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Market & Brand Intelligence Agency

We specialize in market & brand intelligence, providing unique solutions that empower brands to thrive in a dynamic, competitive landscape. Whether it’s refining your brand strategy, uncovering new market opportunities, or guiding your brand through complex market trends, we’re here to help you succeed. Together, we’ll make your brand stronger, smarter, and ready for tomorrow.

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Market & Brand Intelligence Agency Services

We partner with organizations to help them make smarter decisions and uncover new opportunities. Our approach combines thorough market research and strategic brand planning to create solutions that foster meaningful business growth, not just theoretical success. With a focus on data-driven marketing and robust analytics, we equip you to build lasting competitive advantages.

Market Intelligence

G & Co. uncovers actionable market intelligence to help you stay ahead of industry shifts. Our team combines data insights with market expertise to provide a comprehensive understanding of opportunities, risks, and emerging trends, ensuring you have the clarity to make informed, strategic decisions.

Market Segmentation

We help you identify key customer groups with precision. Through advanced data analysis and profiling, we craft strategies that stimulate growth, enhance engagement, and streamline resource allocation, ensuring your efforts are focused on the most profitable segments of your target market.

Brand Strategy

Our team crafts customized brand strategies designed to support your business goals. We combine research and insights to define your brand’s identity, strengthen differentiation, and create lasting value, empowering your brand to thrive in an increasingly competitive marketplace.

Brand Perception

We help shape your brand’s perception through in-depth analysis and strategic interventions. By understanding how your brand is viewed by different audiences, we create targeted strategies that enhance trust, reputation, and emotional connections, allowing your brand to build lasting loyalty.

Competitor Analysis

Stay ahead of the competition with in-depth competitor analysis. We evaluate strengths, weaknesses, and market positioning to deliver practical recommendations, helping you capitalize on opportunities, identify gaps, and refine your strategy to secure sustained competitive advantage.

Consumer Insights

We dig deep into consumer behavior to uncover valuable insights. By analyzing preferences, motivations, and buying patterns, we help you refine product offerings, personalize experiences, and build strong, lasting relationships with customers that build loyalty and growth.

Trend Forecasting

Our trend forecasting services ensure you stay ahead of market shifts. Using data-driven analysis and innovative tools, we identify emerging opportunities and potential risks, enabling your organization to anticipate changes and remain agile in a rapidly evolving market landscape.

Data-Driven Marketing

With data at the core of everything we do, we refine marketing strategies to maximize ROI. Through advanced analytics and customer insights, we create precision-targeted campaigns that engage audiences, boost conversions, and deliver measurable, impactful business outcomes.

Our Impact as a Market & Brand Intelligence Agency

G & Co. empowers businesses to transform challenges into growth opportunities. By delivering strategic insights and clarity, we help our clients refine their approach, stay ahead of the competition, and connect with consumers across the globe. With our proprietary tools like Acumen, we make data-driven decisions that fuel success, ensuring brands remain agile and resonate with diverse audiences.

Smart Data, Clear Choices

We empower you with the insights needed to make smarter decisions. Combining advanced analytics with deep market expertise, we help you align your strategies with real-world dynamics, ensuring every decision supports sustained growth while optimizing outcomes. It’s about making each move count, with confidence.

Lead with Strategic Clarity

Cut through the noise with a differentiated strategy. We offer in-depth market and brand analysis that helps you pinpoint what makes your brand unique. By identifying key positioning opportunities, we enable you to carve out your distinct place in the market and build a sustainable competitive advantage.

Customer-Centric Growth

Your customer is the heart of everything. We leverage consumer insights and segmentation to build strategies that speak directly to their needs and desires. By tailoring products, services, and experiences, we help you nurture loyalty, improve engagement, and create lasting, sustainable growth.

Confidently Enter New Markets

We equip you to maneuver through the nuances of market entry with confidence. By assessing local consumer behavior and competitive landscapes, we guide you through the process, optimizing both risk and opportunity. Our strategic insights ensure you enter new markets poised for success.

Building Resilient Brands

Great brands are adaptable. We help you strengthen brand health and manage consumer perception to ensure your brand is resilient in today’s dynamic marketplace. Through targeted strategies, we help you protect and grow your brand, even in the face of uncertainty or crisis.

Strategies for the Future

The future doesn’t wait—and neither should you. With trend forecasting and market intelligence, we equip you to spot emerging opportunities early. Our data-driven approach ensures your brand stays ahead of the curve, so you’re always ready to lead in an evolving market.

Testimonials

Aaron Bellack
Manager, Marketplace Operations
Saks Fifth Avenue

"G & Co. is a dynamic, resourceful, and engaging team that can dive in, collaborate across teams, and deliver actionable insights. I would recommend them for any company that requires strategic thinking and leadership."

Alexandra Reed
Director, Digital Marketing EMEA
Nike

"Upon reviewing multiple alternatives, our selection fell on G & Co., - a choice that has been absolutely precise from the very start. This collaboration has brought forth immense value and positivity for Nike, making it an exceptionally gratifying endeavor."

Akio Tanaka
Senior Director, Digital Transformation
Toyota

"G & Co.'s team exemplifies strategic expertise and fearless innovation. Their commitment to solving complex problems is commendable."

Patricia Miller
Senior Director, Customer Experience
Enterprise Airline

"G & Co. is a blend of passion, collaboration, and unmatched digital expertise, always exceeding our business expectations."

$10
Billion

Robust strategy delivered to meet revenue goal by 2027.

102
+

Million people reached after implementation of user experience design.

162
%

Increase in online direct-to-consumer conversion.

100
+

Delivers & consumers benchmarked across the United States for a 3-month survey.

2
Months

Created a full-scale, responsive UX/UI design for desktop, mobile, and tablet.

1
Million

Downloads of the Toyota app for convenient, vehicle management.

3
Months

Re-design accomplished

478
%

Increase in campaign reach with new market targeting

2
Months

Mobile app design accomplished from start to finish

$10
Billion

Robust strategy delivered to meet revenue goal by 2027.

102
+

Million people reached after implementation of user experience design.

162
%

Increase in online direct-to-consumer conversion.

100
+

Delivers & consumers benchmarked across the United States for a 3-month survey.

2
Months

Created a full-scale, responsive UX/UI design for desktop, mobile, and tablet.

1
Million

Downloads of the Toyota app for convenient, vehicle management.

3
Months

Re-design accomplished

478
%

Increase in campaign reach with new market targeting

2
Months

Mobile app design accomplished from start to finish

Our Expertise as a Market & Brand Intelligence Agency

G & Co. combines expertise with passion. With an established reputation of working alongside top brands like Nike, Saks Fifth Avenue, and Marriott, we deliver insights and strategies that stimulate business growth. Our 100+ strategists leverage deep market knowledge across industries to navigate challenges and shape the future, no matter the sector.

Actionable Brand Intelligence

We provide clear, data-backed insights that make strategic decision-making easier. By digging deep into market analysis and consumer feedback, we help you refine brand positioning, strengthen engagement, and improve market resonance. The payoff is measurable business outcomes that are in sync with your objectives.

Global Market Expertise

Our global presence enables us to appreciate the unique rhythm of every market we serve. Whether it’s an emerging economy or an established region, we offer insights adapted to your needs. We help you navigate regional trends, cultural nuances, and competitive landscapes, so you can expand and adapt your strategies with confidence.

Partnering for Lasting Impact

G & Co. works with you. We believe in building strong, collaborative relationships by staying aligned with your goals. Through regular check-ins and open communication, we ensure your strategy evolves with your business, delivering results that foster growth and build lasting success.

Advanced Analytical Tools

We harness advanced technology to give you real-time, practical insights. Our analytical tools provide a detailed view of market and consumer trends, allowing you to make informed decisions that boost performance and give you an edge over the competition.

Custom Research, Unique Solutions

Every client is unique, and so are their needs. That’s why we provide customized research—whether qualitative or quantitative—that offers relevant insights into market dynamics, consumer behavior, and competitor strategies. Our solutions are built around your challenges, giving you the tools to make informed, confident decisions.

Innovation at the Core

Innovation drives us. We stay ahead by embracing the latest technologies and methodologies, continually refining our approach to keep you competitive. With G & Co., you get strategies that not only solve today’s challenges but also set you up for tomorrow’s success.

Real Estate & Accommodation

G & Co. uncovers trends across housing markets and the hospitality sector, enabling brands to refine their strategies. Whether in luxury real estate or mainstream accommodations, we ensure your offerings resonate with diverse buyer needs and enhance market positioning.

Automotive & Transportation

In the fast-evolving automotive and transportation landscape, we deliver insights into consumer preferences, product development, and marketing strategies. We empower brands to navigate complexities and secure a competitive edge in their markets.

Fashion & Apparel

From haute couture to everyday essentials, we help fashion brands align with shifting trends and consumer preferences. Our expertise ensures your strategies remain agile, your messaging resonates, and your brand stays ahead of the curve.

Beauty & Personal Care

Guiding beauty and personal care brands, G & Co. delivers insights into customer needs, product innovation, and market dynamics. Our approach equips you to stay ahead of trends while fostering strong consumer connections that propel growth.

Food & Beverage

Our insights help food and beverage brands refine their product offerings and enhance customer experiences. Whether it's dining trends, new flavors, or evolving consumer preferences, we ensure you're prepared to meet shifting market demands and exceed customer expectations.

Travel & Hospitality

In the competitive travel and hospitality sectors, we enable brands to create experiences that foster loyalty. By leveraging our insights, we help you stay aligned with shifting consumer expectations and redefine the travel experience.

Home Goods & Interior Design

The home goods market is more competitive than ever, and staying ahead requires a deep understanding of consumer trends and a keen ability to enhance product offerings. We provide the insights needed to refine your brand’s positioning, ensuring it resonates with customers and leads the market.

Health & Wellness

As the health-conscious market grows, G & Co. provides brands with deep insights into trends and consumer behavior. We help refine offerings and strategies to resonate with wellness-focused audiences, ensuring relevance in this rapidly expanding industry.

Consumer Goods

In the competitive consumer goods sector, we deliver in-depth market intelligence for consumer goods brands, helping them navigate trends, refine product strategies, and engage customers. Our insights position brands for success in a competitive retail landscape.

Leisure & Experiences

G & Co. tracks emerging trends in leisure and experiential offerings, helping you create unique experiences that resonate with customers. Our insights help you cultivate lasting loyalty and forge deep emotional connections with your audience.

Financial & Clientele

We provide market intelligence across the financial sector, helping brands understand the diverse preferences of their clientele. Our insights refine strategies, enhance customer experiences, and boost positioning, ensuring that brands can connect with a wide range of audiences in the evolving financial landscape.

FAQs

What is a market & brand intelligence agency, and why do I need one?

A market & brand intelligence agency specializes in providing data-driven insights that guide businesses in understanding their markets, competitors, and consumers. 

G & Co. employs advanced analytics, qualitative and quantitative research, and industry benchmarks to offer actionable intelligence. By hiring us, you gain a comprehensive understanding of your brand’s position, emerging trends, and consumer preferences, which allows you to make informed strategic decisions. 

In today’s competitive landscape, real-time, practical intelligence is key to staying ahead, enhancing customer engagement, and boosting brand performance.

Our deep expertise ensures that your brand strategies align with market dynamics, facilitating sustainable growth and profitability.

How can a market & brand intelligence agency improve my business strategy?

A market & brand intelligence agency like G & Co. can transform your business strategy by providing deep insights that identify opportunities, risks, and consumer behavior trends. 

We work closely with you to assess market conditions, monitor brand health, and track competitor movements. Using these insights, we help refine your product offerings, fine-tune marketing efforts, and align your brand strategies with consumer demands. 

Our data-driven approach ensures that your business decisions are backed by reliable evidence, enabling you to innovate, stay competitive, and improve operational efficiency. 

With our expertise, your brand can create a more effective strategy that delivers measurable growth and performance.

What services do market & brand intelligence agencies typically offer?

Market & brand intelligence agencies offer a range of services designed to equip businesses with the insights needed to thrive in competitive markets. 

G & Co. excels in market analysis, brand positioning, competitor analysis, consumer research, and brand perception assessments. We also specialize in market benchmarking, trend forecasting, and brand reputation management. 

We provide critical perspectives on market entry strategies, product innovation, and customer segmentation, guiding you toward better business decisions.

With a focus on data-driven marketing, we ensure that your strategies are aligned with market demands and your target audience’s preferences, delivering growth and improved brand performance.

How do market & brand intelligence agencies gather and analyze data?

Market & brand intelligence agencies use a mix of qualitative and quantitative methods to gather and analyze data. 

G & Co. conducts in-depth consumer research, market surveys, and focus groups to capture a comprehensive understanding of consumer behavior. We also rely on proprietary tools and data analytics platforms to track and monitor market trends, sentiment, and competitor activities. 

Our team combines social media analytics, industry reports, and third-party data with advanced statistical models to extract useful information. 

This thorough approach allows us to deliver highly relevant and accurate data that guides strategic decisions, ensuring your brand remains competitive and aligned with market opportunities.

What makes a top market & brand intelligence agency stand out from others?

What sets a top market & brand intelligence agency apart is a combination of deep expertise, advanced analytical tools, and a client-centric approach. 

G & Co. excels at turning complex data into clear insights that directly impact business strategy. Our global reach, coupled with local market knowledge, ensures that we provide relevant solutions for businesses across industries. 

We are committed to delivering results that support your specific business goals, whether that’s optimizing brand health, improving customer experience, or enhancing competitive positioning. 

Our team works closely with yours to accelerate sustainable growth and a competitive edge in the market.

How can market & brand intelligence agencies help with brand positioning?

Brand positioning is essential for differentiating your brand in a competitive market, and a market & brand intelligence agency like G & Co. is pivotal in refining this positioning. 

We start with a comprehensive brand analysis to evaluate consumer perceptions, strengths, and areas for improvement. By analyzing market trends, competitor strategies, and customer behavior, we provide the insights needed to develop a clear, compelling brand positioning strategy. 

Our expertise ensures that your brand messaging, visual identity, and product offerings align with consumer needs, market expectations, and your overall business goals. 

We also continuously track brand performance, allowing us to adjust positioning strategies to maintain a competitive edge and boost growth.

What are the benefits of hiring a market & brand intelligence agency for competitive analysis?

Hiring a market & brand intelligence agency for competitive analysis offers several key benefits. 

Agencies like G & Co. provide an in-depth understanding of your competitors’ strengths, weaknesses, and market strategies. This insight allows you to identify areas of opportunity, competitive threats, and gaps in the market. 

With comprehensive analysis, we assess competitors’ branding, customer engagement tactics, product offerings, and pricing strategies. This information helps you craft better-informed decisions, refine your own brand positioning, and improve your marketing strategies. 

By staying ahead of competitive trends, you can refine product development, adjust your go-to-market strategies, and enhance customer experiences. With access to actionable data, your brand can gain a distinct competitive edge and be proactive in responding to industry shifts, ultimately boosting market share and brand loyalty.

How do market & brand intelligence agencies measure brand health and customer experience?

Market & brand intelligence agencies use a variety of quantitative and qualitative methods to measure brand health and customer experience. 

G & Co. conducts in-depth consumer surveys, social media listening, and customer satisfaction interviews to assess how your brand is perceived in the market. We use proprietary tools to track key brand health metrics such as brand awareness, brand perception, customer sentiment, and brand loyalty. 

Additionally, we evaluate customer experience through Net Promoter Score (NPS) surveys, customer feedback, and journey mapping. Our approach combines data from multiple touchpoints to provide a holistic view of how your brand is performing across different segments and regions. 

This comprehensive measurement allows us to identify areas of improvement, track changes over time, and offer actionable recommendations that boost your brand’s health and ensure a positive customer experience, ultimately fostering loyalty and sustained business growth.

Can a market & brand intelligence agency help identify new market opportunities?

Yes, a market & brand intelligence agency plays a crucial role in identifying new market opportunities. 

By leveraging comprehensive market research, competitor analysis, and consumer insights, agencies like G & Co. help you spot emerging trends, shifts in consumer behavior, and gaps in the market. We analyze demographic data, regional demand patterns, and evolving customer needs to uncover untapped opportunities. 

Through advanced data analytics and forecasting, we help businesses understand the broader market landscape, assess new product or service potential, and evaluate market readiness. Our in-depth analysis also identifies strategic partnerships and channels that can accelerate market entry. 

By providing practical guidance, we enable you to make informed decisions about new target audiences, product innovations, and geographic expansions, ultimately helping you seize opportunities ahead of the competition and spur sustainable growth.

How do market & brand intelligence agencies help with market entry strategies?

Market & brand intelligence agencies like G & Co. assist with market entry strategies by providing vital insights into the competitive landscape, consumer behavior, and potential barriers to entry. 

Our research includes market sizing, segmentation, and trend forecasting to identify the most viable markets for expansion. 

We also conduct competitor analysis to determine the strengths and weaknesses of local players, helping you understand the market dynamics and what your brand needs to succeed. 

Through a deep understanding of consumer preferences, we build marketing, pricing, and product strategies fine-tuned to resonate with the audience. 

Additionally, we provide insights into regulatory factors and distribution channels, ensuring that your entry into a new market is smooth and strategically sound. 

By combining data-driven insights with deep local expertise, we help brands confidently navigate the complexities of new market environments and maximize the chances of success.

Global Leadership

We’re 100+ individuals from across the world driven by innovation and diverse perspectives. We craft your brands innovations for the world of tomorrow.

Adrian Garnica
President
As the President of G & Co., Adrian is a visionary leader responsible for driving growth, managing teams, and fostering client relationships. With a proven track record at McKinsey and R/GA, Adrian has successfully developed and executed strategic visions, led consultant teams, secured major clients such as Travel + Leisure, Google, and Louis Vuitton, and ensured top-quality project delivery. Adrian's expertise lies in scaling, operations, and client-agency collaboration.
Kevin Sonof
VP, Strategy
Kevin serves G & Co. as VP of Strategy, bringing an accomplished strategist perspective for driving growth, delivering high-quality consulting projects, and cultivating client relationships. With expertise in market research, cross-functional collaboration, and staying abreast of industry trends, Kevin has successfully worked with renowned brands such as AT&T, Verizon, Google, Facebook, and Coca-Cola.
Jimena Robles
Head of Marketing & Experience
As the Head of Marketing & Experience at G & Co. Jimena employs her skill of spearheading enterprise creative strategies and roadmaps. She previously oversaw client engagements at Edelman and Essence.
Juan Manuel Gonzalez
Chief Executive Officer
As the CEO of G & Co., Juan is a visionary leader driving the company's strategic direction and growth. With expertise in executive leadership, business development, and relationship management, Juan has successfully developed and executed business plans, expanded the firm's market presence, and worked with renowned brands such as Saks Fifth Avenue, Levi’s, and Coca-Cola while taking the company to a worldwide presence and expanding to more than fifty employees. He has been recognized by the CFDA, ANA, Wall Street Journal, and Inc.
Estella Mahone
Chief Financial Officer
Estella is a seasoned financial leader responsible for developing strategies, ensuring compliance, and optimizing financial stability. With expertise in financial planning, analysis, and risk management, Estella collaborates cross-functionally to drive strategic decision-making and enabling client missions.
Francisco Chung
VP, Digital
Francisco is a dynamic leader driving business growth through digital innovation. With a proven track record of developing and executing digital strategies, Francisco leads teams, identifies opportunities, and delivers tailored solutions for clients. With a rich background working with brands like Apple, Sony, and General Electric, he brings extensive expertise in driving growth, optimizing operations, and fostering strong collaboration with clients. His achievements have been recognized during his tenure as Creative Technical Director at Isobar, frog, and Material.
Jeff MacBride
VP, Project Management
Jeff excels in developing and implementing effective project management strategies. With a strong track record in leading teams and collaborating cross-functionally, Jeff ensures successful project delivery, client satisfaction, and continuous improvement. Having served renowned clients and brands, Jeff's expertise in scaling operations and fostering a collaborative culture is backed by achievements at Lockheed Martin and as an adjunct professor in project management.
Shaelyn Ventrano
Senior Project Coordinator
As our Senior Project Coordinator, Shaelyn's expertise lies in coordinating project activities and ensuring seamless execution. With a background as a Cryptologic Linguist and Division Lead in the US Navy, Shaelyn brings exceptional organizational and communication skills to the team to help monitor project progress, facilitate collaboration, and maintain meticulous documentation. Clients value Shaelyn's proactive approach, timely updates, and attentive service. Her dedication to process improvement and sharing best practices showcases her commitment to excellence in project management.
Jacob Wright
VP, Growth
Jacob helps G & Co. in his capacity to drive market expansion and revenue growth through strategic initiatives. With a strong business development track record in working with renowned brands like Nespresso, MGM Resorts, Microsoft, Johnson & Johnson, and Unilever, Jacob develops comprehensive growth plans, leveraging industry best practices, analyzing key performance indicators to identifiy areas for improvement and fosters a culture of collaboration and achievement. Prior experience at leading agencies includes roles as an Account Manager, Strategist, and Director of Strategy.

Capabilities

1/5

Brand Intelligence

We blend advanced analytics with strategic expertise to provide a comprehensive view of your market and competition.

Product Elevation

Our comprehensive approach to product elevation leverages cutting-edge technologies and user-centric designs, transforming ideas into impactful solutions.

Commerce Excellence

Our expertise in commerce acceleration lies in blending strategy with technology to create cohesive, impactful solutions.

Enterprise Transformation

We bring a holistic perspective to enterprise transformation, combining digital expertise with strategic insights to reimagine business processes.

AI & Data Evolution

We specialize in the seamless integration of AI and data strategies, ensuring that every implementation is tailored to meet specific business needs.

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