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Product Design Agency & Consulting Firm

G & Co. leads the way in product design, turning complex challenges into market-leading solutions that deliver results. With our deep expertise and strategic insights, we help businesses achieve sustainable growth and exceptional outcomes.

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Product Design Agency & Consulting Firm Services

We empower our clients by providing holistic solutions that foster innovation and enhance user experiences. Our services encompass every aspect of product design and development, from strategic design innovation to in-depth user insights. Whether it is executing high-quality prototypes or refining iterations based on real user feedback, we leverage advanced design capabilities to transform complex challenges into streamlined solutions.

Design Strategy & Innovation

We believe that strong design strategies are the foundation of innovation. G & Co. creates forward-thinking strategies customized to your brand's vision. By integrating market trends and emerging technologies, we develop impactful designs that align perfectly with your business objectives.

Product Design & Development

We specialize in transforming ideas into market-ready products through a rigorous and thoughtful design and development process. Our commitment to innovation ensures that each solution meets your specifications, enhances functionality, and provides a competitive edge.

User Experience & Customer Insights

Understanding your users is at the heart of what we do. We leverage deep consumer insights and advanced user experience techniques to create engaging product interactions. By focusing on user needs and behaviors, we design intuitive experiences that foster satisfaction and loyalty.

Design Systems & Integration

Complex design ecosystems require robust solutions. We streamline these systems, ensuring smooth integration across multiple platforms. Our approach promotes consistency, scalability, and efficiency at every digital and physical touchpoint.

Brand Alignment

Your product should resonate with your brand identity. We ensure that every design reflects your brand values through strategic ecosystem integration. We work diligently to enhance coherence and market presence, making sure your design fits seamlessly with existing platforms.

Technical & Functional Design

We excel in addressing both aesthetic and practical requirements. Our expertise in technical and functional design means we create solutions that not only look exceptional but also perform reliably and efficiently across various applications.

Prototyping & Iteration

We believe in the power of iteration. We employ a robust prototyping process that allows us to refine and perfect designs swiftly. Our iterative approach enables rapid adjustments based on your feedback, ensuring that the final product meets your exact needs and market demands.

Consulting & Collaboration

Partnering with G & Co. means you gain access to our extensive consulting and collaboration expertise. We work closely with your team to deliver unique design solutions that align with your project goals, fostering innovation through collaborative engagement.

Our Impact as a Product Design Agency & Consulting Firm

We empower product design initiatives through navigating key challenges by combining a consumer-centric approach with alignment to business objectives. Through regular success check-ins, we maintain continuous alignment with your goals, proactively addressing concerns and optimizing performance. With our global presence and insights from Acumen, our proprietary research platform, we deliver data-driven strategies that enhance brand health, refine customer experiences, and provide a competitive edge in a dynamic marketplace.

Enhancing User Experience

We believe that great design starts with understanding users. Through thorough UX research and usability testing, we ensure our products are functional and engaging, leading to increased customer satisfaction, retention, and loyalty.

Accelerating Time to Market

Speed matters in today’s fast-paced environment. G & Co. streamlines the product design and development process using agile methodologies, reducing bottlenecks and enabling faster iterations. This approach allows you to bring your products to market quickly, capturing new opportunities and responding rapidly to changing market trends.

Achieving Market Differentiation

Standing out in a crowded marketplace is crucial. By focusing on consumer insights and brand alignment, we develop products that meet functional demands while strengthening your brand identity and market positioning.

Data-Driven Decision Making

Informed decisions lead to better outcomes. We leverage data from Acumen and consumer insights to guide product design choices. This ensures your designs are aligned with market demands and user preferences, empowering you to make strategic decisions that enhance market relevance and success.

Supporting Sustainable Growth

We understand that growth must be sustainable. By integrating future strategies and sustainable design principles, we ensure your products remain adaptable, competitive, and aligned with future business goals.

Maximizing Cost Efficiency

We are committed to helping you achieve cost efficiency. Through iterative testing and strategic design choices, we help you reduce resource use while maintaining high-quality outcomes, ultimately leading to improved profitability and operational efficiency.

Testimonials

Aaron Bellack
Manager, Marketplace Operations
Saks Fifth Avenue

"G & Co. is a dynamic, resourceful, and engaging team that can dive in, collaborate across teams, and deliver actionable insights. I would recommend them for any company that requires strategic thinking and leadership."

Alexandra Reed
Director, Digital Marketing EMEA
Nike

"Upon reviewing multiple alternatives, our selection fell on G & Co., - a choice that has been absolutely precise from the very start. This collaboration has brought forth immense value and positivity for Nike, making it an exceptionally gratifying endeavor."

Akio Tanaka
Senior Director, Digital Transformation
Toyota

"G & Co.'s team exemplifies strategic expertise and fearless innovation. Their commitment to solving complex problems is commendable."

Patricia Miller
Senior Director, Customer Experience
Enterprise Airline

"G & Co. is a blend of passion, collaboration, and unmatched digital expertise, always exceeding our business expectations."

$10
Billion

Robust strategy delivered to meet revenue goal by 2027.

102
+

Million people reached after implementation of user experience design.

162
%

Increase in online direct-to-consumer conversion.

100
+

Delivers & consumers benchmarked across the United States for a 3-month survey.

2
Months

Created a full-scale, responsive UX/UI design for desktop, mobile, and tablet.

1
Million

Downloads of the Toyota app for convenient, vehicle management.

3
Months

Re-design accomplished

478
%

Increase in campaign reach with new market targeting

2
Months

Mobile app design accomplished from start to finish

23
Million

Average monthly insights report downloads

$10
Billion

Robust strategy delivered to meet revenue goal by 2027.

102
+

Million people reached after implementation of user experience design.

162
%

Increase in online direct-to-consumer conversion.

100
+

Delivers & consumers benchmarked across the United States for a 3-month survey.

2
Months

Created a full-scale, responsive UX/UI design for desktop, mobile, and tablet.

1
Million

Downloads of the Toyota app for convenient, vehicle management.

3
Months

Re-design accomplished

478
%

Increase in campaign reach with new market targeting

2
Months

Mobile app design accomplished from start to finish

23
Million

Average monthly insights report downloads

Our Expertise as a Product Design Agency & Consulting Firm

Our extensive expertise in the product design industry is built on years of collaboration with top global brands like Nike, Saks Fifth Avenue, and Levi’s. With a team of over 100 strategists and specialists, we bring deep knowledge across various industries, enabling us to deliver high-quality, results-driven design solutions customized to your needs and aligned with market trends.

Proven Global Expertise

Our proven global expertise allows us to deliver unparalleled product design solutions. With offices in key markets, including New York, Shanghai, and Paris, we possess a deep understanding of diverse markets, ensuring that our designs are innovative and culturally relevant for clients around the world.

Consumer-Driven Innovation

Consumer-driven innovation lies at the heart of our design philosophy. We utilize innovative research and real-time feedback to create products that resonate deeply with users, ensuring that each design not only meets but exceeds consumer expectations, fueling market success.

End-to-End Solutions

We provide comprehensive end-to-end solutions, managing every stage of the product design process. From initial research and concept development to final implementation and market launch, our integrated approach guarantees a smooth and efficient path to delivering impactful, high-quality products.

Data-Powered Design Strategies

Data informs our design decisions. We leverage insights from our Acumen platform to craft targeted, data-driven designs that align with user needs. This approach optimizes product performance and enhances market relevance, ensuring your success.

Agile, Scalable Processes

Flexibility is key in today’s fast-paced environment. We employ agile, scalable processes that adapt quickly to changing project requirements. Our methodologies allow for efficient scaling according to your needs, ensuring rapid iterations and timely delivery of high-impact, market-ready products.

Real Estate & Accommodation

We excel in designing exceptional living spaces that redefine modern living. Whether it’s a stunning penthouse, a contemporary condominium, or a family home, our designs enhance comfort, functionality, and style, setting new benchmarks in the real estate market.

Automotive & Transportation

We bring a forward-thinking approach to the automotive and transportation sectors. Specializing in inventive vehicles, components, and aviation products, our designs blend innovation with functionality to refine the user experience and boost industry advancement.

Fashion & Apparel

G & Co. is shaping the future of fashion and apparel with our design expertise. From haute couture to contemporary styles, jewelry, and watches, we create visually compelling and trendsetting products that resonate with the latest industry standards and consumer desires.

Beauty & Personal Care

In the beauty and personal care sector, we craft standout experiences for cosmetics and makeup products. Our focus on enhancing user experience and brand identity results in packaging and product designs that captivate consumers and stand out on retail shelves.

Food & Beverage

We design memorable experiences in the food and beverage industry. Whether for restaurants, packaged goods, beverages, or dining concepts, our designs enhance brand presence and create compelling experiences that resonate with a wide range of consumers.

Travel & Hospitality

For the travel and hospitality sector, G & Co. creates exceptional designs for hotels, resorts, and travel services. Our work enhances guest experiences and operational efficiency, ensuring that every aspect of travel is both luxurious and memorable.

Home Goods & Interior Design

We help brands in the home goods and interior design industry craft impactful, stylish experiences. By focusing on brand identity, product design, and user experience, we create solutions that enhance living spaces and resonate with a wide range of consumers, from functional home products to lifestyle-driven designs.

Health & Wellness

In the health and wellness sector, we collaborate with brands across a variety of segments, from fitness centers and wellness retreats to personal care products. By combining functionality with aesthetics, we ensure every design element supports a positive, rejuvenating experience that resonates with consumers and strengthens brand identity.

Consumer Goods

G & Co. drives innovation in consumer goods by designing impactful solutions for packaged goods and retail products. Our approach combines market insights with creative design to enhance product appeal and functionality, ensuring success in the competitive consumer goods market.

Leisure & Experiences

For leisure and experiences, we design engaging products and environments that enhance sports and recreational activities. Our goal is to create immersive and enjoyable experiences that capture the essence of leisure, making every interaction memorable and satisfying.

Financial & Clientele

We provide personalized design solutions for the financial and wealth management sectors, working with a diverse range of clients, from banks and investment firms to fintech startups. Whether for traditional financial institutions or innovative digital platforms, we create impactful, functional designs that foster trust and strengthen client relationships in the ever-evolving financial landscape.

FAQs

What are the benefits of hiring a product design agency?

Hiring a product design agency like G & Co. offers numerous advantages. 

Firstly, we bring specialized expertise and a strategic approach to design, which can significantly enhance the quality and functionality of your products. We leverage advanced tools and methodologies to ensure that the design is not only innovative but also aligned with market trends and consumer expectations. 

We streamline the design process, providing access to top talent and resources that might be unavailable in-house. This leads to more efficient product development cycles and accelerates time-to-market. 

By partnering with a design agency like G & Co., you also gain valuable insights from a fresh, objective perspective, which can fuel innovation and differentiation in your product offerings.

How can a product design agency improve my product's user experience?

A product design agency like G & Co. plays a crucial role in enhancing user experience (UX) by applying human-centered design principles. We begin with in-depth research to understand user needs, behaviors, and pain points. 

This research informs the design process, ensuring that every aspect of the product is designed to meet user expectations. Techniques such as usability testing, wireframing, and iterative design are employed to refine and enhance the user interface (UI) and overall experience. 

By focusing on intuitive design and interactions, G & Co. ensures that the product not only meets but exceeds user expectations, resulting in higher satisfaction and engagement.

What role does a product design agency play in accelerating time to market?

A product design agency like G & Co. accelerates time to market by streamlining and optimizing the product development process. 

We utilize agile design methodologies to ensure rapid iteration and responsiveness to feedback, which reduces the time required for design and development. Advanced tools and technologies, such as rapid prototyping and digital design platforms, are employed to speed up the creation and testing of design concepts. 

By managing the design process efficiently and coordinating with other stakeholders, G & Co. helps to minimize delays and ensures that products are launched on schedule, giving your business a competitive edge in the market.

How does a product design agency help in differentiating my product in the market?

A product design agency like G & Co. differentiates your product in the market by leveraging innovative design strategies and in-depth market analysis. 

We conduct comprehensive research to understand market trends, consumer preferences, and competitive landscapes. This insight drives the creation of unique design elements that set your product apart from competitors. 

By focusing on aspects such as product aesthetics, functionality, and usability, G & Co. ensures that your product offers distinct advantages and resonates with target audiences. 

Our expertise in integrating brand alignment and advanced design techniques helps create a product that stands out and captures market attention.

What expertise should I look for in a top product design agency?

When selecting a top product design agency, look for a firm like G & Co. that demonstrates a combination of strategic expertise and technical proficiency. Key attributes include a strong reputation of successful projects, a deep understanding of various industries, and expertise in areas such as user experience (UX) design, product prototyping, and data-driven design. 

Assess our ability to integrate design strategy with business objectives and our proficiency in utilizing advanced design tools and methodologies. 

A strong portfolio showcasing innovative and impactful designs, along with a global perspective and collaborative approach, are also critical indicators of a leading product design agency.

How can a product design agency use data to achieve better design decisions?

A product design agency like G & Co. harnesses data to inform and refine design decisions through a structured approach. 

We leverage analytics tools and consumer insights to gather data on user behaviors, preferences, and market trends. This data is then analyzed to identify patterns and opportunities for improvement. 

By integrating data-driven insights into the design process, G & Co. ensures that design decisions are grounded in empirical evidence rather than assumptions. This approach enhances the relevance and effectiveness of the product, leading to more informed decision-making and improved outcomes. 

We employ iterative design practices, using real-time feedback and performance metrics to continuously improve and enhance the product.

What are the advantages of choosing an agency with global experience in product design?

Choosing a product design agency with global experience, such as G & Co., offers several advantages. 

Our international presence provides access to diverse market insights and a broad understanding of global trends and consumer behaviors. This global perspective ensures that your product design is not only locally relevant but also resonates with international audiences. 

G & Co.’s experience across various markets enables us to apply best practices and innovative solutions from around the world, enhancing the overall quality and competitiveness of your product. 

Our ability to navigate different cultural and regulatory environments also ensures a smoother design process and successful product launch across global markets.

How do product design agencies ensure their designs align with current market trends?

Product design agencies like G & Co. ensure their designs align with current market trends through a multi-faceted approach. 

First, we conduct comprehensive market research and competitive analysis to identify emerging trends and consumer preferences. This research involves analyzing industry reports, consumer behavior data, and competitive benchmarks to stay abreast of shifts in the market landscape.

G & Co. also employs data-driven insights and trend forecasting tools to anticipate future trends, ensuring that our designs not only meet current demands but also anticipate future market needs. We continuously monitor industry developments and integrate real-time feedback into their design process. 

By combining these strategies, we ensure that our design solutions are both relevant and forward-thinking, providing clients with a competitive edge in the market.

What should I expect from the end-to-end services of a product design agency?

From a product design agency like G & Co., you can expect a comprehensive suite of end-to-end services that covers every phase of the product development lifecycle. 

This typically includes initial concept development, where the agency collaborates with you to define product goals and objectives. The design phase follows, involving wireframing, prototyping, and iterative design to refine the product concept based on feedback and testing.

G & Co. also provides support during the implementation phase, ensuring that designs are translated effectively into production-ready solutions. Our services extend to market launch and post-launch support, including usability testing, performance evaluation, and continuous improvement. 

By offering a full spectrum of services, G & Co. ensures a cohesive process from ideation to market entry, optimizing the overall product development experience.

How can a product design agency contribute to my company's sustainable design goals?

A product design agency like G & Co. contributes to sustainable design goals by integrating environmentally friendly practices and materials throughout the design process. 

We focus on developing sustainable product strategies that reduce environmental impact while maintaining product performance and appeal.

G & Co. employs lifecycle assessment tools to evaluate the environmental impact of different design options, ensuring that the final product minimizes waste, energy consumption, and resource depletion. 

We also prioritize the use of recyclable and biodegradable materials, as well as energy-efficient manufacturing processes. 

By incorporating these principles into our design strategy, we help companies achieve their sustainability objectives while enhancing the overall environmental footprint of their products.

Global Leadership

We’re 100+ individuals from across the world driven by innovation and diverse perspectives. We craft your brands innovations for the world of tomorrow.

Adrian Garnica
President
As the President of G & Co., Adrian is a visionary leader responsible for driving growth, managing teams, and fostering client relationships. With a proven track record at McKinsey and R/GA, Adrian has successfully developed and executed strategic visions, led consultant teams, secured major clients such as Nike, Google, and Louis Vuitton, and ensured top-quality project delivery. Adrian's expertise lies in scaling, operations, and client-agency collaboration.
Kevin Sonof
VP, Strategy
Kevin serves G & Co. as VP of Strategy, bringing an accomplished strategist perspective for driving growth, delivering high-quality consulting projects, and cultivating client relationships. With expertise in market research, cross-functional collaboration, and staying abreast of industry trends, Kevin has successfully worked with renowned brands such as AT&T, Verizon, Google, Facebook, and Coca-Cola.
Jimena Robles
Head of Marketing & Experience
As the Head of Marketing & Experience at G & Co. Jimena employs her skill of spearheading enterprise creative strategies and roadmaps. She previously oversaw client engagements at Edelman and Essence.
Juan Manuel Gonzalez
Chief Executive Officer
As the CEO of G & Co., Juan is a visionary leader driving the company's strategic direction and growth. With expertise in executive leadership, business development, and relationship management, Juan has successfully developed and executed business plans, expanded the firm's market presence, and worked with renowned brands such as Saks Fifth Avenue, Levi’s, and Coca-Cola while taking the company to a worldwide presence and expanding to more than fifty employees. He has been recognized by the CFDA, ANA, Wall Street Journal, and Inc.
Estella Mahone
Chief Financial Officer
Estella is a seasoned financial leader responsible for developing strategies, ensuring compliance, and optimizing financial stability. With expertise in financial planning, analysis, and risk management, Estella collaborates cross-functionally to drive strategic decision-making and enabling client missions.
Francisco Chung
VP, Digital
Francisco is a dynamic leader driving business growth through digital innovation. With a proven track record of developing and executing digital strategies, Francisco leads teams, identifies opportunities, and delivers tailored solutions for clients. With a rich background working with brands like Apple, Sony, and General Electric, he brings extensive expertise in driving growth, optimizing operations, and fostering strong collaboration with clients. His achievements have been recognized during his tenure as Creative Technical Director at Isobar, frog, and Material.
Jeff MacBride
VP, Project Management
Jeff excels in developing and implementing effective project management strategies. With a strong track record in leading teams and collaborating cross-functionally, Jeff ensures successful project delivery, client satisfaction, and continuous improvement. Having served renowned clients and brands, Jeff's expertise in scaling operations and fostering a collaborative culture is backed by achievements at Lockheed Martin and as an adjunct professor in project management.
Shaelyn Ventrano
Senior Project Coordinator
As our Senior Project Coordinator, Shaelyn's expertise lies in coordinating project activities and ensuring seamless execution. With a background as a Cryptologic Linguist and Division Lead in the US Navy, Shaelyn brings exceptional organizational and communication skills to the team to help monitor project progress, facilitate collaboration, and maintain meticulous documentation. Clients value Shaelyn's proactive approach, timely updates, and attentive service. Her dedication to process improvement and sharing best practices showcases her commitment to excellence in project management.
Jacob Wright
VP, Growth
Jacob helps G & Co. in his capacity to drive market expansion and revenue growth through strategic initiatives. With a strong business development track record in working with renowned brands like Nespresso, MGM Resorts, Microsoft, Johnson & Johnson, and Unilever, Jacob develops comprehensive growth plans, leveraging industry best practices, analyzing key performance indicators to identifiy areas for improvement and fosters a culture of collaboration and achievement. Prior experience at leading agencies includes roles as an Account Manager, Strategist, and Director of Strategy.

Capabilities

1/5

Brand Intelligence

We blend advanced analytics with strategic expertise to provide a comprehensive view of your market and competition.

Product Elevation

Our comprehensive approach to product elevation leverages cutting-edge technologies and user-centric designs, transforming ideas into impactful solutions.

Commerce Excellence

Our expertise in commerce acceleration lies in blending strategy with technology to create cohesive, impactful solutions.

Enterprise Transformation

We bring a holistic perspective to enterprise transformation, combining digital expertise with strategic insights to reimagine business processes.

AI & Data Evolution

We specialize in the seamless integration of AI and data strategies, ensuring that every implementation is tailored to meet specific business needs.

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