comprehensive view of performance metrics and consumer behavior.

Another essential feature is advanced data visualization tools that transform complex data sets into intuitive dashboards, making it easier for stakeholders to interpret information at a glance. These dashboards should support real-time reporting to facilitate timely decision-making.

Moreover, effective analytics platforms should incorporate advanced analytics capabilities, such as predictive modeling and machine learning, to uncover deeper insights and forecast future trends. Additionally, they should offer user-friendly interfaces and customizable reporting options to cater to diverse business needs.

G & Co. leverages such platforms to deliver analytics solutions that facilitate data-driven decision-making and enhance overall business performance.

How do analytics agencies measure success for their clients?

Analytics agencies like G & Co. measure success through a combination of quantitative metrics and qualitative assessments aligned with client objectives. We start by defining key performance indicators (KPIs) specific to your goals, whether they relate to revenue growth, customer engagement, or operational efficiency.

We implement robust reporting frameworks to monitor these KPIs regularly, utilizing data visualization tools to provide clear, practical insights. Our approach includes conducting regular success check-ins with clients to evaluate progress and gather feedback, ensuring alignment with evolving business objectives.

In addition to quantitative metrics, we assess qualitative outcomes such as stakeholder satisfaction, decision-making effectiveness, and the overall impact of insights on business strategy. 

By combining these elements, G & Co. provides a comprehensive view of success, helping our clients understand the tangible value derived from our analytics services and making necessary adjustments for continuous improvement.

Global Leadership

We’re 100+ individuals from across the world driven by innovation and diverse perspectives. We craft your brands innovations for the world of tomorrow.

Adrian Garnica
President
As the President of G & Co., Adrian is a visionary leader responsible for driving growth, managing teams, and fostering client relationships. With a proven track record at McKinsey and R/GA, Adrian has successfully developed and executed strategic visions, led consultant teams, secured major clients such as Nike, Google, and Louis Vuitton, and ensured top-quality project delivery. Adrian's expertise lies in scaling, operations, and client-agency collaboration.
Kevin Sonof
VP, Strategy
Kevin serves G & Co. as VP of Strategy, bringing an accomplished strategist perspective for driving growth, delivering high-quality consulting projects, and cultivating client relationships. With expertise in market research, cross-functional collaboration, and staying abreast of industry trends, Kevin has successfully worked with renowned brands such as AT&T, Verizon, Google, Facebook, and Coca-Cola.
Jimena Robles
Head of Marketing & Experience
As the Head of Marketing & Experience at G & Co. Jimena employs her skill of spearheading enterprise creative strategies and roadmaps. She previously oversaw client engagements at Edelman and Essence.
Juan Manuel Gonzalez
Chief Executive Officer
As the CEO of G & Co., Juan is a visionary leader driving the company's strategic direction and growth. With expertise in executive leadership, business development, and relationship management, Juan has successfully developed and executed business plans, expanded the firm's market presence, and worked with renowned brands such as Saks Fifth Avenue, Levi’s, and Coca-Cola while taking the company to a worldwide presence and expanding to more than fifty employees. He has been recognized by the CFDA, ANA, Wall Street Journal, and Inc.
Estella Mahone
Chief Financial Officer
Estella is a seasoned financial leader responsible for developing strategies, ensuring compliance, and optimizing financial stability. With expertise in financial planning, analysis, and risk management, Estella collaborates cross-functionally to drive strategic decision-making and enabling client missions.
Francisco Chung
VP, Digital
Francisco is a dynamic leader driving business growth through digital innovation. With a proven track record of developing and executing digital strategies, Francisco leads teams, identifies opportunities, and delivers tailored solutions for clients. With a rich background working with brands like Apple, Sony, and General Electric, he brings extensive expertise in driving growth, optimizing operations, and fostering strong collaboration with clients. His achievements have been recognized during his tenure as Creative Technical Director at Isobar, frog, and Material.
Jeff MacBride
VP, Project Management
Jeff excels in developing and implementing effective project management strategies. With a strong track record in leading teams and collaborating cross-functionally, Jeff ensures successful project delivery, client satisfaction, and continuous improvement. Having served renowned clients and brands, Jeff's expertise in scaling operations and fostering a collaborative culture is backed by achievements at Lockheed Martin and as an adjunct professor in project management.
Shaelyn Ventrano
Senior Project Coordinator
As our Senior Project Coordinator, Shaelyn's expertise lies in coordinating project activities and ensuring seamless execution. With a background as a Cryptologic Linguist and Division Lead in the US Navy, Shaelyn brings exceptional organizational and communication skills to the team to help monitor project progress, facilitate collaboration, and maintain meticulous documentation. Clients value Shaelyn's proactive approach, timely updates, and attentive service. Her dedication to process improvement and sharing best practices showcases her commitment to excellence in project management.
Jacob Wright
VP, Growth
Jacob helps G & Co. in his capacity to drive market expansion and revenue growth through strategic initiatives. With a strong business development track record in working with renowned brands like Nespresso, MGM Resorts, Microsoft, Johnson & Johnson, and Unilever, Jacob develops comprehensive growth plans, leveraging industry best practices, analyzing key performance indicators to identifiy areas for improvement and fosters a culture of collaboration and achievement. Prior experience at leading agencies includes roles as an Account Manager, Strategist, and Director of Strategy.

Capabilities

1/5

Brand Intelligence

We blend advanced analytics with strategic expertise to provide a comprehensive view of your market and competition.

Product Elevation

Our comprehensive approach to product elevation leverages cutting-edge technologies and user-centric designs, transforming ideas into impactful solutions.

Commerce Excellence

Our expertise in commerce acceleration lies in blending strategy with technology to create cohesive, impactful solutions.

Enterprise Transformation

We bring a holistic perspective to enterprise transformation, combining digital expertise with strategic insights to reimagine business processes.

AI & Data Evolution

We specialize in the seamless integration of AI and data strategies, ensuring that every implementation is tailored to meet specific business needs.

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