Experience Strategy Agency

Empowering brands in the experience strategy landscape means delivering customized, data-driven solutions that enhance customer engagement and fuel business growth. By harnessing expertise in customer journey mapping, omnichannel experiences, and digital transformation, we help brands adapt to evolving market demands. Our focus is on optimizing customer interactions and differentiating through innovation, ensuring that strategies are not only customer-centric but also sustainable.

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Experience Strategy Agency Services

Deep Audience Insights

Understanding customers is at the heart of crafting exceptional experiences. By tapping into rich audience insights, we reveal the behaviors, preferences, and motivations that boost engagement. Analyzing both demographic and psychographic data allows for the development of actionable strategies that align business objectives with customer needs, creating personalized experiences that resonate.

Behavioral Science in Action

Behavioral science provides powerful insights that refine decision-making and upgrade customer experiences. By understanding the psychological drivers behind behavior, we develop strategies that foster loyalty and strengthen brand alignment with shifting market dynamics. Our science-driven methods help create meaningful connections and boost more effective engagement.

Customer Journey Mapping

Our thorough customer journey mapping approach identifies critical touchpoints and resolves pain points across the user experience. By streamlining processes and optimizing interactions, we help brands deliver seamless, end-to-end experiences. Aligning customer journeys with business goals allows us to enhance engagement and set new standards for satisfaction.

Innovation Roadmap

Innovation is essential for differentiation in today’s competitive market. Our innovation roadmaps guide businesses in identifying and prioritizing opportunities for growth. By aligning emerging trends with strategic goals, brands can focus on initiatives that deliver future value and establish a strong competitive advantage.

Digital Transformation

In a world of rapid technological evolution, adapting to change is vital. We facilitate digital transformation by helping brands embrace new technologies and evolving customer expectations. Through unique strategies and data-driven insights, we support the modernization of operations, improving customer interactions and achieving sustainable, tech-enabled growth.

Human-Centered Design

Creating solutions that put user needs at the forefront is essential for impactful design. Our human-centered design methodology emphasizes empathy and usability, empowering clients to craft products and services that genuinely connect with their audiences. By prioritizing user-focused innovation, we help foster stronger engagement and upgrade the customer experience to new levels.

Experience Design

Experience design is all about smooth and intuitive interactions. Our team specializes in creating user experiences that align with brand goals and customer expectations. By ensuring that every touchpoint adds value, we create meaningful, differentiated experiences that foster loyalty and enhance business performance.

Omnichannel Experience

In today’s interconnected marketplace, optimizing omnichannel experiences is vital. We create unified consistency across digital and physical touchpoints, ensuring integrated interactions that nurture customer satisfaction, deepen engagement, and boost conversions. Our comprehensive strategies ensure customers experience a smooth journey, regardless of how or where they interact with your brand.

Work

Lululemon

Our work with one of the industry-leading athleisure brands in Lululemon resulted in one of the most intuitive and user-friendly apps available. With Lululemon’s active and mindful aesthetic and G & Co’s product development, user experience (UX), and user interface (UI) design depth, we produced the ultimate one-stop-shop for all things athletic gear and community-generated inspiration.

Nike

Enabling the vision of one of the most recognizable and influential athletic wear brands in the world was an opportunity to design the future for consumer-driven eCommerce. We helped Nike further their direct-to-consumer efforts and double down on a consistent and streamlined shopping customer experience through design strategy in mobile app development and product development.

Schutz

Arezzo&Co, one of the largest fashion companies in Latin America, reached out to G & Co. to revitalize the user experience (UX) for Schutz, a footwear brand looking to make a profound statement through its design and shopping experience. Because the ubiquity of eCommerce has permeated every corner of the globe, we sought to create a design identity for Schutz’s digital presence that is universally intuitive and enjoyable for any footwear fanatic to shop with.

Marriott Bonvoy

G & Co. was tapped by Marriott to rejuvenate its digital landscape amidst the pandemic-induced shift in travel behaviors.

Our Impact as an Experience Strategy Agency

Thriving in today’s dynamic marketplace demands a dual focus on consumers and business objectives. With insights from our Acumen research platform, we equip brands to deeply understand market trends and consumer sentiments. These insights guide informed decisions, while our regular success check-ins keep strategies aligned with your goals. Our proactive approach ensures challenges are addressed directly, optimizing strategies that elevate customer experiences, deliver measurable growth, and sharpen your competitive edge.

Differentiate in a Crowd

Differentiation forms the foundation of meaningful brand connections. By aligning actionable customer insights with business goals, we craft unique value propositions that resonate deeply with target audiences, creating a distinctive market presence that enables brands to connect authentically and foster long-term loyalty.

Personalization that Resonates

Modern consumers demand experiences targeted to their needs. Using data-driven insights and behavioral science, we transform customer interactions into opportunities for connection. By meeting individual expectations at every touchpoint, brands can enhance engagement, increase satisfaction, and boost measurable conversions—all while fostering stronger, more meaningful relationships.

Enhanced Emotional Connection

Strong emotional connections cultivate loyalty and lifetime value. Through emotional design principles, we create experiences that resonate on a human level. By helping brands cultivate meaningful interactions, we foster relationships that go beyond transactions, ensuring customers stay connected over time.

Unified Omnichannel Integration

Customers today interact with brands across multiple platforms. Ensuring these interactions feel smooth is essential. We create strategies that integrate digital and physical touchpoints into cohesive journeys, delivering a consistent, connected experience that boosts satisfaction, drives engagement, and strengthens brand perception.

Streamlined Digital Transformation

To remain competitive in a fast-changing digital landscape, businesses must align technology investments with customer expectations. We guide clients through digital transformations that modernize operations and create exceptional customer interactions. Scalable strategies ensure brands can adapt to change while maintaining a focus on long-term growth.

Cultivating Customer Loyalty

Customer retention is a business imperative. Mapping customer journeys with precision and addressing pain points allows brands to deliver seamless, personalized experiences that foster repeat engagement. By focusing on creating meaningful connections at every touchpoint, brands can reduce churn, deepen relationships, and cultivate loyalty that endures.

Testimonials

Aaron Bellack

Manager, Marketplace Operations
Saks Fifth Avenue

"G & Co. is a dynamic, resourceful, and engaging team that can dive in, collaborate across teams, and deliver actionable insights. I would recommend them for any company that requires strategic thinking and leadership."

Alexandra Reed

Director, Digital Marketing EMEA
Nike

"Upon reviewing multiple alternatives, our selection fell on G & Co., - a choice that has been absolutely precise from the very start. This collaboration has brought forth immense value and positivity for Nike, making it an exceptionally gratifying endeavor."

Akio Tanaka

Senior Director, Digital Transformation
Toyota

"G & Co.'s team exemplifies strategic expertise and fearless innovation. Their commitment to solving complex problems is commendable."

Patricia Miller

Senior Director, Customer Experience
Enterprise Airline

"G & Co. is a blend of passion, collaboration, and unmatched digital expertise, always exceeding our business expectations."

$10

Billion

Robust strategy delivered to meet revenue goal by 2027.

102

Million people reached after implementation of user experience design.

162

Increase in online direct-to-consumer conversion.

100

Delivers & consumers benchmarked across the United States for a 3-month survey.

Months

Created a full-scale, responsive UX/UI design for desktop, mobile, and tablet.

Million

Downloads of the Toyota app for convenient, vehicle management.

Months

Re-design accomplished

478

Increase in campaign reach with new market targeting

Months

Mobile app design accomplished from start to finish

Million

Average monthly insights report downloads

$10

Billion

Robust strategy delivered to meet revenue goal by 2027.

102

Million people reached after implementation of user experience design.

162

Increase in online direct-to-consumer conversion.

100

Delivers & consumers benchmarked across the United States for a 3-month survey.

Months

Created a full-scale, responsive UX/UI design for desktop, mobile, and tablet.

Million

Downloads of the Toyota app for convenient, vehicle management.

Months

Re-design accomplished

478

Increase in campaign reach with new market targeting

Months

Mobile app design accomplished from start to finish

Million

Average monthly insights report downloads

Our Expertise as an Experience Strategy Agency

With a track record of working alongside leading brands like Nike, Saks Fifth Avenue, Marriott, and Levi’s, G & Co. is dedicated to crafting innovative, customer-centered experiences across the retail, fashion, and consumer goods sectors. Our diverse team of over 100 strategists combines industry insights with proven methodologies to deliver impactful, client-focused solutions that foster measurable growth and success.

Deep Industry Knowledge

Proven expertise across diverse sectors, including retail, fashion, and luxury, empowers clients to navigate complex market dynamics. By leveraging extensive experience with top brands, G & Co. develops effective strategies that enhance customer experiences and strengthen brand positioning in competitive landscapes.

Behavioral Science Expertise

Understanding customer motivations is essential for creating compelling experiences. G & Co. leverages behavioral science to shape strategies that resonate deeply with target audiences. By tapping into these insights, we design experiences that nurture higher engagement, foster loyalty, and boost conversion rates across industries.

Global Presence, Local Insight

Our global market reach allows for effective support in expanding your brand’s footprint across borders. By gathering diverse consumer insights, we ensure that strategies are culturally relevant and resonate with audiences worldwide, fostering sustainable growth and competitive advantage.

Customized Client Solutions

Customization drives everything we do. We deliver solutions targeted to your specific business objectives and customer needs. By aligning strategy with these factors, brands can strengthen their market position, achieve measurable results, and create memorable experiences that build lasting customer loyalty.

Innovative Design Thinking

Innovative design thinking powers exceptional experiences. G & Co. uses creative problem-solving techniques that inspire brands to explore new ideas and approaches. The result is unique solutions that address customer pain points and help brands stand out in competitive markets.

Comprehensive Service Delivery

G & Co. offers end-to-end service delivery to ensure a smooth experience from strategy development to execution. Our holistic approach encompasses every aspect of the customer journey, enabling brands to implement solutions that enhance engagement and achieve business results effectively.

Real Estate & Accommodation

Elevating experiences in real estate, our team crafts compelling marketing strategies that speak directly to discerning buyers. By highlighting unique property features and personalized service, we help clients stand out in a competitive market.

Automotive & Transportation

In the automotive and transportation industries, we focus on creating engaging customer experiences that enhance interactions at every touchpoint. By ensuring exceptional service, brands can build loyalty and foster repeat business.

Fashion & Apparel

Working alongside designers and brands of all kinds, we craft distinctive experiences that highlight the unique appeal of haute couture, exquisite jewelry, and other creative expressions. By aligning brand storytelling with customer aspirations, we foster emotional connections that resonate on a deeper level.

Beauty & Personal Care

With an emphasis on personalization, we help beauty and personal care brands cultivate lasting loyalty. Our strategies ensure that every product experience speaks to consumers' desires, boosting engagement and fostering satisfaction.

Food & Beverage

In the food and beverage sector, we craft unique strategies that emphasize quality and craftsmanship. By telling authentic stories, we help brands foster lasting loyalty and stand out in a crowded marketplace.

Travel & Hospitality

For the travel and hospitality industries, we design exceptional experiences that leave a lasting impression on guests. Our strategies ensure that hotels and resorts provide memorable offerings, attracting discerning travelers time and time again.

Home Goods & Interior Design

In home goods and interior design, we develop strategies that captivate homeowners and design enthusiasts alike. By creating engaging customer experiences, we boost sales in this highly competitive market.

Health & Wellness

We assist health and wellness brands in crafting experiences that prioritize well-being and customer engagement. By focusing on holistic approaches, brands can thrive in an industry that values authenticity and connection.

Consumer Goods

Leveraging deep insights in retail and consumer packaged goods, we enhance customer experiences that foster brand loyalty. Our approach adapts to the rapidly evolving landscape, ensuring clients stay ahead of the curve.

Leisure & Experiences

In the leisure and experiences sector, we partner with brands to create memorable activities that resonate with consumers. By designing engaging experiences, we foster lasting loyalty and enhance satisfaction.

Financial & Clientele

We specialize in crafting personalized experiences that build trust and foster lasting relationships. By deeply understanding the unique needs of each audience, we help brands create impactful connections that fuel business success across various sectors, including financial services and beyond. This approach enables brands to enhance customer loyalty and achieve measurable growth.

FAQs

What is an experience strategy agency, and how can it benefit my business?

An experience strategy agency focuses on creating and optimizing customer interactions across various touchpoints to enhance overall brand experience. By integrating insights from behavioral science, user research, and market analysis, these agencies design strategies that align customer needs with business objectives.

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Partnering with an experience strategy agency can significantly benefit your business by increasing customer loyalty, improving brand perception, and boosting revenue growth.

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By adopting a consumer-centric approach, G & Co. helps organizations navigate the complexities of modern customer expectations, ensuring that every interaction resonates and fosters lasting relationships.

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How can an experience strategy agency improve customer engagement and satisfaction?

An experience strategy agency enhances customer engagement and satisfaction by developing strategies that prioritize user needs and preferences.

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G & Co. employs methodologies such as customer journey mapping and user persona development to gain deep insights into customer behavior. This data-driven approach allows us to create personalized experiences that resonate with customers on an emotional level.

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By utilizing tools like audience segmentation and engagement strategy development, we ensure that each touchpoint along the customer journey is optimized for maximum impact, leading to increased satisfaction, loyalty, and advocacy for your brand.

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What services do experience strategy agencies typically offer?

Experience strategy agencies offer a comprehensive suite of services designed to enhance customer interactions and improve brand experiences. G & Co. focuses on a customer-centric approach that encompasses various aspects of experience design. Our services include customer journey mapping, which helps identify key touchpoints and areas for improvement in the customer experience.

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We conduct audience insights and segmentation to understand target demographics better, enabling us to tailor strategies effectively. Additionally, our expertise in service design and blueprinting allows us to structure and boost service offerings, enhancing both delivery and overall experience. We also provide digital transformation consulting, guiding organizations through technology-driven changes that enhance customer interactions.

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By aligning brand messaging and design, we ensure cohesive experiences across channels, while usability testing and research validate design concepts and user satisfaction. With a focus on omnichannel strategies, we create cohesive experiences that resonate with customers, empowering businesses to thrive in a competitive marketplace.

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How does partnering with an experience strategy agency enhance brand differentiation?

Partnering with an experience strategy agency like G & Co. enables your brand to stand out in an increasingly crowded marketplace. We help you articulate a unique value proposition through targeted brand alignment strategies that resonate with your audience.

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By leveraging data-driven insights, we create customized experiences that reflect your brand’s identity while addressing customer needs. Our expertise in emotional design ensures that every interaction fosters a strong connection with your customers, enhancing brand loyalty and recognition.

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This differentiation translates into a competitive advantage, positioning your brand as a leader in your industry.

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What metrics should I use to measure the success of an experience strategy agency?

Measuring the success of an experience strategy agency requires a balanced approach that incorporates both qualitative and quantitative metrics. Key performance indicators (KPIs) play a vital role in assessing the effectiveness of the strategies implemented. Metrics such as Customer Satisfaction Score (CSAT) provide immediate feedback on customer experiences with products or services, while the Net Promoter Score (NPS) gauges customer loyalty and willingness to recommend your brand.

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Monitoring Customer Lifetime Value (CLV) helps estimate the total revenue generated from each customer over their relationship with your brand. Understanding the churn rate— the percentage of customers lost over a specific period— is equally important in assessing retention efforts. Engagement metrics, such as time spent on digital platforms, click-through rates, and conversion rates, offer insights into user interactions.

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Usability testing results can identify areas for improvement in design and functionality. By closely tracking these metrics, G & Co. empowers clients to evaluate the success of implemented strategies and make informed adjustments to maximize their impact.

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How can an experience strategy agency help streamline digital transformation?

An experience strategy agency plays a crucial role in streamlining digital transformation by providing strategic guidance and useful insights. G & Co. assesses your current digital landscape and identify opportunities for improvement through the lens of user experience.

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Our team employs data-driven design and customer journey mapping to ensure that digital initiatives align with customer needs. We facilitate the integration of innovative technologies, enabling cohesive interactions across digital platforms.

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By focusing on customer-centric solutions, we help your organization navigate the complexities of digital transformation, enhancing operational efficiency and customer satisfaction.

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What is the role of data and analytics in experience strategy consulting?

Data and analytics serve as the backbone of effective experience strategy consulting. G & Co. harnesses data to facilitate decision-making and upgrade customer experiences. By utilizing advanced analytics tools, we gain insights into customer behavior, preferences, and trends.

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This information informs our approach to audience segmentation, personalization, and engagement strategies, ensuring that every touchpoint is designed to meet customer expectations. Moreover, data analytics allows us to measure the effectiveness of implemented strategies, enabling continuous improvement and alignment with business goals.

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Leveraging data transforms insights into impactful actions that enhance overall customer experiences.

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How can experience strategy agencies help with omnichannel customer experiences?

Experience strategy agencies like G & Co. are pivotal in creating and optimizing omnichannel customer experiences. We help businesses understand the importance of providing cohesive interactions across multiple touchpoints, whether online or offline.

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Our approach involves thorough customer journey mapping to identify pain points and opportunities for improvement in each channel. By integrating insights from behavioral science and customer research, we design personalized experiences that resonate with customers, regardless of the channel they choose.

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G & Co. also emphasizes the importance of consistency in messaging and branding across all platforms, ensuring that customers enjoy a cohesive experience that fosters loyalty and trust.

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What industries benefit most from experience strategy agencies?

Experience strategy agencies have the potential to benefit a wide array of industries, but sectors such as retail, hospitality, finance, healthcare, and technology stand out as particularly advantageous. In retail, agencies like G & Co. help businesses enhance brand experience and customer engagement, fostering loyalty through unique shopping experiences.

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The hospitality industry benefits from optimizing guest experiences, ensuring unified interactions across multiple channels to enhance satisfaction and repeat business. Similarly, in finance, effective experience strategies can transform client interactions, enabling personalized service that resonates with high-net-worth individuals.

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G & Co. applies its expertise in behavioral science and customer journey mapping to create value in these industries, ultimately improving brand performance and customer retention.

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How do experience strategy agencies tailor solutions to specific business needs?

Experience strategy agencies excel at delivering custom solutions by adopting a deep understanding of their clients' unique business contexts and goals. G & Co. begins with comprehensive assessments, employing methodologies such as stakeholder alignment and ethnographic research to gather insights into client needs.

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This foundational understanding allows us to craft customized strategies that address specific challenges and objectives. We integrate data-driven design and market research to align our solutions with industry trends and customer expectations.

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Our collaborative approach ensures that clients are involved in the process, fostering a sense of ownership and ensuring that the strategies developed are both actionable and aligned with their business goals.

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Global Leadership

We’re 100+ individuals from across the world driven by innovation and diverse perspectives. We craft your brands innovations for the world of tomorrow.

Adrian Garnica

President

As the President of G & Co., Adrian is a visionary leader responsible for driving growth, managing teams, and fostering client relationships. With a proven track record at McKinsey and R/GA, Adrian has successfully developed and executed strategic visions, led consultant teams, secured major clients such as Nike, Google, and Louis Vuitton, and ensured top-quality project delivery. Adrian's expertise lies in scaling, operations, and client-agency collaboration.

Kevin Sonof

VP, Strategy

Kevin serves G & Co. as VP of Strategy, bringing an accomplished strategist perspective for driving growth, delivering high-quality consulting projects, and cultivating client relationships. With expertise in market research, cross-functional collaboration, and staying abreast of industry trends, Kevin has successfully worked with renowned brands such as AT&T, Verizon, Google, Facebook, and Coca-Cola.

Jimena Robles

Head of Marketing & Experience

As the Head of Marketing & Experience at G & Co. Jimena employs her skill of spearheading enterprise creative strategies and roadmaps. She previously oversaw client engagements at Edelman and Essence.

Juan Manuel Gonzalez

Chief Executive Officer

As the CEO of G & Co., Juan is a visionary leader driving the company's strategic direction and growth. With expertise in executive leadership, business development, and relationship management, Juan has successfully developed and executed business plans, expanded the firm's market presence, and worked with renowned brands such as Saks Fifth Avenue, Levi’s, and Coca-Cola while taking the company to a worldwide presence and expanding to more than fifty employees. He has been recognized by the CFDA, ANA, Wall Street Journal, and Inc.

Estella Mahone

Chief Financial Officer

Estella is a seasoned financial leader responsible for developing strategies, ensuring compliance, and optimizing financial stability. With expertise in financial planning, analysis, and risk management, Estella collaborates cross-functionally to drive strategic decision-making and enabling client missions.

Francisco Chung

VP, Digital

Francisco is a dynamic leader driving business growth through digital innovation. With a proven track record of developing and executing digital strategies, Francisco leads teams, identifies opportunities, and delivers tailored solutions for clients. With a rich background working with brands like Apple, Sony, and General Electric, he brings extensive expertise in driving growth, optimizing operations, and fostering strong collaboration with clients. His achievements have been recognized during his tenure as Creative Technical Director at Isobar, frog, and Material.

Jeff MacBride

VP, Project Management

Jeff excels in developing and implementing effective project management strategies. With a strong track record in leading teams and collaborating cross-functionally, Jeff ensures successful project delivery, client satisfaction, and continuous improvement. Having served renowned clients and brands, Jeff's expertise in scaling operations and fostering a collaborative culture is backed by achievements at Lockheed Martin and as an adjunct professor in project management.

Shaelyn Ventrano

Senior Project Coordinator

As our Senior Project Coordinator, Shaelyn's expertise lies in coordinating project activities and ensuring seamless execution. With a background as a Cryptologic Linguist and Division Lead in the US Navy, Shaelyn brings exceptional organizational and communication skills to the team to help monitor project progress, facilitate collaboration, and maintain meticulous documentation. Clients value Shaelyn's proactive approach, timely updates, and attentive service. Her dedication to process improvement and sharing best practices showcases her commitment to excellence in project management.

Jacob Wright

VP, Growth

Jacob helps G & Co. in his capacity to drive market expansion and revenue growth through strategic initiatives. With a strong business development track record in working with renowned brands like Nespresso, MGM Resorts, Microsoft, Johnson & Johnson, and Unilever, Jacob develops comprehensive growth plans, leveraging industry best practices, analyzing key performance indicators to identifiy areas for improvement and fosters a culture of collaboration and achievement. Prior experience at leading agencies includes roles as an Account Manager, Strategist, and Director of Strategy.

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