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Travel & Hospitality Digital Product & UX/UI Design Agency

Beyond UX/UI—we craft transformative digital experiences that set new standards. With deep expertise in travel technology, we work with airlines, hotels, OTAs, and global hospitality brands to craft intuitive, high-performing digital solutions. Whether it’s optimizing mobile booking flows, enhancing loyalty programs, or integrating AI-driven personalization, our team creates experiences that foster engagement, increase direct bookings, and set new industry benchmarks. In an era where customer expectations are evolving rapidly, we help brands stay ahead.

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Travel & Hospitality Digital Product & UX/UI Design Agency Services

We help travel and hospitality brands build digital experiences that set them apart. Whether it’s reimagining booking flows, creating responsive guest interactions, or leveraging AI for hyper-personalization, we craft digital solutions that strengthen loyalty, increase direct bookings, and optimize operations. With deep expertise across global travel brands, OTAs, and hospitality tech platforms, we design, build, and scale digital products that meet the evolving expectations of modern travelers. Our approach blends strategy, innovation, and design to create intuitive, and high-performing experiences that keep brands ahead in a competitive landscape.

Product Strategy

Successful digital products start with the right strategy. We help travel and hospitality brands define a clear vision, map out scalable solutions, and develop roadmaps that deliver measurable results. By aligning technology with business objectives, we create strategies that increase conversions, enhance customer engagement, and future-proof digital ecosystems.

Digital Innovation

Innovation is at the core of what we do. We help brands integrate emerging technologies—from AI-driven personalization to voice-enabled digital concierge services—ensuring intuitive experiences across every touchpoint. Our expertise keeps travel brands ahead of evolving customer expectations and market demands.

Global Travel Brands

For global travel brands, customer experience is everything. We optimize digital touchpoints to create frictionless journeys, from booking to post-trip engagement. Whether it’s refining loyalty programs or enhancing direct booking strategies, we help travel companies deliver experiences that build long-term customer relationships.

Hospitality Tech Platforms

The future of hospitality is digital. We work with hospitality tech platforms to develop intuitive, scalable solutions that enhance guest experiences and operational efficiency. From property management systems to next-gen booking platforms, we design digital products that work seamlessly across the ecosystem.

Online Travel Agencies (OTAs)

OTAs compete in a fast-moving, high-expectation market. We optimize search, booking flows, and personalization strategies to maximize conversions and keep travelers engaged. With data-driven insights, we help OTAs build intuitive digital experiences that increase customer satisfaction and revenue.

Digital Product Design

We craft high-performing digital products that make travel memorable. Whether it's a mobile app, web platform, or in-flight entertainment interface, we design and develop experiences that foster engagement, increase retention, and provide lasting business impact.

UX/UI Design

A great travel experience starts with exceptional UX/UI design. We combine user research, behavioral insights, and industry best practices to design digital experiences that feel effortless. This translates to higher conversions, increased brand loyalty, and experiences that travelers remember.

User Research

To design for travelers, we need to understand them. We conduct deep user research, usability testing, and behavioral analysis to ensure every digital experience is built with real customer needs in mind. Our insights help travel brands reduce friction, enhance engagement, and ensure long-term success.

Our Impact as a Travel & Hospitality Digital Product & UX/UI Design Agency

G & Co. helps travel and hospitality brands create digital experiences that don’t just meet expectations—they redefine them. From streamlining booking flows to personalizing guest journeys, we design and build solutions that make every interaction intuitive, and engaging. We believe data-driven insights fuel smarter decisions. Through our Acumen research platform, we provide real-time consumer sentiment and brand health data, helping travel brands adapt to shifting market demands. The result is digital experiences that foster engagement, increase direct bookings, and strengthen brand loyalty in an evolving industry.

Unified Omnichannel Experiences

Travelers expect continuity across devices and channels. We help brands unify their web, mobile, and in-person experiences with a robust digital strategy that ensures frictionless interactions. Whether it’s mobile-first booking, in-app itinerary management, or connected in-flight services, we design premium journeys that feel effortless.

Personalized Guest Journeys

No two travelers are the same. We help brands harness behavioral data, AI-driven recommendations, and dynamic content strategies to create tailored experiences that increase engagement and retention. Whether it’s personalized loyalty rewards, smart itinerary suggestions, or one-to-one messaging, we make digital experiences feel truly personal.

Reducing OTA Reliance & Maximizing Revenue

We empower travel and hospitality brands to take control of their revenue streams. By optimizing booking flows, integrating personalized pricing, and designing loyalty-driven user experiences, we help brands increase direct bookings while reducing dependency on third-party OTAs. The outcome? Stronger customer relationships and higher profitability.

Frictionless Mobile & Web Experiences

Travelers won’t wait for slow, clunky experiences. We design high-performance mobile and web platforms that prioritize speed, intuitive navigation, and secure payment integration. By reducing friction in the booking process, we help brands lower bounce rates, increase conversions, and support long-term engagement.

Designing for Every Traveler

Great design is for everyone. We build travel and hospitality platforms that meet the highest accessibility and usability standards, ensuring inclusivity across all digital touchpoints. From adaptive interfaces to compliance-driven UX, we create experiences that are engaging, intuitive, and accessible to all.

Future-Proofing Travel & Hospitality

The travel industry is evolving fast—we help brands stay ahead. By integrating emerging technologies, automating workflows, and scaling digital products, we enable transformation that’s not just about keeping up, but leading the way. Whether it’s AI-powered customer support or cloud-based booking systems, we build solutions that set brands apart in a competitive landscape.

Testimonials

Aaron Bellack
Manager, Marketplace Operations
Saks Fifth Avenue

"G & Co. is a dynamic, resourceful, and engaging team that can dive in, collaborate across teams, and deliver actionable insights. I would recommend them for any company that requires strategic thinking and leadership."

Alexandra Reed
Director, Digital Marketing EMEA
Nike

"Upon reviewing multiple alternatives, our selection fell on G & Co., - a choice that has been absolutely precise from the very start. This collaboration has brought forth immense value and positivity for Nike, making it an exceptionally gratifying endeavor."

Akio Tanaka
Senior Director, Digital Transformation
Toyota

"G & Co.'s team exemplifies strategic expertise and fearless innovation. Their commitment to solving complex problems is commendable."

Patricia Miller
Senior Director, Customer Experience
Enterprise Airline

"G & Co. is a blend of passion, collaboration, and unmatched digital expertise, always exceeding our business expectations."

$10
Billion

Robust strategy delivered to meet revenue goal by 2027.

102
+

Million people reached after implementation of user experience design.

162
%

Increase in online direct-to-consumer conversion.

100
+

Delivers & consumers benchmarked across the United States for a 3-month survey.

2
Months

Created a full-scale, responsive UX/UI design for desktop, mobile, and tablet.

1
Million

Downloads of the Toyota app for convenient, vehicle management.

3
Months

Re-design accomplished

478
%

Increase in campaign reach with new market targeting

2
Months

Mobile app design accomplished from start to finish

23
Million

Average monthly insights report downloads

$10
Billion

Robust strategy delivered to meet revenue goal by 2027.

102
+

Million people reached after implementation of user experience design.

162
%

Increase in online direct-to-consumer conversion.

100
+

Delivers & consumers benchmarked across the United States for a 3-month survey.

2
Months

Created a full-scale, responsive UX/UI design for desktop, mobile, and tablet.

1
Million

Downloads of the Toyota app for convenient, vehicle management.

3
Months

Re-design accomplished

478
%

Increase in campaign reach with new market targeting

2
Months

Mobile app design accomplished from start to finish

23
Million

Average monthly insights report downloads

Our Expertise as a Travel & Hospitality Digital Product & UX/UI Design Agency

G & Co. helps travel and hospitality brands create high-performance digital experiences that foster engagement, increase direct bookings, and build lasting loyalty. Our team of strategists, designers, and product experts brings a deep understanding of industry trends, consumer behavior, and emerging technologies to craft solutions that give brands a competitive edge. We take a global perspective on digital transformation, working across markets to develop strategies tailored to regional audiences. Whether it's optimizing conversion rates, personalizing guest experiences, or integrating AI-driven automation, we deliver digital products that reshape the future of travel.

A Global Perspective, Localized for Impact

Travel is inherently global, and so is our approach. With teams in New York, London, Paris, Shanghai, and Hong Kong, we understand regional behaviors, competitive landscapes, and evolving customer expectations. Our market insights help brands create digital experiences that feel personal—no matter where in the world they operate.

Deep Traveler Understanding

We don’t guess what travelers want—we know. Through behavioral analytics, real-time sentiment tracking, and continuous user research, we help brands refine digital experiences that resonate. By understanding how travelers search, book, and interact, we design solutions that keep customers engaged and coming back.

Building Digital Products That Perform

Speed, scalability, and responsive interactions are at the core of every product we create. From booking engines to loyalty platforms, we design and develop high-performance digital products that not only meet expectations but exceed them—ensuring frictionless interactions across web and mobile.

Designing for Conversions, Not Just Aesthetics

Beautiful design is meaningless if it doesn’t produce results. We take a conversion-focused approach to UX/UI, optimizing every touchpoint to reduce friction, streamline navigation, and maximize bookings. Through A/B testing and data-driven enhancements, we help brands turn digital experiences into revenue engines.

From Strategy to Execution: A Full-Service Approach

Design is just the beginning. We build, fine-tune, and scale for lasting impact. Our end-to-end services cover everything from UX research and product strategy to development and continuous optimization. Whether brands need a full-scale digital transformation or targeted improvements, we bring the expertise to deliver results.

AI-Driven Personalization

Every traveler is unique—so why should their digital experience be one-size-fits-all? We leverage AI-driven personalization to create tailored recommendations, dynamic pricing, and loyalty incentives that make every interaction feel relevant. By harnessing predictive analytics and real-time data, we help brands turn customer insights into competitive advantages.

FAQs

What does a travel & hospitality digital product & UX/UI design agency do?

A travel & hospitality digital product & UX/UI design agency specializes in creating engaging, and high-performing digital experiences for airlines, hotels, resorts, online travel agencies (OTAs), cruise lines, and other industry players. G & Co. helps brands enhance customer journeys, optimize booking flows, and create intuitive interfaces that boost conversions and loyalty. Our expertise spans product strategy, UX research, usability testing, interaction design, and mobile application development, ensuring every touchpoint—whether a website, booking platform, or digital concierge—is designed for maximum efficiency and engagement. 

By leveraging data-driven insights, behavioral research, and industry best practices, we craft user-centered digital solutions that streamline operations, increase direct bookings, and improve guest satisfaction. Whether it’s revamping a global hotel chain’s website or optimizing a travel app for responsive mobile experiences, we ensure our clients stay ahead of evolving consumer expectations in a competitive landscape.

How can a digital product & UX/UI design agency help travel and hospitality companies?

A digital product & UX/UI design agency helps travel and hospitality companies improve customer experiences, increase conversions, and enhance operational efficiency through strategic digital transformation. G & Co. works with airlines, hotels, travel management companies, and hospitality tech platforms to design and build frictionless digital experiences that address critical industry challenges—such as reducing OTA dependency, increasing mobile bookings, and enhancing loyalty programs. 

Through user research and usability testing, we identify pain points and develop tailored solutions that optimize booking platforms, mobile apps, in-flight entertainment systems, and digital concierge services. Our expertise in AI-driven personalization, omnichannel experiences, and interaction design enables us to create streamlined end-to-end digital journeys that enhance guest satisfaction, encourage repeat business, and improve brand differentiation in a highly competitive market.

What are the benefits of hiring a travel & hospitality digital product & UX/UI design agency?

Hiring a specialized travel & hospitality digital product & UX/UI design agency ensures brands receive tailored solutions that deliver measurable business impact. G & Co. offers data-driven insights, deep industry expertise, and a consumer-centric approach that helps clients enhance digital engagement, optimize revenue streams, and improve operational efficiency. Our work with global travel brands, hotel chains, OTAs, and airlines allows us to deliver best-in-class booking platforms, mobile applications, and web experiences that increase direct bookings, reduce friction, and improve guest satisfaction. 

We leverage cutting-edge UX/UI principles, usability testing, and conversion rate optimization (CRO) to ensure every digital touchpoint is intuitive, efficient, and results-driven. By partnering with us, clients gain access to scalable, future-proof digital products that keep pace with evolving consumer expectations and technological advancements.

How do travel & hospitality digital product agencies improve guest experiences?

Travel & hospitality brands thrive on exceptional guest experiences, and a digital product & UX/UI design agency ensures every digital touchpoint meets consumer expectations. G & Co. maps user journeys, conducts user research, and optimizes booking platforms to remove friction and enhance satisfaction. From mobile-friendly hotel check-ins to frictionless airline ticketing experiences, our solutions make digital interactions effortless and enjoyable. 

We leverage AI-driven personalization to customize recommendations, loyalty rewards, and premium service upgrades, ensuring guests receive a tailored experience that builds brand affinity. By integrating cutting-edge UX/UI design, interaction design, and accessibility best practices, we create digital experiences that increase engagement, direct bookings, and boost retention rates. Our expertise in digital concierge solutions, SaaS products, and omnichannel integration ensures that every guest interaction—whether online or in person—feels premium, and memorable.

What should I look for in a travel & hospitality digital product & UX/UI design agency?

Selecting the right travel & hospitality digital product & UX/UI design agency requires evaluating its industry expertise, track record of success, and ability to create consumer-centric digital solutions. G & Co. brings deep knowledge of travel and hospitality trends, advanced UX/UI methodologies, and a data-driven approach that delivers measurable business impact. The best agencies have extensive experience working with hotels, airlines, OTAs, and travel management companies, ensuring they understand the nuances of the industry. A research-driven approach is also critical—agencies that conduct user research, usability testing, and data analysis can better inform their designs and enhance customer experiences. 

Beyond expertise, the ability to achieve conversion-focused design is key, as frictionless booking flows and optimized user interfaces directly impact revenue. A strong agency should also provide end-to-end services, from product strategy and prototyping to software development and digital transformation consulting. Additionally, leading agencies focus on innovation, offering scalable and future-proof digital solutions such as AI-driven personalization and mobile-first experiences. Our global expertise, cutting-edge methodologies, and commitment to client success make us the trusted partner for leading travel brands looking to enhance their digital presence and ensure measurable growth.

How do travel & hospitality digital product agencies measure success?

A top-tier travel & hospitality digital product & UX/UI design agency measures success through data-driven performance metrics that align with business objectives. G & Co. focuses on key indicators such as conversion rates, direct bookings, mobile engagement, and user retention to ensure our digital solutions create real business impact. The ability to boost revenue growth is a fundamental measure of success, and we evaluate increases in direct bookings, ticket upgrades, and premium service adoption to track financial impact. Guest engagement is another essential factor, with metrics such as time on site, bounce rates, and booking completion rates providing valuable insights into how effectively a digital product enhances the user experience. 

Operational efficiency also plays a role, as reducing customer service inquiries and friction points within digital touchpoints can streamline operations and improve guest satisfaction. Finally, continuous A/B testing and real-time data optimization ensure that every design decision is backed by performance-driven insights. Through ongoing success check-ins, we align with our clients’ goals and refine digital strategies to ensure long-term value and sustained growth in the travel and hospitality industry.

What’s the difference between a general UX/UI design agency and one specialized in travel & hospitality?

A general UX/UI design agency may provide broad expertise, but a specialized travel & hospitality digital product agency brings a deep understanding of industry-specific challenges, consumer behaviors, and evolving market trends. We have extensive experience working with airlines, hotels, OTAs, and hospitality management groups, allowing us to craft digital experiences tailored to the complexities of the travel sector. Optimized booking flows are a critical component of our work, ensuring effortless reservation processes for hotels, airlines, and cruise lines. We also focus on personalization, using AI-driven insights to create customized guest experiences that foster engagement and loyalty. 

The ability to integrate unified omnichannel experiences is another differentiator, ensuring smooth transitions between mobile, web, and in-person interactions. Additionally, regulatory compliance and accessibility are crucial in the travel industry, requiring digital solutions that meet global standards and enhance usability for all guests. A specialized agency like G & Co. provides not just design expertise but also a strategic partnership that helps travel and hospitality brands improve business performance, enhance customer satisfaction, and differentiate themselves in an increasingly competitive landscape.

How can a UX/UI design agency increase direct bookings for travel and hospitality brands?

A UX/UI design agency specializing in travel and hospitality can significantly increase direct bookings by streamlining the customer journey, eliminating friction, and enhancing user engagement. G & Co. leverages data-driven design to create intuitive booking experiences that reduce drop-offs and increase conversions. By optimizing website and mobile booking interfaces, we ensure that guests can find relevant information, compare options, and complete reservations effortlessly. 

A strategic UX approach also includes trust-building elements such as transparent pricing, social proof, and secure checkout processes, all of which encourage users to book directly rather than through third-party platforms. Personalization plays a crucial role as well—by leveraging AI-driven recommendations, dynamic pricing, and tailored promotions, we help brands offer more relevant experiences that incentivize direct bookings. With our expertise, travel and hospitality brands can create compelling digital experiences that not only capture demand but also build long-term customer loyalty.

Can a travel & hospitality UX/UI design firm help reduce dependency on OTAs?

Yes, a specialized UX/UI design firm can play a pivotal role in reducing reliance on online travel agencies (OTAs) by enhancing direct booking channels and improving customer retention. G & Co. focuses on designing high-performing digital experiences that encourage travelers to book directly rather than through third-party intermediaries. A frictionless, user-friendly booking experience is essential—our designs simplify the search and reservation process, ensuring travelers can complete bookings quickly and confidently. 

Additionally, we help brands implement loyalty programs, exclusive member rates, and targeted incentives that encourage repeat direct bookings. Personalization is another key factor; by leveraging user data and AI-driven insights, we craft customized offers and recommendations that increase engagement and retention. Through an optimized direct booking experience, travel and hospitality brands can take back control of their revenue streams, strengthen brand loyalty, and reduce costly OTA commissions.

How do digital product agencies boost revenue growth for travel & hospitality businesses?

Digital product agencies boost revenue growth for travel and hospitality businesses by creating data-driven, and conversion-optimized digital experiences. G & Co. combines UX/UI best practices with advanced personalization and performance analytics to enhance every stage of the customer journey. By refining booking platforms and mobile applications, we increase direct conversions while reducing friction points that lead to abandoned bookings. Our work also extends to upselling and cross-selling strategies, where we optimize digital touchpoints to encourage premium upgrades, add-ons, and ancillary purchases. 

Additionally, AI-driven personalization allows brands to serve relevant offers and experiences to users based on their behaviors and preferences, improving both engagement and spend. Operational efficiencies also contribute to revenue growth—by designing digital solutions that streamline customer service interactions and automate repetitive processes, we help brands reallocate resources and reduce operational costs. With our expertise, travel and hospitality brands can maximize their digital potential and unlock new revenue streams.

Global Leadership

We’re 100+ individuals from across the world driven by innovation and diverse perspectives. We craft your brands innovations for the world of tomorrow.

Adrian Garnica
President
As the President of G & Co., Adrian is a visionary leader responsible for driving growth, managing teams, and fostering client relationships. With a proven track record at McKinsey and R/GA, Adrian has successfully developed and executed strategic visions, led consultant teams, secured major clients such as Nike, Google, and Louis Vuitton, and ensured top-quality project delivery. Adrian's expertise lies in scaling, operations, and client-agency collaboration.
Kevin Sonof
VP, Strategy
Kevin serves G & Co. as VP of Strategy, bringing an accomplished strategist perspective for driving growth, delivering high-quality consulting projects, and cultivating client relationships. With expertise in market research, cross-functional collaboration, and staying abreast of industry trends, Kevin has successfully worked with renowned brands such as AT&T, Verizon, Google, Facebook, and Coca-Cola.
Jimena Robles
Head of Marketing & Experience
As the Head of Marketing & Experience at G & Co. Jimena employs her skill of spearheading enterprise creative strategies and roadmaps. She previously oversaw client engagements at Edelman and Essence.
Juan Manuel Gonzalez
Chief Executive Officer
As the CEO of G & Co., Juan is a visionary leader driving the company's strategic direction and growth. With expertise in executive leadership, business development, and relationship management, Juan has successfully developed and executed business plans, expanded the firm's market presence, and worked with renowned brands such as Saks Fifth Avenue, Levi’s, and Coca-Cola while taking the company to a worldwide presence and expanding to more than fifty employees. He has been recognized by the CFDA, ANA, Wall Street Journal, and Inc.
Estella Mahone
Chief Financial Officer
Estella is a seasoned financial leader responsible for developing strategies, ensuring compliance, and optimizing financial stability. With expertise in financial planning, analysis, and risk management, Estella collaborates cross-functionally to drive strategic decision-making and enabling client missions.
Francisco Chung
VP, Digital
Francisco is a dynamic leader driving business growth through digital innovation. With a proven track record of developing and executing digital strategies, Francisco leads teams, identifies opportunities, and delivers tailored solutions for clients. With a rich background working with brands like Apple, Sony, and General Electric, he brings extensive expertise in driving growth, optimizing operations, and fostering strong collaboration with clients. His achievements have been recognized during his tenure as Creative Technical Director at Isobar, frog, and Material.
Jeff MacBride
VP, Project Management
Jeff excels in developing and implementing effective project management strategies. With a strong track record in leading teams and collaborating cross-functionally, Jeff ensures successful project delivery, client satisfaction, and continuous improvement. Having served renowned clients and brands, Jeff's expertise in scaling operations and fostering a collaborative culture is backed by achievements at Lockheed Martin and as an adjunct professor in project management.
Shaelyn Ventrano
Senior Project Coordinator
As our Senior Project Coordinator, Shaelyn's expertise lies in coordinating project activities and ensuring seamless execution. With a background as a Cryptologic Linguist and Division Lead in the US Navy, Shaelyn brings exceptional organizational and communication skills to the team to help monitor project progress, facilitate collaboration, and maintain meticulous documentation. Clients value Shaelyn's proactive approach, timely updates, and attentive service. Her dedication to process improvement and sharing best practices showcases her commitment to excellence in project management.
Jacob Wright
VP, Growth
Jacob helps G & Co. in his capacity to drive market expansion and revenue growth through strategic initiatives. With a strong business development track record in working with renowned brands like Nespresso, MGM Resorts, Microsoft, Johnson & Johnson, and Unilever, Jacob develops comprehensive growth plans, leveraging industry best practices, analyzing key performance indicators to identifiy areas for improvement and fosters a culture of collaboration and achievement. Prior experience at leading agencies includes roles as an Account Manager, Strategist, and Director of Strategy.

Capabilities

1/5

Brand Intelligence

We blend advanced analytics with strategic expertise to provide a comprehensive view of your market and competition.

Product Elevation

Our comprehensive approach to product elevation leverages cutting-edge technologies and user-centric designs, transforming ideas into impactful solutions.

Commerce Excellence

Our expertise in commerce acceleration lies in blending strategy with technology to create cohesive, impactful solutions.

Enterprise Transformation

We bring a holistic perspective to enterprise transformation, combining digital expertise with strategic insights to reimagine business processes.

AI & Data Evolution

We specialize in the seamless integration of AI and data strategies, ensuring that every implementation is tailored to meet specific business needs.

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