Legacy to Future-Ready Innovation & Migration Agency

G & Co. empowers organizations to reimagine their business through innovative migration strategies. Our focus is on fostering sustainable growth and providing you with the competitive edge you need to thrive in today’s fast-paced digital landscape.

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Legacy to Future-Ready Innovation & Migration Agency Services

We’re committed to helping businesses evolve. Our full suite of services is designed to take your operations from legacy systems to future-ready platforms. Whether it's crafting a custom innovation strategy, guiding agile transformation, or leading cloud migrations, our focus is on unlocking lasting growth. With deep expertise in data integration, business process reengineering, and change management, we help organizations streamline their operations, enhance efficiency, and leverage innovative technology. Together, we’ll build a foundation of continuous improvement that keeps you competitive in a digital-first world.

Innovation Strategy

We design innovation strategies that support your unique business goals, transforming legacy systems into powerful, future-ready solutions. With our expertise, you’ll harness emerging technologies to fuel sustainable growth and stay competitive in today’s fast-evolving market.

Change Management

Navigating change doesn’t have to be complicated. Our structured change management practices ensure smooth transitions, guiding you through every step of the way. By keeping stakeholders engaged and minimizing disruption, we help you adopt new processes and technologies with ease, building lasting resilience.

Agile Transformation

Agility is not merely a buzzword—it’s a strategic mindset. Our agile transformation services equip your teams to collaborate effectively, respond quickly to market changes, and deliver high-quality outcomes. We tailor agile frameworks to suit your needs, ensuring your organization stays flexible and innovative.

Business Continuity

Staying operational during disruptions is crucial. With our business continuity services, you’ll be prepared for whatever comes your way. We develop strategies that protect your operations, safeguard your assets, and help you maintain essential functions in an unpredictable world.

Digital Transformation

Our digital transformation services go beyond technology. We partner with you to reimagine your operations through a digital lens, helping you leverage data-driven insights, enhance customer experiences, and cultivate a culture of continuous improvement for sustained success.

Data Integration

Bringing your data together is key to making informed decisions. Our data integration services unify disparate systems, giving you real-time access to actionable insights. We ensure smooth connectivity across your organization, enhancing efficiency and delivering improved business outcomes.

Business Process Reengineering

We help businesses rethink their workflows for the better. Our business process reengineering services identify bottlenecks and opportunities for innovation, enabling you to reduce costs and improve service delivery. With a future-ready mindset, we’ll help you redesign your operations for lasting impact.

Cloud Migration

Transitioning to the cloud doesn’t have to be daunting. Our cloud migration services ensure a smooth move, modernizing your infrastructure and applications with minimal disruption. By maximizing scalability and flexibility, we help you unlock the full potential of cloud technology for enhanced operational efficiency.

Work

Lululemon

Our work with one of the industry-leading athleisure brands in Lululemon resulted in one of the most intuitive and user-friendly apps available. With Lululemon’s active and mindful aesthetic and G & Co’s product development, user experience (UX), and user interface (UI) design depth, we produced the ultimate one-stop-shop for all things athletic gear and community-generated inspiration.

Nike

Enabling the vision of one of the most recognizable and influential athletic wear brands in the world was an opportunity to design the future for consumer-driven eCommerce. We helped Nike further their direct-to-consumer efforts and double down on a consistent and streamlined shopping customer experience through design strategy in mobile app development and product development.

Schutz

Arezzo&Co, one of the largest fashion companies in Latin America, reached out to G & Co. to revitalize the user experience (UX) for Schutz, a footwear brand looking to make a profound statement through its design and shopping experience. Because the ubiquity of eCommerce has permeated every corner of the globe, we sought to create a design identity for Schutz’s digital presence that is universally intuitive and enjoyable for any footwear fanatic to shop with.

Marriott Bonvoy

G & Co. was tapped by Marriott to rejuvenate its digital landscape amidst the pandemic-induced shift in travel behaviors.

Our Impact as a Legacy to Future-Ready Innovation & Migration Agency

Our goal is simple: help businesses navigate the complex journey from legacy systems to future-ready innovation with ease and precision. Our consumer-centric approach, backed by deep data insights, ensures that every step we take is aligned with your business goals. Regular check-ins keep us in tune with your objectives, while our Acumen research platform provides real-time benchmarks and market intelligence, so you can stay ahead of the curve. It’s all about refining strategies, enhancing customer experiences, and strengthening your competitive edge in today’s fast-evolving landscape.

Innovation That Drives Growth

We understand that innovation is key to staying relevant. G & Co. empowers you to develop groundbreaking products by merging advanced technologies with deep consumer insights. Through rapid prototyping and collaborative testing, we help you bring products to market faster—products that truly resonate with your customers, fostering growth and lasting success.

Scalability and Flexibility

Scalability isn’t only about growth—it’s about growing smart. We work with you to transition to modern, cloud-based infrastructures that give your business the flexibility it needs to scale quickly. With G & Co., you’ll always be ready to meet changing market demands, while optimizing resources and reducing costs.

Elevating the Customer Experience

Great customer experiences aren’t a happy accident—they’re carefully crafted. By leveraging data analytics and real customer insights, we help you design strategies that create meaningful, personalized interactions. These optimized touchpoints foster deeper relationships with your customers, building loyalty and enhancing satisfaction, ensuring your business not only grows but thrives.

Agility That Fuels Responsiveness

The world moves fast, and your business should too. G & Co. implements agile transformation strategies that equip your organization to respond quickly to changing market conditions. Whether it’s pivoting a strategy or fine-tuning a process, our adaptive methodologies and culture of continuous improvement ensure you’re always ready to deliver high-quality results.

Gaining a Competitive Edge

In today’s marketplace, standing out goes beyond having great products alone. We help you adopt innovative technologies and data-driven decision-making processes that give you a real competitive advantage. By combining market analysis with strategic benchmarking, G & Co. positions your business to capitalize on emerging trends and outperform your competitors.

Future-Proofing for Lasting Success

Staying future-ready means anticipating change before it happens. We work closely with you to identify risks and opportunities, implementing modern systems and scalable solutions that not only adapt to evolving demands but also safeguard your business against technological obsolescence. For us, future-proofing is about setting you up for sustained growth and success.

Testimonials

Aaron Bellack

Manager, Marketplace Operations
Saks Fifth Avenue

"G & Co. is a dynamic, resourceful, and engaging team that can dive in, collaborate across teams, and deliver actionable insights. I would recommend them for any company that requires strategic thinking and leadership."

Alexandra Reed

Director, Digital Marketing EMEA
Nike

"Upon reviewing multiple alternatives, our selection fell on G & Co., - a choice that has been absolutely precise from the very start. This collaboration has brought forth immense value and positivity for Nike, making it an exceptionally gratifying endeavor."

Akio Tanaka

Senior Director, Digital Transformation
Toyota

"G & Co.'s team exemplifies strategic expertise and fearless innovation. Their commitment to solving complex problems is commendable."

Patricia Miller

Senior Director, Customer Experience
Enterprise Airline

"G & Co. is a blend of passion, collaboration, and unmatched digital expertise, always exceeding our business expectations."

$10

Billion

Robust strategy delivered to meet revenue goal by 2027.

102

Million people reached after implementation of user experience design.

Uplift in brand eCommerce redesign impacting customer retention.

162

Increase in online direct-to-consumer conversion.

100

Delivers & consumers benchmarked across the United States for a 3-month survey.

Months

Created a full-scale, responsive UX/UI design for desktop, mobile, and tablet.

Million

Downloads of the Toyota app for convenient, vehicle management.

Months

Re-design accomplished

478

Increase in campaign reach with new market targeting

Months

Mobile app design accomplished from start to finish

Million

Average monthly insights report downloads

$10

Billion

Robust strategy delivered to meet revenue goal by 2027.

102

Million people reached after implementation of user experience design.

Uplift in brand eCommerce redesign impacting customer retention.

162

Increase in online direct-to-consumer conversion.

100

Delivers & consumers benchmarked across the United States for a 3-month survey.

Months

Created a full-scale, responsive UX/UI design for desktop, mobile, and tablet.

Million

Downloads of the Toyota app for convenient, vehicle management.

Months

Re-design accomplished

478

Increase in campaign reach with new market targeting

Months

Mobile app design accomplished from start to finish

Million

Average monthly insights report downloads

Our Expertise as a Legacy to Future-Ready Innovation & Migration Agency

We go beyond talking about innovation—we bring it to life. With a deep history of partnering with brands like Nike, Saks Fifth Avenue, and Marriott, we understand the complexities of navigating legacy to future-ready transformations. Our team of over 100 strategists and experience specialists brings together market trends, consumer behavior insights, and custom solutions to help you through every step of your digital evolution. We’re here to ensure your business not only keeps up but stays ahead in today’s fast-paced, ever-changing landscape.

Customized Solutions Delivery

We believe every business is unique, which is why G & Co. crafts solutions that are as custom as your goals. Our approach starts with listening and thorough assessments, allowing us to design strategies that fit your business like a glove. From optimizing operations to fostering growth, our focus is on creating measurable results that support lasting success.

Global Perspective That Moves the Needle

Having a global reach means we see the bigger picture. We draw from diverse markets and international expertise to deliver strategies that work across borders. Whether you’re navigating regional challenges or looking to tap into new global opportunities, our team ensures you’re positioned to succeed in any landscape.

Proactive Risk Management

Transformation comes with risks, but we help you mitigate and address them. We use comprehensive risk assessment frameworks to identify potential challenges before they arise, ensuring your journey to future-ready solutions is smooth and disruption-free. Our goal is to help you transition seamlessly, with minimal impact on your day-to-day operations.

Innovative Technology Integration

Technology is at the heart of everything we do. We focus on integrating the latest tools and platforms to streamline your operations and enhance efficiency. Whether it’s cloud migration or system modernization, we ensure you’re always equipped to stay competitive in a rapidly evolving digital world.

Continuous Improvement, Continuous Growth

The world is always changing, and so should your strategies. We don't stop at implementation—we nurture a lasting culture of continuous improvement throughout your organization. By regularly reviewing performance and adapting to market changes, we ensure your business is always moving forward, with growth and operational excellence at its core.

Robust Change Management

Change is hard, but it doesn’t have to be. We prioritize a smooth transition with our robust change management strategies. We work closely with your stakeholders, providing training and support to ensure new systems and processes are adopted seamlessly. The outcome is a team that’s empowered, resilient, and fully prepared for what comes next.

Real Estate & Accommodation

We deliver strategic solutions that enhance property value and optimize investment management. Our approach helps clients navigate the complexities of the real estate market, ensuring sustained growth and competitive advantage in an ever-changing landscape.

Automotive & Transportation

We streamline operations and upgrade customer experiences across the automotive and transportation sectors. Our unique strategies foster growth, improve efficiency, and ensure that brands remain competitive as the industry rapidly evolves with new technologies and demands.

Fashion & Apparel

We help fashion and apparel brands strengthen their market presence and operational efficiency. Our strategies enable organizations to stay ahead of trends, streamline their supply chains, and create lasting connections with their target audience.

Beauty & Personal Care

Our approach drives meaningful consumer engagement and strengthens market positioning for beauty and personal care brands. We help clients navigate the competitive landscape, creating strategies that foster growth and refine brand identity.

Food & Beverage

We upgrade dining experiences and enhance brand offerings for food and beverage organizations. Our strategies boost customer satisfaction, ensure operational efficiency, and help businesses create memorable experiences that nurture brand loyalty and growth.

Travel & Hospitality

We transform hotels, resorts, and restaurants with strategies that exceed customer expectations. By leveraging industry insights and innovative approaches, we help brands stay competitive, enhance guest experiences, and fuel growth in the travel and hospitality sector.

Home Goods & Interior Design

We provide insights that help streamline your product offerings, enhancing design appeal and fostering growth by aligning with consumer preferences in the home goods and interior design industry.

Health & Wellness

We help health and wellness organizations innovate and enhance client experiences. Our strategies focus on improving market positioning, ensuring sustainable growth, and fostering lasting success in the competitive and ever-evolving wellness industry.

Consumer Goods

We develop data-driven strategies that refine product offerings and enhance customer experiences. Our approach enables organizations to improve operational efficiency, stay ahead of market trends, and foster extended loyalty in the consumer goods sector.

Leisure & Experiences

We design strategies that foster deep customer engagement and create memorable experiences in the leisure and experiences industry. Our approach drives increased participation, loyalty, and sustainable growth across diverse sectors within this dynamic field.

Financial & Clientele

We craft targeted strategies that help financial services organizations strengthen their market positioning. Our approach fosters lasting relationships, supports sustainable growth, and enhances brand differentiation in an increasingly competitive landscape.

FAQs

What are the benefits of hiring a legacy to future-ready innovation & migration agency?

Engaging a legacy to future-ready innovation & migration agency like G & Co. offers significant benefits. We bring specialized expertise in modernizing legacy systems, reducing technical debt, and optimizing operational efficiency.

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Our team integrates innovative technologies, such as cloud migration, automation, and microservices architecture, to future-proof your infrastructure. We also help facilitate agile transformation, ensuring your business remains competitive in an ever-changing market.

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By streamlining migration processes and aligning them with your strategic goals, we enable faster time-to-market, enhanced scalability, and improved customer experience, directly contributing to business growth and lasting success.

How can an agency help with transitioning legacy systems to modern platforms?

A specialized agency like G & Co. provides a structured approach to transitioning legacy systems to modern platforms, minimizing disruption while optimizing performance. We begin with a comprehensive assessment of your current infrastructure, identifying pain points and areas for improvement.

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Our team then designs a modernization roadmap, incorporating best practices such as application refactoring, cloud migration, and modular architecture. This ensures smooth integration with next-gen technologies and improves scalability, security, and operational efficiency.

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By managing the entire transition process, we allow your business to focus on core operations while future-proofing your systems for lasting success.

What should I look for when choosing a legacy to future-ready innovation & migration consulting firm?

When selecting a consulting firm for legacy to future-ready innovation & migration, consider several key factors. Look for an excellent performance history in managing complex migrations and modernizations, like G & Co.’s extensive experience with enterprise-level clients across industries.

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A strong focus on agility, change management, and business continuity is essential to ensure minimal disruption. The firm should also offer customized solutions targeted to your business needs, with expertise in cloud migration, microservices, and automation.

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Finally, prioritize a firm that delivers measurable outcomes, enhancing both operational efficiency and sustained competitive advantage through future-proofing strategies.

How does an innovation & migration agency improve business performance during digital transformation?

An innovation and migration agency like G & Co. plays a critical role in enhancing business performance during digital transformation by aligning technological upgrades with strategic business objectives.

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Our approach integrates advanced technologies like cloud-native adoption, data integration, and automation, improving operational efficiency and enabling faster decision-making. We upgrade customer experience through user-centric design and continuous improvement processes, ensuring streamlined transitions and minimizing risk.

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By focusing on agile transformation, we enhance organizational responsiveness and scalability, positioning your business to capitalize on new opportunities, reduce costs, and sustain growth in an increasingly competitive landscape.

How do agencies ensure minimal disruption during legacy system migration?

Agencies like G & Co. employ several key strategies to ensure minimal disruption during legacy system migration. We start with a comprehensive assessment and roadmap, identifying potential risks and planning for contingencies.

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By using techniques like phased migration and parallel system integration, we ensure that critical business functions remain operational throughout the process. Agile methodologies and robust change management frameworks help maintain flexibility and employee engagement, minimizing resistance.

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Continuous delivery and integration practices enable smooth transitions, reducing downtime and preserving business continuity. Our proactive approach ensures a smooth migration while maintaining operational performance.

Can a consulting firm help reduce the risks of legacy system modernization?

Yes, a consulting firm like G & Co. is instrumental in reducing risks during legacy system modernization. We leverage a structured approach, starting with a detailed risk assessment and a clear migration strategy that includes contingency planning.

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By utilizing modern technologies like cloud migration, automation, and microservices architecture, we minimize operational risks such as downtime or data loss. Our change management expertise ensures a smooth transition, addressing resistance and maintaining employee engagement.

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We also implement governance frameworks and cybersecurity protocols, reducing compliance and security risks while ensuring the modernization process aligns with your business objectives.

What kind of ROI can be expected from engaging a legacy system migration agency?

Engaging a legacy system migration agency like G & Co. can deliver substantial ROI through improved operational efficiency, cost savings, and enhanced scalability. Our process modernizes outdated infrastructure, reducing technical debt and maintenance costs.

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By integrating automation and cloud-based solutions, we lower operational expenses and enable faster time-to-market for new products or services. Optimizing customer experience and enhancing data-driven decision-making fuel revenue growth.

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The ROI comes from future-proofing your organization, ensuring that your systems can scale with business growth and adapt to evolving market conditions, securing a sustainable competitive advantage.

How do agencies support scalability and flexibility during the modernization process?

Agencies like G & Co. enable scalability and flexibility during modernization by implementing composable architecture, cloud-native solutions, and microservices. We design systems that allow businesses to scale up or down as needed, seamlessly integrating new functionalities without disrupting operations.

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This ensures that as market demands evolve, your IT infrastructure can adapt without requiring costly infrastructure overhauls. By focusing on agile transformation and modular architecture, G & Co. ensures that your systems are not only modernized but also built for future growth, allowing you to pivot quickly and innovate faster in response to business needs.

How can a consulting firm help with aligning legacy migration to future business goals?

G & Co. specializes in aligning legacy migration efforts with your business goals. We begin by conducting a thorough assessment of both your current IT infrastructure and your strategic objectives.

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Our team then develops a custom modernization roadmap that balances operational efficiency with innovation, ensuring that the migration process directly supports business goals such as improving customer experience, increasing operational agility, and enabling faster product development.

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By incorporating continuous delivery and data integration strategies, we ensure your IT systems are future-proofed, flexible, and poised to achieve sustained competitive advantage.

How does a migration agency ensure data security during the migration process?

Data security is a critical focus for G & Co. during any legacy migration. We employ a multi-layered security approach, including advanced encryption, robust data governance protocols, and real-time monitoring throughout the migration process.

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Our teams ensure compliance with industry-specific regulations and security standards, mitigating risks such as data breaches or unauthorized access. We also implement rigorous testing and validation procedures, ensuring that your data remains secure at all stages of the migration.

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Whether integrating cloud environments or modernizing legacy systems, G & Co. ensures that security is prioritized alongside operational efficiency.

Global Leadership

We’re 100+ individuals from across the world driven by innovation and diverse perspectives. We craft your brands innovations for the world of tomorrow.

Adrian Garnica

President

As the President of G & Co., Adrian is a visionary leader responsible for driving growth, managing teams, and fostering client relationships. With a proven track record at McKinsey and R/GA, Adrian has successfully developed and executed strategic visions, led consultant teams, secured major clients such as Nike, Google, and Louis Vuitton, and ensured top-quality project delivery. Adrian's expertise lies in scaling, operations, and client-agency collaboration.

Kevin Sonof

VP, Strategy

Kevin serves G & Co. as VP of Strategy, bringing an accomplished strategist perspective for driving growth, delivering high-quality consulting projects, and cultivating client relationships. With expertise in market research, cross-functional collaboration, and staying abreast of industry trends, Kevin has successfully worked with renowned brands such as AT&T, Verizon, Google, Facebook, and Coca-Cola.

Jimena Robles

Head of Marketing & Experience

As the Head of Marketing & Experience at G & Co. Jimena employs her skill of spearheading enterprise creative strategies and roadmaps. She previously oversaw client engagements at Edelman and Essence.

Juan Manuel Gonzalez

Chief Executive Officer

As the CEO of G & Co., Juan is a visionary leader driving the company's strategic direction and growth. With expertise in executive leadership, business development, and relationship management, Juan has successfully developed and executed business plans, expanded the firm's market presence, and worked with renowned brands such as Saks Fifth Avenue, Levi’s, and Coca-Cola while taking the company to a worldwide presence and expanding to more than fifty employees. He has been recognized by the CFDA, ANA, Wall Street Journal, and Inc.

Estella Mahone

Chief Financial Officer

Estella is a seasoned financial leader responsible for developing strategies, ensuring compliance, and optimizing financial stability. With expertise in financial planning, analysis, and risk management, Estella collaborates cross-functionally to drive strategic decision-making and enabling client missions.

Francisco Chung

VP, Digital

Francisco is a dynamic leader driving business growth through digital innovation. With a proven track record of developing and executing digital strategies, Francisco leads teams, identifies opportunities, and delivers tailored solutions for clients. With a rich background working with brands like Apple, Sony, and General Electric, he brings extensive expertise in driving growth, optimizing operations, and fostering strong collaboration with clients. His achievements have been recognized during his tenure as Creative Technical Director at Isobar, frog, and Material.

Jeff MacBride

VP, Project Management

Jeff excels in developing and implementing effective project management strategies. With a strong track record in leading teams and collaborating cross-functionally, Jeff ensures successful project delivery, client satisfaction, and continuous improvement. Having served renowned clients and brands, Jeff's expertise in scaling operations and fostering a collaborative culture is backed by achievements at Lockheed Martin and as an adjunct professor in project management.

Shaelyn Ventrano

Senior Project Coordinator

As our Senior Project Coordinator, Shaelyn's expertise lies in coordinating project activities and ensuring seamless execution. With a background as a Cryptologic Linguist and Division Lead in the US Navy, Shaelyn brings exceptional organizational and communication skills to the team to help monitor project progress, facilitate collaboration, and maintain meticulous documentation. Clients value Shaelyn's proactive approach, timely updates, and attentive service. Her dedication to process improvement and sharing best practices showcases her commitment to excellence in project management.

Jacob Wright

VP, Growth

Jacob helps G & Co. in his capacity to drive market expansion and revenue growth through strategic initiatives. With a strong business development track record in working with renowned brands like Nespresso, MGM Resorts, Microsoft, Johnson & Johnson, and Unilever, Jacob develops comprehensive growth plans, leveraging industry best practices, analyzing key performance indicators to identifiy areas for improvement and fosters a culture of collaboration and achievement. Prior experience at leading agencies includes roles as an Account Manager, Strategist, and Director of Strategy.

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Capabilities

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Competitive & Competitor Intelligence

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Our comprehensive approach to product elevation leverages cutting-edge technologies and user-centric designs, transforming ideas into impactful solutions.

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Product & Service Design

Concepts & Prototypes

UX/UI & Design

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Product Experience Management (PXM)