We are G & Co.

At G & Co., our breadth of experience allows us to provide our clients with an experienced perspective. We carry a specialization in working with retail & consumer goods brands, as well as fashion, apparel, and luxury brands. We call on our experience of strategic consulting offerings and execution as part of our capabilities to clients. 

Our background in eCommerce and network of service adjacent partners plays to our impact in being a full-scale firm for retail& consumer goods brands and fashion, apparel, and luxury brands. G & Co.’s work in the retail & consumer goods industry and fashion, apparel, and luxury space has always been centered around one thing: creating the optimal customer experience in mind. We believe that if we always remain focused on the consumer, we will succeed in delivering the kind of impact we strive to make on the world.

While G & Co. is a strategic consulting firm, customer experience is at the heart of everything we do. Each of our engagements with retail & consumer goods brands is centered around aligning our approach with that of our clients’ missions and customers. No matter the engagement–be it a competition analysis, market research mapping, benchmarking, or innovation strategy–we make the customers of our retail & consumer goods clients the most important component of our work.
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Our prime areas of focus as a retail & consumer goods consulting firm include competition and competitor intelligence analysis, consumer compatibility, conducting primary user research, end-to-end experience strategy and execution, product and experience design, and more. The culmination of our work lies in helping our clients succeed in their short-term and long-term approaches.

With so many excellent strategic retail consulting firms to choose from, it’s no doubt a little difficult to stand out. So how does G & Co. stand out? Simple. We’re both the strategists brands need and the people that can take an idea from concept to market. And as a team that celebrates our wide range of skills, backgrounds, and competencies, you can be assured that we’re ready to help your brand shine through for years to come. 

We pride ourselves on the quality of our work, all the meticulous ideation and craft that goes behind it, and the strategies we outline for our clients. Everything we do is made with the ultimate customer experience in mind. Our creative and strategic skills applied together make for the perfect combination of planning and implementation that brands love to have to meet the demands of a rapidly changing market. At G & Co., you’ll have a strategic consulting firm and a deliverable partner for UI/UX design and eCommerce and digital experiences all under one roof. If you represent a retail or consumer goods brand and are looking for a strategic consulting firm, reach out to us at hello@g-co.agency or submit a request form.

Absolutely! As a retail & consumer goods consulting firm and a holistic digital experience and strategy agency, we are fully equipped to plan and deploy a brand’s competitive intelligence, data benchmarking, and omnichannel strategy initiatives. Additionally, we support retail & consumer goods brands in drawing a digital transformation blueprint, accelerating an online approach’s current adaptation, and establishing supplier partnerships.

We’re well-versed in guiding emerging brands and established names in their digital journeys because of our firm’s customer experience service capabilities. We see ourselves as a direct link to our clients’ success because we think of ourselves as equal partners invested in their long-term goals. If you have a competitive intelligence, data benchmarking, and omnichannel strategy initiative looking for a strategic consulting firm, reach out to us at hello@g-co.agency or submit a request form.

If you’re looking for a retail & consumer goods and fashion, apparel, luxury consulting firm, please send us an email first with a quick summary of your project or an RFI/RFP. We usually reply within 24 hours to schedule an introductory call and ask any immediate questions. During our first call, we will ask some questions about the project goals, audience, budget, timeline, and other essential details. Of course, we realize we will be discussing sensitive info, and we would be more than happy to sign an NDA if necessary, but our standard is to always treat all client conversations as confidential. Please feel free to contact other consultancies to compare their capabilities and their approach. While many retail & consumer goods brands consulting firms work by the hour, we try to estimate the project cost as precisely as possible before we start. After the call, we may request various documentation such as a brief, project requirements, past reports, etc. Our proposal will include a detailed description of our brand approach, project phases, activities, deliverables, and relevant case studies.

When considering which retail consulting firm to choose from, the firm’s mission, ability, and experience must be evaluated. At G & Co., we offer a wide range of services – from being a UX/UI design deliverable partner to data benchmarking and market & competition mapping, to offering actionable insight sand developing strategic roadmaps that help brands achieve their missions. Our wide range of services and abilities are backed by years of experience within the retail & consumer goods and apparel, fashion, luxury industries, combined with a diverse set of analytical and creative talent.

While there are many retail consulting firms available, we deeply believe that by keeping the optimal customer experience in mind, we can help brands accomplish their goals while ultimately satisfying the consumer – a feat we strive for within any engagement. If you represent a retail & consumer goods or apparel, fashion, luxury brand seeking retail consulting backed by robust experience, reach out to us at hello@g-co.agency or submit a request form.

Most retail consulting firms charge an hourly fee for each engagement with the motive of making as much money from their clients as possible. At G & Co., we detest this model as it becomes easy for these retail consultancies to deceive their clients by falsifying the amount of hours they worked – ultimately causing the client to pay for work that was not actually performed. Instead, we price each engagement fairly depending on the scope of work for a particular engagement and agree on intermediate payout points throughout the project. By charging our clients in this way, the amount of money each engagement costs is negotiated up-front and our clients can rest assured that they are receiving quality retail consulting without being charged for additional work.

While there are many key performance indicators (KPIs) that retail & consumer goods and apparel, fashion, luxury brands track, our consulting tactics focus on improving conversion rates, customer acquisition, and customer retention. With our primary goal of enhancing the customer experience for our clients, we feel that these KPIs are the most useful in determining the success of our consulting efforts as they are directly correlated to an intriguing, memorable, and familiar customer-brand interaction.

At G & Co., we believe that consulting experience begets a reliable, trustworthy, and knowledgeable retail consultant. Experience is not the only factor in determining the success of a consultant, however. The philosophy behind our retail consulting methodology is based on our ability to assess the objectives of our clients, advising them on whether or not a particular want will translate into accomplishing a mission, and prioritizing which actions should take place to reach their goals.

Our vast amount of experience has allowed us to gain substantial knowledge within the retail space which we deploy in every engagement. Each project gives us the opportunity to learn something new about the retail & consumer goods and apparel, fashion, luxury industries. If you represent a retail & consumer goods and apparel, fashion, luxury brand and are in need of experience-backed consulting services, we would love to hear from you! Contact us at hello@g-co.agency, or submit a request form to get started.

Oftentimes, retail &consumer goods brands reach a point where they desire to continue growing and improving, but struggle to find innovative ways in which they can. This point is typically where retail & consumer goods brands reach out to retail consultants who aid in developing actionable strategies to help brands reach their missions and objectively identify which items can be improved upon to maximize their successes.

Our experience with industry benchmarking and tailored competitive and competitor intelligence efforts works to our advantage when consulting with retail brands. We possess a comprehensive understanding and knowledge-base surrounding market trends within the retail & consumer goods and apparel, fashion, luxury spaces which act as insight for identifying best-practices brands should deploy to stay on-par with industry leaders.

As a holistic retail consulting firm, we have a wide variety of experience with all types of retail brands from apparel, fashion, and luxury to consumer goods brands. Our definition of a consumer goods brand is one that produces, promotes, and sells a variety of goods that individuals and households purchase and use on a daily basis. These consumer goods include packaged food items, cleaning products, makeup, etc. Some popular consumer goods brands we have worked with and admire include Target, Walmart, Apostrophe, and Nestle SA.

In the general sense, retailers are a collection of brands or products that align with themselves with a refined, specialized, and bespoke brand vision. Retailers use strategic marketing and branding tactics to enhance brand positioning – ultimately creating a cohesive and memorable brand and customer experience for the consumer. The foundation of brand positioning for retailers is influenced by propositions offered by brands, such as quality, exclusivity, legacy, specialty, etc. – all of which make up a retailer’s brand identity. Consumers become familiar with and begin to trust a retailer, subsequently increasing customer loyalty and retention.

In the current digital age of online shopping, the nuance of brand positioning for retailers has become especially reliant on a retailer’s eCommerce efforts to keep brand identity strong and customers satisfied. G & Co.’s experience in assisting brands with creating bespoke eCommerce products is central to our mission of delivering excellent customer experiences for each touch point between brand and consumer.

Generally, we believe that a streamlined, cohesive, and familiar customer experience is the most important facet of sustaining a retailer’s brand identity and upholding customer acquisition and retention. We offer consulting services for each part of the retail experience, from retailers to the brands they promote, to assist retailers in accomplishing their overall missions.

At large, the apparel, fashion, luxury industries encompass an array of brands that produce a variety of products ranging from clothing items, to jewelry, to sportswear and beyond. While brands within the apparel, fashion, luxury spaces can be considered similar or even equal, the nuance in their differences, such as target audience, brand identity, brand mission, and product quality, make each vertical unique, and each brand niche within the industry it lies.

G & Co.’s diverse repertoire of prior engagements with apparel, fashion, and luxury brands gives our clients confidence in our ability to tailor each project to their mission. Our consulting services are based on the primary goal of enhancing the customer experience. From industry benchmarking and visualizing competitive landscapes, to conducting primary and secondary consumer research, we make a promise to align our end-goal with the missions of our clients.

G & Co.’s primary focus as an apparel, fashion, luxury consultant is crafting the ultimate customer experience. Our belief is that by constantly keeping the customer experience in mind throughout each part of a consulting engagement, our clients will be able to reach their goals and accomplished their missions – albeit boosting customer acquisition or retention, digitally transforming their UX/UI, or gaining competitive and competitor intelligence to keep up with industry standards.

Unlike retailers, apparel, fashion, luxury brands are typically stand-alone and do not promote or sell products from different brands. G & Co.’s idea of an apparel, fashion, luxury brand is one that produces high quality products such as clothing, jewelry, athletic wear, among a variety of other things. Our breadth of experience within the retail space has familiarized us with various apparel, fashion, luxury brands who typically have niche missions aimed at attracting and satisfying a target audience. Much like retailers, these brand shave their own unique brand personality and many loyal customers who are devoted to what the brand promotes. Our favorite examples of apparel, fashion, luxury brands that we have worked with include Louis Vuitton, Burberry, Lululemon, and many more.

Customer experience is essentially a measure of customer satisfaction and bill of health for brands. For retail & consumer goods and apparel, fashion, luxury brands, in particular, customer experience is the culmination of experiences from various touchpoints and interactions between consumer and brand. As a customer experience consulting firm, we dissect each of these interactions and analyze them to identify what areas of improvement our clients can act upon.

Our analysis combined with our competitive and competitor intelligence efforts allow us to develop actionable, strategy-driven roadmaps to ensure that brands not only know what to improve, but how to improve every nuance of their customer’s experience. Our diverse set of talents, breadth of experience within the retail space, and primary focus on delivering a bespoke customer experience help our clients reach their missions with the promise of offering best-in-class practices.

Similar to our consulting efforts, the overall goal that we strive to reach at G & Co. is crafting the ultimate customer experience. We believe that by striving to do so, all aims, missions, and goals of retail & consumer goods and apparel, fashion, luxury brands seeking our consulting efforts can be achieved.

While enhancing the overall customer experience is our primary focus, our ability to align our efforts with the missions of our clients’ combined with our diverse set of engagements results in strategic and consulting skills that are unmatched. We offer all our clients actionable, insight-driven strategies to help them achieve the ultimate customer experience – whether they’re looking to expand their online presence or perform a digital transformation, derive an innovative plan-of-action that propels their company forward, or map out their market and competitive landscape to outperform your competitors.

Every engagement with G & Co. for our retail & consumer goods and apparel, fashion, luxury clients has the end goal of creating and enhancing the best possible customer experience for the brand's target audience. Our definition of customer experience is the sum total of experiences from every touchpoint and interaction between the customer and brand. We treat these touchpoints and interactions like variables in a science experiment – we observe, measure, and analyze each interaction to determine areas of improvement or where industry best-practices can be implemented.

Our customer experience consulting methods include industry benchmarking, conducting primary consumer surveys via a selective secret shopper network, analyzing market trends through competition and market mapping, and more. Our collection and analysis of exploratory and specific data and thorough research allows us to develop an actionable strategy for apparel, fashion, and luxury brands to get them closer to accomplishing their missions and achieving their goals. We strive to maintain alignment with our client’s brand personality to offer a bespoke and elevated customer experience overall.

One way we help our clients identify areas of improvement is by benchmarking their competitors and the top players in their industry. By collecting data on retail & consumer goods and apparel, fashion, luxury brands’ industry competitors, we are able to identify areas of improvement and where best practices can be applied. Our benchmarking services help substantiate our consulting efforts and allow us to create data and insight-driven, actionable strategies to help our clients be the top name in their industry.

From conducting primary consumer surveys to observing various consumer touchpoints and interactions through a selective secret-shopper network to compiling data research on market trends, consumer habits, and services offered by competitors industry-wide, we make sure that our consulting services are holistic, thorough, and tailored to each engagement and our client’s needs. If you are a brand interested in gaining more insight into your industry and competitors, reach out to us to inquire about our benchmarking efforts at hello@g-co.agency, or submit a request form.

G & Co.’s benchmarking services for retail & consumer goods and apparel, fashion, luxury brands bring insight on how their strategic efforts and branding tactics fare against industry competition. Generally speaking, brands move up in their industry ranks by understanding what tools and methods are used by their competitors that keep them at the top of the leaderboard. While observation and application of these methods act as a pathway to increasing brand awareness, measuring their implementation through benchmarking is a way to comprehend their efficacy.

The general result of our benchmarking, research, and analytical efforts is the accumulation of competitive and competitor intelligence for our clients. By benchmarking and gathering data on retail & consumer goods and apparel, fashion, luxury brands’ direct competitors, we provide competitor insights to brands and visualize their competitive landscape. We use this intelligence to develop strategic plans of action for our clients to deploy and become top performers in their verticals.

Without the aid of digital services provided by some of the best digital transformation consulting companies in New York City, it is very easy for a company to fall far behind its closest competitors and industry peer set.

Digital transformation services provide a company with a solid online presence that opens the door to a much larger pool of potential customers than is possible with any other type of advertising strategy.

This is why the services of a leading digital transformation company, such as G & Co. are vital.

G & Co. is well known for its cutting-edge digital transformation initiatives that provide practical competitive intelligence consulting solutions and business process services to companies that want to make the best of digital technology.

The following are what makes G & Co. one of the top-rated digital strategy consulting firms in New York City:

- Many years of experience applying the power of digital technologies to consulting strategies
- An experienced panel of more than 50 digital transformation consultants
- A lot of local knowledge thanks to its headquarters at Hudson Yards in New York City
- Track record of handling a wide range of different digital transformation projects
- Specializing in digital services for the retail and consumer goods industry

There are many strategy consulting firms in New York City that provide different digital transformation consulting services.

It is important to make sure you choose the right digital transformation company based on:

- Your particular business processes. In this case, G & Co. mainly deals with retail and consumer goods
- The digital transformation company's culture and digital capabilities
- Key aspects of the digital transformation process you are interested in, for example, data science, cloud computing, or business led tech

It is important to see whether the digital transformation services you are paying for are producing any desired results. Luckily digital technology services are easy to gauge by looking at a few key parameters, such as:

- The impact the digital transformation consulting strategy is having on online visibility
- Whether the digital transformation projects are resulting in improved brand awareness
- How much the digital transformation consultant understands integrating digital technology with your business processes
- The human and technical capabilities of the digital transformation companies

In digital transformation consulting, brand intelligence solutions refer to the business strategy of collecting and analyzing data across digital and public platforms. Such digital transformation services mainly look at risk management regarding the business' brand, products, and data.

Determining the cost of implementing digital transformation initiatives is difficult to estimate without looking at the particulars of the digital transformation project, such as:

- The type of professional services required from the digital transformation consultants
- Size of the business
- The required duration of the digital transformation consulting services

The benefits of hiring digital transformation consulting firms apply to any company that wishes to progress further in its digital marketing strategy. This means both large enterprises and small businesses would benefit from an improved business strategy developed by capable digital transformation consulting companies, such as G & Co.