2024 Elections and Brands: Business of Fashion x G & Co.

Our work with one of the industry-leading athleisure brands in Lululemon resulted in one of the most intuitive and user-friendly apps available. With Lululemon’s active and mindful aesthetic and G & Co’s product development, user experience (UX), and user interface (UI) design depth, we produced the ultimate one-stop-shop for all things athletic gear and community-generated inspiration.

Enabling the vision of one of the most recognizable and influential athletic wear brands in the world was an opportunity to design the future for consumer-driven eCommerce. We helped Nike further their direct-to-consumer efforts and double down on a consistent and streamlined shopping customer experience through design strategy in mobile app development and product development.

Arezzo&Co, one of the largest fashion companies in Latin America, reached out to G & Co. to revitalize the user experience (UX) for Schutz, a footwear brand looking to make a profound statement through its design and shopping experience. Because the ubiquity of eCommerce has permeated every corner of the globe, we sought to create a design identity for Schutz’s digital presence that is universally intuitive and enjoyable for any footwear fanatic to shop with.