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Product & Service Design Agency & Consulting Firm

G & Co. is a premier product & service design agency and consulting firm, recognized for its exceptional expertise in driving transformational growth. With a proven track record of delivering innovative solutions, G & Co. consistently helps global clients achieve strategic objectives and maintain a competitive edge.

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Product & Service Design Agency & Consulting Firm Services

G & Co. partners with clients in the product & service design industry to drive business performance by delivering tailored design solutions that align with strategic objectives. Through a blend of deep industry expertise, user-centered design, and innovative thinking, G & Co. helps clients enhance customer experiences, accelerate time-to-market, and achieve sustainable growth. By optimizing design processes and creating impactful, market-ready products and services, we enable clients to maintain a competitive edge and realize their full potential.

Brand Design Systems

G & Co. crafts cohesive brand design systems that ensure consistency and resonance across all touchpoints. By aligning visual identity with strategic goals, G & Co. helps clients strengthen brand perception, enabling them to stand out in competitive markets and foster lasting customer loyalty.

UX Design

G & Co. delivers user-centric UX design solutions that enhance engagement and satisfaction. Through deep user insights and data-driven strategies, we help clients create intuitive experiences that not only meet but exceed customer expectations, driving long-term success.

UI Design

G & Co. excels in UI design by blending aesthetics with functionality. Our team creates visually compelling interfaces that are seamless and easy to navigate, ensuring that clients’ digital products not only attract users but also keep them engaged.

Product Prototyping

G & Co. accelerates innovation through product prototyping, enabling clients to visualize, test, and refine concepts before full-scale development. This approach minimizes risk and optimizes resources, leading to market-ready solutions that meet user needs and business objectives.

User Testing

G & Co. leverages rigorous user testing to validate design decisions and optimize product performance. By gathering real-world feedback, we help clients identify areas for improvement, ensuring that the final product delivers maximum value and satisfaction.

UX Strategy

G & Co. formulates comprehensive UX strategies that align with business goals. Our approach integrates user research, competitive analysis, and strategic planning to help clients develop experiences that drive engagement, loyalty, and growth.

Service Prototyping

G & Co. specializes in service prototyping, allowing clients to experiment with service offerings in a low-risk environment. This iterative process helps refine service delivery, enhance customer experience, and ensure alignment with business objectives before market launch.

Design Thinking

G & Co. harnesses the power of design thinking to foster innovation and solve complex challenges. By prioritizing empathy and creativity, we help clients uncover new opportunities, develop user-centric solutions, and drive meaningful change in their industries.

Our Impact as a Product & Service Design Agency & Consulting Firm

G & Co. addresses key challenges in product & service design by leveraging its global perspective and data-driven insights from the Acumen platform. By aligning consumer-centric strategies with business objectives, G & Co. ensures that clients not only meet market demands but also exceed them. Through regular success check-ins, we proactively adapt solutions to drive measurable growth, ultimately enhancing clients' competitive edge in a dynamic marketplace.

Enhanced Customer Experience

G & Co. enhances customer experience by designing user-centric products and services that resonate deeply with target audiences. Through rigorous user research and empathetic design, we create seamless, intuitive experiences that drive customer satisfaction, foster loyalty, and ultimately increase long-term business value for our clients.

Accelerated Time-to-Market

G & Co. accelerates time-to-market by streamlining design and development processes, reducing inefficiencies, and optimizing workflows. Leveraging agile methodologies and rapid prototyping, we enable clients to launch innovative products and services faster, gaining a competitive advantage and responding swiftly to market opportunities.

Brand Differentiation

G & Co. drives brand differentiation by crafting distinct and cohesive brand design systems that elevate our clients' market presence. By aligning visual identity with strategic objectives, we help clients create memorable, differentiated brands that stand out in crowded markets, enhancing brand recognition and customer loyalty.

Increased Revenue Streams

G & Co. unlocks new revenue streams by identifying untapped market opportunities and designing products and services that meet evolving consumer demands. Through innovative thinking and strategic design, we help clients diversify their offerings, attract new customer segments, and drive sustainable business growth.

Operational Efficiency

G & Co. enhances operational efficiency by optimizing design and development processes, reducing waste, and ensuring resource alignment. Our approach focuses on eliminating bottlenecks, improving collaboration, and adopting best practices, enabling clients to deliver high-quality products and services more cost-effectively and with greater speed.

Strategic Market Positioning

G & Co. strengthens strategic market positioning by leveraging data-driven insights to guide design decisions that align with long-term business goals. By understanding market dynamics and consumer behavior, we help clients create products and services that resonate with target audiences, solidifying their leadership in key markets.

Testimonials

Aaron Bellack
Manager, Marketplace Operations
Saks Fifth Avenue

"G & Co. is a dynamic, resourceful, and engaging team that can dive in, collaborate across teams, and deliver actionable insights. I would recommend them for any company that requires strategic thinking and leadership."

Alexandra Reed
Director, Digital Marketing EMEA
Nike

"Upon reviewing multiple alternatives, our selection fell on G & Co., - a choice that has been absolutely precise from the very start. This collaboration has brought forth immense value and positivity for Nike, making it an exceptionally gratifying endeavor."

Akio Tanaka
Senior Director, Digital Transformation
Toyota

"G & Co.'s team exemplifies strategic expertise and fearless innovation. Their commitment to solving complex problems is commendable."

Patricia Miller
Senior Director, Customer Experience
Enterprise Airline

"G & Co. is a blend of passion, collaboration, and unmatched digital expertise, always exceeding our business expectations."

$10
Billion

Robust strategy delivered to meet revenue goal by 2027.

102
+

Million people reached after implementation of user experience design.

162
%

Increase in online direct-to-consumer conversion.

100
+

Delivers & consumers benchmarked across the United States for a 3-month survey.

2
Months

Created a full-scale, responsive UX/UI design for desktop, mobile, and tablet.

1
Million

Downloads of the Toyota app for convenient, vehicle management.

3
Months

Re-design accomplished

478
%

Increase in campaign reach with new market targeting

2
Months

Mobile app design accomplished from start to finish

23
Million

Average monthly insights report downloads

$10
Billion

Robust strategy delivered to meet revenue goal by 2027.

102
+

Million people reached after implementation of user experience design.

162
%

Increase in online direct-to-consumer conversion.

100
+

Delivers & consumers benchmarked across the United States for a 3-month survey.

2
Months

Created a full-scale, responsive UX/UI design for desktop, mobile, and tablet.

1
Million

Downloads of the Toyota app for convenient, vehicle management.

3
Months

Re-design accomplished

478
%

Increase in campaign reach with new market targeting

2
Months

Mobile app design accomplished from start to finish

23
Million

Average monthly insights report downloads

Our Expertise as a Product & Service Design Agency & Consulting Firm

G & Co. brings deep expertise in product & service design, demonstrated by our work with top brands like Nike and Saks Fifth Avenue. With a team of over 100 strategists and specialists, we leverage our extensive industry knowledge to deliver exceptional design solutions. Our insights, featured in leading publications and industry events, help clients stay ahead in a competitive market.

Cutting-Edge Innovation

G & Co. leverages cutting-edge innovation to create transformative design solutions that set new industry standards. By staying at the forefront of emerging technologies and design trends, we ensure that our clients benefit from the latest advancements and maintain a competitive edge in the market.

Global Industry Expertise

With a deep understanding of diverse markets, G & Co. offers unparalleled global industry expertise. Our extensive experience across regions and sectors enables us to deliver tailored solutions that resonate with local and international audiences, driving impactful results for our clients.

Agile Development Process

G & Co. utilizes an agile development process to enhance flexibility and responsiveness. By adopting iterative design methods and continuous feedback loops, we ensure rapid adaptation to client needs and market changes, leading to faster project delivery and optimal outcomes.

Custom Design Solutions

We specialize in custom design solutions that address unique client needs and challenges. G & Co. crafts bespoke strategies and designs, ensuring that each solution is perfectly aligned with the client’s vision, objectives, and market demands.

Client-Centric Approach

G & Co.’s client-centric approach focuses on understanding and prioritizing client needs. Through regular check-ins and proactive adjustments, we ensure that our design solutions not only meet but exceed client expectations, fostering strong, collaborative partnerships.

Comprehensive User Research

Our comprehensive user research provides deep insights into consumer behavior and preferences. G & Co. conducts extensive studies to inform design decisions, ensuring that products and services are intuitive, engaging, and aligned with user needs.

Real Estate & Accommodation

G & Co. brings deep expertise in product and service design to the real estate and accommodation sectors, helping clients craft premium experiences for apartments, condos, homes, and penthouses. By leveraging market insights and innovative design strategies, we enable clients to elevate their properties and stand out in the competitive luxury real estate market.

Automotive & Transportation

In the automotive and transportation sectors, G & Co. partners with clients to design exceptional products and services that resonate with consumers of automotive, airlines and aviation, and yachts brands. Our approach integrates cutting-edge innovation and strategic design, ensuring that our clients lead the market with vehicles and experiences that meet evolving customer expectations.

Fashion & Apparel

G & Co. excels in fashion and apparel design, offering clients industry-leading expertise to create iconic products that reflect the latest trends in haute couture, designer wear, jewelry, and watches. Our team’s deep understanding of fashion enables brands to distinguish themselves through unique designs that captivate and engage discerning consumers.

Beauty & Personal Care

In the beauty and personal care industries, G & Co. helps clients develop standout cosmetics and makeup products by combining design innovation with a deep understanding of consumer preferences. We work closely with beauty brands to create products that not only appeal to aesthetic sensibilities but also drive brand loyalty and market success.

Food & Beverage

G & Co. supports food and beverage companies in designing exceptional dining experiences, fine wine selections, and spirits offerings. By integrating customer insights and innovative design thinking, we help brands craft unique food & beverage products that resonate with consumers and elevate their market presence.

Travel & Hospitality

G & Co. partners with travel and hospitality brands to design services that enhance the guest experience across hotels, resorts, and restaurants. Our expertise in hotel & travel services, tourism, and luxury travel ensures that clients deliver memorable, high-quality experiences that drive customer satisfaction and loyalty.

Home Goods & Interior Design

G & Co. collaborates with clients in the home goods and interior design sectors to create products that blend functionality with aesthetic appeal. From furniture to home goods, our design strategies are tailored to meet consumer needs and preferences, helping brands achieve a competitive edge in the marketplace.

Health & Wellness

In the health and wellness sectors, G & Co. offers design expertise that supports the development of top-tier health clubs and wellness & spa facilities. By focusing on user-centered design and industry trends, we enable clients to deliver experiences that promote well-being and resonate with today’s health-conscious consumers.

Consumer Goods

G & Co. works with consumer goods companies to design and refine products that meet market demands and enhance brand value. Our experience in consumer packaged goods and retail ensures that clients can effectively navigate the competitive landscape, driving growth and success through innovative product development.

Leisure & Experiences

G & Co. provides strategic design services to the leisure and experiences industry, helping clients create compelling offerings in experiences, leisure activities, and sports. Our approach focuses on delivering unique, engaging products that resonate with consumers and differentiate brands in a crowded marketplace.

Financial & Clientele

G & Co. partners with financial services firms to design tailored solutions for luxury high-net-worth individuals (HNWIs) and wealth management clients. Our expertise in strategic design and market analysis ensures that clients can offer personalized services that meet the distinct needs of luxury clientele, driving satisfaction and long-term relationships.

FAQs

What benefits can a product & service design agency offer to my business?

A product & service design agency offers numerous benefits to your business, including the ability to drive innovation, enhance user experiences, and streamline development processes. By leveraging deep industry expertise and cutting-edge methodologies, such as design thinking and human-centered design, these agencies help craft solutions that align with market needs and business goals. They provide comprehensive services ranging from concept development and prototyping to market research and strategic design, ensuring that your products and services not only meet but exceed customer expectations. Additionally, their global perspective and experience with diverse industries allow them to bring fresh insights and creative solutions, ultimately contributing to your business's competitive advantage and growth.

How does hiring a product & service design agency impact the development of new products?

Hiring a product & service design agency significantly impacts new product development by bringing a structured, research-driven approach to the process. Agencies employ methodologies like rapid prototyping and iterative design to quickly develop and test concepts, ensuring that the final product is both innovative and market-ready. Their expertise in product lifecycle management allows for efficient planning, design, and execution, while their use of market analysis and customer research ensures that products are tailored to meet consumer needs and industry trends. This holistic approach accelerates the development timeline, reduces risks, and enhances the likelihood of market success, enabling your business to bring high-quality products to market faster and more effectively.

What are the key advantages of using a product & service design firm for improving customer experience?

A product & service design firm excels in enhancing customer experience through its focus on user-centered design and experience design principles. By conducting thorough customer research and journey mapping, these firms gain deep insights into user needs and pain points, which inform the creation of intuitive, engaging products and services. They utilize design thinking to develop innovative solutions that address specific customer challenges and improve satisfaction. Moreover, their expertise in service blueprinting allows them to optimize service delivery processes, ensuring a seamless and positive customer interaction. The result is a more compelling, user-friendly experience that fosters loyalty, drives engagement, and strengthens your brand’s reputation in the market.

How can a product & service design agency help accelerate time-to-market for my products?

A product & service design agency accelerates time-to-market through a combination of agile development practices and rapid prototyping techniques. By adopting an iterative design approach, agencies enable quicker adjustments and refinements based on continuous feedback, which speeds up the development process. Their experience in end-to-end solutions ensures that all phases of product development—from ideation and design to testing and launch—are streamlined and efficiently managed. Additionally, their access to advanced tools and technologies allows for faster validation of concepts and quicker identification of potential issues, minimizing delays and ensuring that products reach the market in a timely manner. This agility helps your business stay ahead of competitors and capitalize on emerging opportunities.

How can a design agency help in creating a unique brand identity for my company?

A design agency plays a pivotal role in creating a unique brand identity by employing a comprehensive, multi-faceted approach. Initially, they conduct in-depth market research and competitive analysis to understand the landscape and identify opportunities for differentiation. Through strategic brand design, including the development of visual elements such as logos, color schemes, and typography, the agency ensures that your brand’s aesthetics are both distinctive and aligned with its values. Additionally, they employ brand positioning strategies to craft a compelling narrative and messaging that resonates with your target audience. By integrating these elements into a cohesive brand experience across all touchpoints, the agency helps establish a memorable and impactful brand identity that differentiates your company in the market and fosters strong customer loyalty.

How can a product & service design firm drive innovation within my organization?

A product & service design firm drives innovation within your organization by leveraging a variety of advanced techniques and methodologies. They utilize design thinking to foster a culture of creativity and problem-solving, encouraging the exploration of unconventional ideas and solutions. Through ideation workshops and rapid prototyping, the firm helps you test and refine innovative concepts quickly and efficiently. Their expertise in disruptive innovation and market research ensures that new ideas are informed by the latest trends and consumer insights. By integrating strategic design and product innovation into their approach, the firm helps you stay ahead of the competition and bring groundbreaking products and services to market. Their ability to align innovation with business objectives ensures that new initiatives drive meaningful value and growth for your organization.

What are the typical deliverables from a product & service design agency?

Typical deliverables from a product & service design agency include a range of strategic and tactical outputs that drive successful design outcomes. These often include comprehensive market research reports, user personas, and customer journey maps that provide insights into target audiences and their needs. Design deliverables typically encompass wireframes, prototypes, and high-fidelity visual designs for both products and services.

Additionally, these agencies deliver detailed service blueprints and experience design documentation to outline the end-to-end customer experience. Other key deliverables may include strategic recommendations for brand positioning, feature prioritization, and digital transformation strategies. Throughout the project, the agency provides progress reports, iterative design updates, and final implementation plans to ensure alignment with client goals and successful execution.

How do product & service design agencies ensure that their solutions align with business goals?

Product & service design agencies ensure alignment with business goals by adopting a structured, strategic approach throughout the design process. They begin by thoroughly understanding your business objectives, market positioning, and competitive landscape through stakeholder interviews and strategic workshops. This foundation enables them to tailor their design solutions to meet your specific needs and aspirations. They use data-driven insights and market research to inform design decisions, ensuring that the solutions address real business challenges and opportunities. Regular check-ins and iterative feedback loops are integral to their approach, allowing for adjustments and refinements based on evolving goals and priorities. By integrating strategic design principles with a focus on measurable outcomes, the agency ensures that their solutions not only meet but enhance your business objectives, driving growth and competitive advantage.

What is the process followed by a product & service design agency for user research and testing?

A product & service design agency employs a rigorous, multi-stage process for user research and testing to ensure that designs are user-centered and effective. The process typically begins with defining research objectives and identifying key user segments. This is followed by qualitative methods such as in-depth interviews and ethnographic studies to gather rich insights into user behaviors, needs, and pain points. Quantitative research, including surveys and data analytics, helps validate findings and identify trends. A standard process is the utilization of usability testing and iterative design, where prototypes are tested with real users to gather feedback and refine the design. Throughout this process, the agency uses techniques such as A/B testing and eye-tracking to assess user interaction and preferences, ensuring that the final product or service not only meets but exceeds user expectations. This comprehensive approach ensures that design solutions are both effective and aligned with user needs.

What impact does a product & service design firm have on improving brand differentiation?

A product & service design firm plays a critical role in enhancing brand differentiation through a comprehensive approach to design and strategy. By conducting in-depth market analysis and competitive research, the firm identifies unique opportunities for your brand to stand out. They then apply innovative design thinking to develop distinctive visual identities, user experiences, and service offerings that set your brand apart from competitors.

Through meticulous brand design, including logo creation, typography, and color schemes, the firm ensures that every touchpoint reinforces your brand’s unique value proposition. Additionally, their expertise in strategic design helps craft compelling brand narratives and positioning strategies that resonate with target audiences. By integrating these elements into a cohesive brand experience, the firm enhances your brand’s visibility and appeal, driving stronger market presence and customer loyalty.

How do product & service design agencies approach the development of customized solutions?

Product & service design agencies approach the development of customized solutions through a structured, client-focused process. Initially, they engage with clients to understand their specific business objectives, challenges, and requirements. This is followed by comprehensive research and analysis, including market trends and user insights, to inform the design strategy. The agency employs a collaborative approach, involving clients in ideation workshops and brainstorming sessions to ensure that the solutions align with their vision. Prototypes and iterative design processes are used to refine concepts and incorporate client feedback. Product and service design agencies also integrate solution architecture to ensure that designs are scalable and feasible. By tailoring their approach to the unique needs of each client and applying their expertise in strategic and user-centered design, the agency delivers bespoke solutions that address specific challenges and drive business success.

Global Leadership

We’re 100+ individuals from across the world driven by innovation and diverse perspectives. We craft your brands innovations for the world of tomorrow.

Adrian Garnica
President
As the President of G & Co., Adrian is a visionary leader responsible for driving growth, managing teams, and fostering client relationships. With a proven track record at McKinsey and R/GA, Adrian has successfully developed and executed strategic visions, led consultant teams, secured major clients such as Nike, Google, and Louis Vuitton, and ensured top-quality project delivery. Adrian's expertise lies in scaling, operations, and client-agency collaboration.
Kevin Sonof
VP, Strategy
Kevin serves G & Co. as VP of Strategy, bringing an accomplished strategist perspective for driving growth, delivering high-quality consulting projects, and cultivating client relationships. With expertise in market research, cross-functional collaboration, and staying abreast of industry trends, Kevin has successfully worked with renowned brands such as AT&T, Verizon, Google, Facebook, and Coca-Cola.
Jimena Robles
Head of Marketing & Experience
As the Head of Marketing & Experience at G & Co. Jimena employs her skill of spearheading enterprise creative strategies and roadmaps. She previously oversaw client engagements at Edelman and Essence.
Juan Manuel Gonzalez
Chief Executive Officer
As the CEO of G & Co., Juan is a visionary leader driving the company's strategic direction and growth. With expertise in executive leadership, business development, and relationship management, Juan has successfully developed and executed business plans, expanded the firm's market presence, and worked with renowned brands such as Saks Fifth Avenue, Levi’s, and Coca-Cola while taking the company to a worldwide presence and expanding to more than fifty employees. He has been recognized by the CFDA, ANA, Wall Street Journal, and Inc.
Estella Mahone
Chief Financial Officer
Estella is a seasoned financial leader responsible for developing strategies, ensuring compliance, and optimizing financial stability. With expertise in financial planning, analysis, and risk management, Estella collaborates cross-functionally to drive strategic decision-making and enabling client missions.
Francisco Chung
VP, Digital
Francisco is a dynamic leader driving business growth through digital innovation. With a proven track record of developing and executing digital strategies, Francisco leads teams, identifies opportunities, and delivers tailored solutions for clients. With a rich background working with brands like Apple, Sony, and General Electric, he brings extensive expertise in driving growth, optimizing operations, and fostering strong collaboration with clients. His achievements have been recognized during his tenure as Creative Technical Director at Isobar, frog, and Material.
Jeff MacBride
VP, Project Management
Jeff excels in developing and implementing effective project management strategies. With a strong track record in leading teams and collaborating cross-functionally, Jeff ensures successful project delivery, client satisfaction, and continuous improvement. Having served renowned clients and brands, Jeff's expertise in scaling operations and fostering a collaborative culture is backed by achievements at Lockheed Martin and as an adjunct professor in project management.
Shaelyn Ventrano
Senior Project Coordinator
As our Senior Project Coordinator, Shaelyn's expertise lies in coordinating project activities and ensuring seamless execution. With a background as a Cryptologic Linguist and Division Lead in the US Navy, Shaelyn brings exceptional organizational and communication skills to the team to help monitor project progress, facilitate collaboration, and maintain meticulous documentation. Clients value Shaelyn's proactive approach, timely updates, and attentive service. Her dedication to process improvement and sharing best practices showcases her commitment to excellence in project management.
Jacob Wright
VP, Growth
Jacob helps G & Co. in his capacity to drive market expansion and revenue growth through strategic initiatives. With a strong business development track record in working with renowned brands like Nespresso, MGM Resorts, Microsoft, Johnson & Johnson, and Unilever, Jacob develops comprehensive growth plans, leveraging industry best practices, analyzing key performance indicators to identifiy areas for improvement and fosters a culture of collaboration and achievement. Prior experience at leading agencies includes roles as an Account Manager, Strategist, and Director of Strategy.

Capabilities

1/5

Brand Intelligence

We blend advanced analytics with strategic expertise to provide a comprehensive view of your market and competition.

Product Elevation

Our comprehensive approach to product elevation leverages cutting-edge technologies and user-centric designs, transforming ideas into impactful solutions.

Commerce Excellence

Our expertise in commerce acceleration lies in blending strategy with technology to create cohesive, impactful solutions.

Enterprise Transformation

We bring a holistic perspective to enterprise transformation, combining digital expertise with strategic insights to reimagine business processes.

AI & Data Evolution

We specialize in the seamless integration of AI and data strategies, ensuring that every implementation is tailored to meet specific business needs.

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