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Salesforce Partner Agency & Consulting Firm

Salesforce is powerful—but only when it’s put to work with the right strategy behind it. At G & Co., we help companies unlock the full potential of Salesforce to better serve customers, work smarter, and grow faster. With deep cross-industry experience, we turn complexity into clarity—aligning teams, tools, and goals to drive real outcomes.

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The Global Salesforce Partner

Salesforce Partner Agency & Consulting Firm Services

We help businesses get more from Salesforce—whether they’re scaling fast, evolving legacy systems, or reimagining customer journeys. From CRM setup and cloud integration to automation, data strategy, and personalization, our team supports clients across the full transformation lifecycle. Always aligned to real business goals. Always built to grow with you.

CRM Strategy & Optimization

Salesforce should work for your business—not the other way around. We help clients make the most of their CRM by designing strategies rooted in real goals, not guesswork. From better data structures to smarter engagement flows, we make sure your Salesforce setup drives growth, not complexity.

Cloud Platform Integration

Siloed tools slow you down. We connect your Salesforce clouds—Sales, Service, Marketing—and third-party platforms into one frictionless system. So your teams work from the same playbook, your data speaks the same language, and you’re ready to scale without the usual roadblocks.

Customer Experience Design

We design experiences that actually work for the people who use them. By mapping journeys and aligning every touchpoint, we help brands use Salesforce to deliver customer interactions that feel thoughtful, connected, and personal—across both digital and in-person moments.

Digital Transformation Consulting

Transformation isn’t just about technology—it’s about making your business more resilient and adaptable. We help companies reimagine how Salesforce can support smarter ways of working, turning bold ideas into operational change that sticks and scales.

Salesforce Implementation Services

We make Salesforce work from day one. From architecture to launch, our team handles the full implementation—without the delays, bloat, or confusion. Whether you’re starting fresh or rebuilding what’s not working, we help you go live with confidence and clarity.

Data Management & Insights

Your data is only as powerful as your ability to use it. We help clean it, connect it, and turn it into something meaningful. From dashboards to personalization, we make Salesforce data work harder for your business and your bottom line.

Workflow Automation & Process Improvement

Manual work slows everyone down. We help you automate the repeatable stuff—so your teams can focus on the things that matter. With Salesforce automation, we unlock efficiency, reduce human error, and build processes that move at the speed of your business.

Ongoing Support & Performance Enablement

Salesforce isn’t a one-and-done job. We stay with you to make sure everything runs smoothly—evolving your platform as your business grows. From enhancements to enablement, our team is here to help you get more value out of Salesforce, every step of the way.

Our Impact as a Salesforce Partner Agency & Consulting Firm

We help ambitious teams do more with Salesforce. Whether you're trying to connect fragmented systems, personalize experiences, or turn insights into action, G & Co. bridges the gap between strategy and execution. Our consumer-first approach means every solution is designed around what matters most to your customers and your business. Powered by our global footprint and insights from our Acumen research platform, we help clients stay ahead—building smarter operations, stronger relationships, and sustainable growth that lasts.

Enhanced Personalization at Scale

Your customers expect more than one-size-fits-all. We help brands use Salesforce Marketing Cloud and CDP to personalize experiences in real time—matching the right message to the right moment. With the right data and automation in place, we make it easy to scale individualized engagement that drives ROI.

Improved Customer Retention and Loyalty

Loyalty is earned, not assumed. We help you understand what keeps customers coming back—and design Salesforce strategies that reinforce it. From segmentation to automated engagement flows, we create smart retention systems that build trust, reduce churn, and increase lifetime value.

End-to-End Customer Journey Orchestration

We do more than build touchpoints—we connect them. From first impression to ongoing engagement, we help you use Salesforce to create customer journeys that feel seamless and relevant at every stage. Fewer gaps. More consistency. Better outcomes.

Data Unification Across Touchpoints

When your data lives in silos, so does your customer experience. We unify data across marketing, sales, service, and commerce into one Salesforce ecosystem—so your team can make faster decisions, act with confidence, and deliver experiences that truly connect.

Integration with Core Business Systems

Your tools should talk to each other. We connect Salesforce with ERP, finance, inventory, and HR systems to create one smart, flexible business engine. That means less duplication, better visibility, and operations that just flow—no matter how complex.

Global Scalability with Local Relevance

Scaling globally doesn’t mean losing local nuance. With a team across major markets and deep cultural insight, we help brands tailor Salesforce experiences for every region—so you grow with consistency, stay compliant, and always resonate with the people you’re serving.

Testimonials

Aaron Bellack
Manager, Marketplace Operations
Saks Fifth Avenue

"G & Co. is a dynamic, resourceful, and engaging team that can dive in, collaborate across teams, and deliver actionable insights. I would recommend them for any company that requires strategic thinking and leadership."

Alexandra Reed
Director, Digital Marketing EMEA
Nike

"Upon reviewing multiple alternatives, our selection fell on G & Co., - a choice that has been absolutely precise from the very start. This collaboration has brought forth immense value and positivity for Nike, making it an exceptionally gratifying endeavor."

Akio Tanaka
Senior Director, Digital Transformation
Toyota

"G & Co.'s team exemplifies strategic expertise and fearless innovation. Their commitment to solving complex problems is commendable."

Patricia Miller
Senior Director, Customer Experience
Enterprise Airline

"G & Co. is a blend of passion, collaboration, and unmatched digital expertise, always exceeding our business expectations."

$10
Billion

Robust strategy delivered to meet revenue goal by 2027.

102
+

Million people reached after implementation of user experience design.

162
%

Increase in online direct-to-consumer conversion.

100
+

Delivers & consumers benchmarked across the United States for a 3-month survey.

2
Months

Created a full-scale, responsive UX/UI design for desktop, mobile, and tablet.

1
Million

Downloads of the Toyota app for convenient, vehicle management.

3
Months

Re-design accomplished

478
%

Increase in campaign reach with new market targeting

2
Months

Mobile app design accomplished from start to finish

$10
Billion

Robust strategy delivered to meet revenue goal by 2027.

102
+

Million people reached after implementation of user experience design.

162
%

Increase in online direct-to-consumer conversion.

100
+

Delivers & consumers benchmarked across the United States for a 3-month survey.

2
Months

Created a full-scale, responsive UX/UI design for desktop, mobile, and tablet.

1
Million

Downloads of the Toyota app for convenient, vehicle management.

3
Months

Re-design accomplished

478
%

Increase in campaign reach with new market targeting

2
Months

Mobile app design accomplished from start to finish

Our Expertise as a Salesforce Partner Agency & Consulting Firm

We don’t just implement Salesforce—we help teams rethink what’s possible with it. G & Co. brings real-world experience across industries like retail, travel, and finance to solve the everyday and the extraordinary. Our team of strategists and specialists helps companies use Salesforce not just to work better—but to grow with purpose. From how systems connect to how people engage, we focus on what matters most: building solutions that actually move the needle.

End-to-End Execution

From idea to implementation (and everything in between), we’re with you the whole way. Our team brings strategy, design, development, and enablement under one roof—so projects stay aligned, move faster, and actually deliver what they promise.

Global Delivery Network

We work where our clients do. With offices in New York, London, Paris, Shanghai, and Hong Kong and others across the world, G & Co. brings a global delivery network to Salesforce engagement, meaning you get local context and 24-hour collaboration—without compromising quality, speed, or relevance.

Consumer-First Methodology

Everything we build starts with the people who will use it. With insights from our proprietary Acumen platform, we design Salesforce experiences around real needs, behaviors, and expectations—ensuring your business stays connected to the people it serves.

Scalable Architecture Design

Growth shouldn’t mean starting over. We design Salesforce environments that are flexible, future-ready, and built to scale—so you can adapt fast, move confidently, and avoid the tech debt that slows progress down.

Continuous Performance Monitoring

We don’t walk away after launch. With built-in check-ins, data dashboards, and proactive support, we help your Salesforce ecosystem evolve with your business—so performance keeps up, and opportunities never slip through the cracks.

Strategic Business Alignment

We’re not here to implement software for the sake of it. Everything we do is aligned with your goals—whether it’s growing revenue, improving customer loyalty, or optimizing operations. We help make sure Salesforce becomes a driver of progress, not just a platform.

Financial Services & Fintech

From banking and digital payments to wealth management, we help financial institutions use Salesforce to deliver secure, compliant, and personalized experiences—supporting smarter customer journeys in a rapidly evolving finance ecosystem.

Insurance

We work with both legacy insurers and insurtech innovators to modernize claims processing, underwriting, and policyholder engagement—making every touchpoint smarter, faster, and more human.

Healthcare

Whether it’s telehealth, care coordination, or patient engagement, we help health organizations use Salesforce to build connected, patient-first experiences that improve outcomes and streamline operations.

Pharmaceutical

We support pharma leaders in bridging innovation and execution—building Salesforce solutions that support drug development, provider collaboration, and seamless, compliant communication at scale.

Life Sciences & Biotech

In highly regulated, fast-moving environments, we help life sciences and biosciences companies connect research, commercial teams, and operations—ensuring agility without compromising integrity.

Travel & Hospitality

From global hotel brands to niche travel services, we help hospitality companies deliver more personalized guest experiences—building loyalty, streamlining bookings, and automating service at scale.

Automotive

We help automotive brands reimagine the full customer journey—from online research to post-sale engagement—using Salesforce to improve lead management, dealer coordination, and lifecycle marketing.

Telecommunications

We partner with telecom providers to create seamless, omnichannel customer experiences—reducing churn, improving support, and making mobile network plans feel personal, not generic.

Energy & Utilities

We bring clarity to complex systems—helping energy and utility firms modernize field operations, engage customers more effectively, and bring greater visibility to infrastructure and distribution using Salesforce.

Retail

In big box, DTC, or omnichannel commerce, we help retailers build Salesforce-powered experiences that drive loyalty, enable personalization, and keep customers coming back for more.

Enterprise

G & Co. supports corporate, multinational, and Fortune 500 companies in executing large-scale Salesforce transformations, designing and executing enterprise-scale Salesforce transformations—making sure every part of the organization is connected, efficient, and ready to lead.

FAQs

What does a Salesforce agency do for enterprise digital transformation?

A Salesforce agency plays a central role in accelerating enterprise digital transformation by aligning business objectives with Salesforce’s capabilities across the organization. This includes more than just implementing tools—it means designing a transformation strategy that connects systems, teams, and data into a unified, scalable solution.

For enterprise companies, a Salesforce agency brings structured methodologies, change management expertise, and technical proficiency to ensure that digital transformation efforts are not only technologically sound but strategically aligned. From architecting multi-cloud environments to integrating Salesforce with ERP and financial systems, a partner agency ensures every initiative is purpose-built for measurable business value.

G & Co. goes beyond implementation to serve as a strategic partner, helping clients modernize operations, improve cross-functional collaboration, and create data-driven customer experiences. Our end-to-end approach—from discovery to optimization—ensures that Salesforce becomes a growth engine, not just a software platform.

How can a Salesforce agency improve CRM performance across departments?

A Salesforce agency improves CRM performance by connecting departmental goals with platform functionality—ensuring that marketing, sales, service, and operations are aligned around the same customer data and workflows.

Enterprise CRM underperformance often stems from fragmented usage, inconsistent data structures, or poor cross-team visibility. A specialized Salesforce partner agency resolves this by streamlining data flows, harmonizing processes, and customizing dashboards and automation tailored to each department’s KPIs.

For example, marketing can leverage customer segmentation and journey builders, sales can automate lead scoring and forecasting, and customer service can deliver faster resolutions with integrated case management—all on one unified platform. G & Co. brings this vision to life with deep experience in cross-functional Salesforce deployments that ensure the CRM becomes a true source of business intelligence, not just a record-keeping system.

What are the advantages of hiring a specialized Salesforce agency over a general IT provider?

While general IT providers may offer broad technical services, a specialized Salesforce agency delivers platform-native expertise, strategic alignment, and a deeper understanding of how Salesforce impacts customer experiences, revenue growth, and operational efficiency.

Salesforce is not just a CRM—it’s a complex, customizable ecosystem of interconnected clouds. A specialized agency understands how to design and configure that ecosystem for enterprise-specific needs, whether it's integrating Marketing Cloud with existing data infrastructure, setting up automation in Service Cloud, or tailoring Sales Cloud for a global sales force.

Moreover, Salesforce agencies like G & Co. bring vertical-specific knowledge (retail, finance, healthcare, etc.), ensuring that best practices are applied based on real-world use cases. We also offer access to certified consultants, industry benchmarks through our proprietary Acumen research platform, and a proven track record with Fortune 500 clients. In short, the difference lies in executional excellence, strategic insight, and platform fluency.

When should a company consider partnering with a Salesforce consulting agency?

Enterprise companies should consider partnering with a Salesforce consulting agency when the stakes of Salesforce adoption—or underperformance—are high. This includes situations such as launching a large-scale CRM transformation, integrating Salesforce with complex internal systems, rolling out Salesforce across multiple global regions, or when internal adoption and ROI have stalled.

A consulting agency adds the most value at strategic inflection points: during initial implementation, major upgrades, multi-cloud adoption, or organizational restructuring. Additionally, when a business is moving from tactical to strategic use of Salesforce—shifting from basic CRM to a fully integrated customer engagement platform—a consulting partner can guide that transition with precision.

G & Co. helps clients not only navigate these inflection points but build long-term success plans around them. We work with clients proactively, conducting success check-ins, aligning platforms with evolving business needs, and enabling teams to unlock full platform potential across departments and regions.

What sets leading Salesforce agencies apart in terms of strategy and execution?

Leading Salesforce agencies distinguish themselves by combining strategic vision with executional rigor. Strategy without delivery is theory; delivery without strategy is risk. The best Salesforce partners bridge this gap with a proven ability to diagnose, design, and implement enterprise-wide solutions that deliver measurable business outcomes.

What sets firms like G & Co. apart is our consumer-first methodology grounded in real market data, our cross-industry experience, and our end-to-end delivery capability. We begin with a clear understanding of the business goals—customer acquisition, retention, cost reduction, or process efficiency—and build Salesforce environments around those objectives.

In execution, leading agencies excel at tailoring multi-cloud implementations, creating scalable architectures, and ensuring continuous optimization through analytics and performance monitoring. With G & Co.’s global delivery model, proprietary research platform (Acumen), and 100+ strategists and experience specialists, we enable our clients to scale with enterprise needs while maintaining an agile, client-centric approach.

What services should an enterprise expect from a Salesforce consulting company?

An enterprise should expect a Salesforce consulting company to deliver both strategic advisory and technical execution services—covering the full lifecycle of platform enablement. This includes discovery and business analysis, platform architecture, cloud selection, implementation planning, user journey design, data migration, integration, training, and post-launch optimization.

Beyond deployment, top-tier Salesforce consulting companies help enterprises reimagine how they operate across marketing, sales, service, and IT. This includes identifying high-impact use cases, building customized automation, integrating legacy systems, and driving user adoption.

G & Co.’s services span end-to-end—from strategic roadmapping and data governance to ongoing performance monitoring—ensuring that Salesforce becomes a business driver rather than a static tool. We align all efforts with measurable KPIs, giving enterprises a clear, actionable path to ROI.

What does a Salesforce implementation company typically handle during a rollout?

During a rollout, a Salesforce implementation company is responsible for managing the full deployment process—from planning and technical setup to integration and enablement. This includes gathering business requirements, configuring the platform (across Sales, Service, or Marketing Cloud), migrating data, integrating with third-party or internal systems, developing custom workflows, and testing.

The implementation partner also handles user enablement, documentation, stakeholder alignment, and go-live planning to ensure a smooth transition. For enterprise environments, this often involves working across departments and geographies to deploy Salesforce in phases, with continuous testing and change management.

G & Co. takes this further by aligning the rollout to business priorities—accelerating speed-to-value while reducing friction. Our teams collaborate with client stakeholders throughout the process, ensuring the solution fits the organization’s goals, governance, and operational realities.

How do you choose the right Salesforce implementation company for complex enterprise needs?

Choosing the right Salesforce implementation company for a complex enterprise involves evaluating three key dimensions: strategic understanding, technical depth, and industry experience. Enterprises need a partner who can think beyond configuration—one who understands the company’s growth levers and can tailor the implementation accordingly.

  • Key selection criteria should include:
  • Proven experience with large-scale, multi-cloud rollouts
  • Integration capabilities across legacy and modern tech stacks
  • A robust methodology for change management and user adoption
  • References from similar enterprise engagements
  • A cross-functional team structure with certified Salesforce experts

G & Co. specializes in working with enterprise-scale clients and complex orgs. We’re not just implementers—we’re transformation partners. Our global footprint, vertical specialization, and end-to-end approach ensure we build solutions that scale, flex, and evolve alongside your business.

How do Salesforce implementation companies support multi-cloud architecture and integrations?

Salesforce implementation companies support multi-cloud architecture by designing environments that allow different Salesforce clouds—such as Sales, Service, Marketing, and Experience Cloud—to work seamlessly together. This requires strong architectural planning, unified data models, and robust governance practices.

They also manage integration with enterprise systems such as ERPs, finance platforms, customer support tools, eCommerce systems, and CDPs. Leading implementation partners use middleware solutions, APIs, and MDM strategies to build real-time data flows that unify operations across the tech stack.

G & Co. provides clients with scalable multi-cloud architecture that not only connects Salesforce environments but also ties them into broader enterprise ecosystems. We architect integrations that improve data visibility, support automation, and reduce operational silos—empowering cross-team collaboration and real-time decision-making.

How does Salesforce consulting help businesses scale more efficiently?

Salesforce consulting helps businesses scale by enabling operational consistency, automated workflows, and centralized customer data—reducing manual effort, improving decision-making, and allowing teams to do more with less. By aligning platform configuration with long-term growth goals, consultants ensure Salesforce grows with the business rather than becoming a bottleneck.

Enterprise consultants help structure data models that support global expansion, design automation that removes repetitive tasks, and build reporting systems that guide performance improvements at every level of the organization.

G & Co. embeds scalability into every engagement—architecting Salesforce environments that are flexible, future-proof, and tailored for enterprise growth. Our consulting approach ensures your team can onboard new markets, serve more customers, and move faster—without needing to rebuild the foundation every time.

Global Leadership

We’re 100+ individuals from across the world driven by innovation and diverse perspectives. We craft your brands innovations for the world of tomorrow.

Adrian Garnica
President
As the President of G & Co., Adrian is a visionary leader responsible for driving growth, managing teams, and fostering client relationships. With a proven track record at McKinsey and R/GA, Adrian has successfully developed and executed strategic visions, led consultant teams, secured major clients such as Travel + Leisure, Google, and Louis Vuitton, and ensured top-quality project delivery. Adrian's expertise lies in scaling, operations, and client-agency collaboration.
Kevin Sonof
VP, Strategy
Kevin serves G & Co. as VP of Strategy, bringing an accomplished strategist perspective for driving growth, delivering high-quality consulting projects, and cultivating client relationships. With expertise in market research, cross-functional collaboration, and staying abreast of industry trends, Kevin has successfully worked with renowned brands such as AT&T, Verizon, Google, Facebook, and Coca-Cola.
Jimena Robles
Head of Marketing & Experience
As the Head of Marketing & Experience at G & Co. Jimena employs her skill of spearheading enterprise creative strategies and roadmaps. She previously oversaw client engagements at Edelman and Essence.
Juan Manuel Gonzalez
Chief Executive Officer
As the CEO of G & Co., Juan is a visionary leader driving the company's strategic direction and growth. With expertise in executive leadership, business development, and relationship management, Juan has successfully developed and executed business plans, expanded the firm's market presence, and worked with renowned brands such as Saks Fifth Avenue, Levi’s, and Coca-Cola while taking the company to a worldwide presence and expanding to more than fifty employees. He has been recognized by the CFDA, ANA, Wall Street Journal, and Inc.
Estella Mahone
Chief Financial Officer
Estella is a seasoned financial leader responsible for developing strategies, ensuring compliance, and optimizing financial stability. With expertise in financial planning, analysis, and risk management, Estella collaborates cross-functionally to drive strategic decision-making and enabling client missions.
Francisco Chung
VP, Digital
Francisco is a dynamic leader driving business growth through digital innovation. With a proven track record of developing and executing digital strategies, Francisco leads teams, identifies opportunities, and delivers tailored solutions for clients. With a rich background working with brands like Apple, Sony, and General Electric, he brings extensive expertise in driving growth, optimizing operations, and fostering strong collaboration with clients. His achievements have been recognized during his tenure as Creative Technical Director at Isobar, frog, and Material.
Jeff MacBride
VP, Project Management
Jeff excels in developing and implementing effective project management strategies. With a strong track record in leading teams and collaborating cross-functionally, Jeff ensures successful project delivery, client satisfaction, and continuous improvement. Having served renowned clients and brands, Jeff's expertise in scaling operations and fostering a collaborative culture is backed by achievements at Lockheed Martin and as an adjunct professor in project management.
Shaelyn Ventrano
Senior Project Coordinator
As our Senior Project Coordinator, Shaelyn's expertise lies in coordinating project activities and ensuring seamless execution. With a background as a Cryptologic Linguist and Division Lead in the US Navy, Shaelyn brings exceptional organizational and communication skills to the team to help monitor project progress, facilitate collaboration, and maintain meticulous documentation. Clients value Shaelyn's proactive approach, timely updates, and attentive service. Her dedication to process improvement and sharing best practices showcases her commitment to excellence in project management.
Jacob Wright
VP, Growth
Jacob helps G & Co. in his capacity to drive market expansion and revenue growth through strategic initiatives. With a strong business development track record in working with renowned brands like Nespresso, MGM Resorts, Microsoft, Johnson & Johnson, and Unilever, Jacob develops comprehensive growth plans, leveraging industry best practices, analyzing key performance indicators to identifiy areas for improvement and fosters a culture of collaboration and achievement. Prior experience at leading agencies includes roles as an Account Manager, Strategist, and Director of Strategy.

Capabilities

1/5

Brand Intelligence

We blend advanced analytics with strategic expertise to provide a comprehensive view of your market and competition.

Product Elevation

Our comprehensive approach to product elevation leverages cutting-edge technologies and user-centric designs, transforming ideas into impactful solutions.

Commerce Excellence

Our expertise in commerce acceleration lies in blending strategy with technology to create cohesive, impactful solutions.

Enterprise Transformation

We bring a holistic perspective to enterprise transformation, combining digital expertise with strategic insights to reimagine business processes.

AI & Data Evolution

We specialize in the seamless integration of AI and data strategies, ensuring that every implementation is tailored to meet specific business needs.

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